Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific’s Ben 10: Rise Of Vilgax marketing campaign has won three Spark Awards, the Spark Awards celebrates excellence in the media industry in the Asia-Pacific region. The campaign won an gold award in the “Best Programme Promotion” category and has also won bronze awards in the “Best Media Solution – Social Media” and “Best Media Solution – Integrated Media” categories. The awards ceremony was held at the Shangri-La Hotel in Singapore on 17th August.

The campaign was conducted to help revive interest in a long-running and established animated property – Ben 10 and it was Cartoon Network Asia-Pacific’s solution to rekindle the interest of multigenerational fans of the franchise, appeal to fans on social media, and to introduce the show to younger children who aren’t familiar with the successful series.

The Rise Of Vilgax offered a layered multi-platform storyline campaign utilising Cartoon Network APAC’s Facebook page, YouTube channel, the Cartoon Network website and the television channel. The campaign created an experience that children would want to follow every day, they could also influence and outcomes in the story by taking the role of a hero with a mission to save the world which immersed participants in Ben 10’s universe. Cartoon Network APAC ran the campaign for 12 days between 10th and 24th February. On Facebook alone, Cartoon Network Asia’s Facebook page has a total of 3.3 million fans, by using Facebook, Cartoon Network issued a call for help on Facebook Live asking fans to help Ben fight against Vilgax in a final showdown.

Before taking on Vilgax, Ben had to Omni-Enhance his aliens, making them bigger, faster and stronger for battle. Over 10 days, children were asked to participate in daily challenges, each of which was themed on an alien. Alongside this campaign, a Ben 10 chatbot was launched, the chatbot answered questions about Ben 10, the aliens of the Omnitrix and his fight with Vilgax.

The top three aliens from the poll were eventually picked and featured in a stop motion animation battle launched exclusively on Facebook Canvas. This led the storyline back into the launch of a new season of Ben 10 on Cartoon Network on linear platforms reaching over 7.4 million households. The challenge required participants to co-operate with each other and use their intelligence, creativity or speed to complete. When completed, the new Omni-Enhanced alien was unlocked. Participants were also able to vote for the alien that they wanted to see help Ben in his final battle.
The top three aliens from the poll were featured in a stop motion animation battle on Facebook Canvas.

The campaign was a success and Cartoon Network saw a spike in viewing ratings in Singapore, Malaysia and the Philippines. Cartoon Network website page views in the region increased by more than 83%, visitors increased by more than 27%, unique visitors increased by more than 25% and dedicated Ben 10 show page views, visitors and unique visitors increased by over 94%. On YouTube, Cartoon Network gained 15,000 new subscribers and 160,000 more views.

https://www.regularcapital.com/2018/02/ben-10s-vilgax-disrupts-message-transmission-on-cartoon-network-southeast-asias-facebook-page/

https://www.marketing-interactive.com/spark-awards/sea/winners-2018-staging

https://www.marketing-interactive.com/features/case-study-how-cartoon-network-invigorated-long-running-animated-series-ben-10/

Cartoon Network Latin America To Celebrate Its 25th Birthday With An Online 10 Hour Time Machine Marathon Of Cartoon Network’s Classic And Current Shows

Cartoon Network Latin America To Celebrate Its 25th Birthday With An Online 10 Hour Time Machine Marathon Of Cartoon Network's Classic And Current Shows

Cartoon Network Latin America To Celebrate Its 25th Birthday With An Online 10 Hour Time Machine Marathon Of Cartoon Network’s Classic And Current Shows

After a whole month of celebrations and surprises, Cartoon Network Latin America will celebrate its birthday next Monday (30th April). On the channel’s actual birthday, Cartoon Network Latin America will be running a ten hour “Time Machine” marathon on TV, YouTube and on Facebook Live. The marathon will feature the channel’s current hit shows and classic shows from the channel’s past in reverse chronological order. The 10 hour marathon will start streaming and broadcasting from 1.30pm Colombia and Mexico, 2pm (TV) and 3pm (Online) Brazil and 3.30pm Chile/Argentina.

A total of 46 shows will air in the special programming event, the following shows will air on Cartoon Network Latin America’s Spanish language feeds: Craig of the Creek, Apple and Onion, OK K.O.! Let’s Be Heroes, Mighty Magiswords, Ben 10 (Reboot), The Powerpuff Girls (Reboot), We Bare Bears, Jorel’s Brother, Clarence, Uncle Grandpa, Steven Universe, The Amazing World of Gumball, Regular Show, Adventure Time, Generator Rex, Sym-Bionic Titan, The Secret Saturdays, The Marvelous Misadventures of Flapjack, Chowder, Squirrel Boy, Camp Lazlo, The Life and Times of Juniper Lee, My Gym Partner’s a Monkey, Foster’s Home for Imaginary Friends, Hi Hi Puffy AmiYumi, Megas XLR, Codename: Kids Next Door, Whatever Happened To Robot Jones?, Samurai Jack, Time Squad, The Grim Adventures of Billy and Mandy, Sheep in the Big City, Ed, Edd and Eddy, Mike, Lu and Og, Courage The Cowardly Dog, I am Weasel, The Powerpuff Girls (Original Series), Johnny Bravo, Cow and Chicken, Dexter’s Laboratory, The What A Cartoon Show and finally pre-Cartoon Network animated shows from the animation studio that started it all – Hanna Barbera, including The Flintstones, The Jetsons, Top Cat and also MGM’s Tom and Jerry.

Latin American animation news website – ANMTV will be interviewing Pablo Zuccarino, Senior Vice President and General Manager of Cartoon Network Latin America, Cartoon Network fans can post their questions in the comment section on the following links, the best questions will be picked by ANMTV’s editorial staff.

Link For Spanish Language Questions: http://www.anmtvla.com/2018/04/cartoon-network-conmemora-25-anos-y.html

Link For Portuguese Language Questions: http://anmtv.xpg.com.br/cartoon-network-25-anos-classicos-na-tv-youtube-e-facebook/

http://www.anmtvla.com/2018/04/cartoon-network-especial-de-cumpleanos.html

http://anmtv.xpg.com.br/cartoon-network-25-anos-classicos-na-tv-youtube-e-facebook/

https://www.youtube.com/user/CartoonLA
https://www.facebook.com/cartoonnetworkla/

https://www.youtube.com/channel/UC1toK6UDXwreacdepXYcyqA
https://www.facebook.com/cartoonnetworkbrasil/

Cartoon Network At MIPJunior 2017 Overview

Cartoon Network MIPJunior 25th Anniversary

Cartoon Network At MIPJunior 2017 Overview

This weekend (14/10/2017 – 15/10/2017) was this year’s MIPJunior convention in Cannes, France. MIPJunior is an annual gathering of the international children’s media industry of which Cartoon Network also participates in. Here’s an overview of the events at the convention over the weekend.

More info about MIPJunior 2017 via the link below:

https://www.regularcapital.com/2017/10/cartoon-network-at-mipjunior-2017-schedule/

Pre-MIPJunior news, Cartoon Network Asia-Pacific greenlights Monster Beach animated series, follow the link below for more information:

https://www.regularcapital.com/2017/10/cartoon-network-asia-pacific-greenlights-monster-beach-tv-series/

The weekend’s events started off with a panel and awards ceremony called “View From The Top: World Screen Kids Trendsetter Awards”, which was a gathering of four programming experts from around the world discussing acquisition trends and how to spot the next big kids show and how to offer multiplatform content to a younger audience. Attending the panel was Patricia Hidalgo – Chief Content & Creative Officer EMEA and International Kids Strategy for Turner and her predecessor, Michael Carrington – Former Chief Content Officer for Cartoon Network EMEA (now in-charge of kids content for ABC in Australia).

During the panel, Patricia Hidalgo mentioned that only animation content is universally accepted as a cross-border form of children’s entertainment and live-action show won’t appeal to audiences in countries like India or China. Michael Carrington mentioned that high-quality show imports drives standards and expectations for locally produced content, he also mentioned that there’s been a viewing shift towards video-on-demand services and binge-watching also applies to children as much as adults.

Later on Saturday there was a special celebratory event for Cartoon Network’s 25th Anniversary with Rob Sorcher – Chief Content Officer of Cartoon Network and Michael Ouweleen – Chief Marketing Officer of Cartoon Network, Adult Swim and Boomerang. Both Rob and Michael talked about the channel’s past, present and future. Cartoon Network is aware about the decline of linear television. Linear TV ratings isn’t much of concern, as the channel has incorporated a TV anywhere multi-screen strategy, which means viewers can enjoy their cartoons “anywhere and everywhere” and watch what they want when they want. Cartoon Network is also investing in VR (Virtual Reality) as a form of story-telling, but the technology has yet to be used properly to offer a full and proper entertainment experience on a consistent basis. Turner has opened a VR Lab in London supported by Google and Oculus (owned by Facebook) and is currently attempting to make Cartoon Network’s creative teams adapt to the new technology. Cartoon Network EMEA has already released an Adventure Time “I See Ooo” VR app for mobile devices which features a set of minigames.

Earlier today (15th October), there was a Content Strategy informal chat session with the vice president of content acquisitions and co-productions for Cartoon Network – Adina Pitt. This session was to put forward Cartoon Network’s expectations for a show acquisition or co-production deal, for instance the time-frame of when a show is ready to broadcast, which currently has a 18-month to two year time window. Also, other matters will be put into consideration during a deal, such as the potential of the show and how and will it appeal to audiences in other countries. Although, the industry has changed and the way the viewer watches content has also changed, the quality of the content will always be the same.

Later on today, Lesley Bailey – the Vice President of Channel Marketing & Brand Management for Turner EMEA Kids took part in a session called “Preparing Kids For Social Media Teenhood”, which was a discussion about social media, more specifically online bullying and the spread of false information, this session was about the transition from childhood into adolescence and helping kids be aware about the dangers of social media before they get older. During this session, Cartoon Network talked about its anti-bullying Buddy Network campaign which has spread across the EMEA (Europe, Middle East and Africa) region after successful launches in the United States and Latin America.

http://www.mipjunior.com