Cartoon Network India Partnered With Viviana Mall For Fitness Awareness Event
Cartoon Network India and Viviana Mall – a shopping centre located within Mumbai’s metropolitan area has partnered up for a fitness awareness campaign and event. Cartoon Network held the “Cartoon Network Live” event at the mall on Saturday 6th May. Last weekend at the mall, Cartoon Network characters Kris (from Roll No.21), Ben Tennyson (from Ben 10) and Johnny Bravo along with famous fitness coach Mickey Mehta were performing exercises with kids from the Sparsh Foundation. On every weekend in May (until Sunday 28th May), kids visiting the mall will be able to meet and greet cartoon characters from Cartoon Network’s most popular shows such as We Bare Bears, The Powerpuff Girls and Oggy and the Cockroaches.
Ms. Rima Pradhan, Senior Vice President of Marketing at Viviana Mall made this statement about the partnership with Cartoon Network:
“Kids accept things which are explained using the fun and entertainment quotient. Hence, we invited Mickey Mehta and Cartoon Network characters in order to spread the awareness. We are proud to be a community centre in which activity meant for kids is enjoyed even by senior citizens, parents and youngsters. Cartoon characters generally act as role models for kids. These characters not only make kids laugh but at the same time they are fit. They send across the message to remain healthy and stay happy. We felt these characters will play a big role in spreading the fitness awareness among kids. We also invited kids from Sparsh Foundation to give them a fun-filled experience at our mall and get close and personal with their favourite cartoon characters.”