Ben 10 And The Powerpuff Girls At London Toy Fair 2018

Ben 10 And The Powerpuff Girls At London Toy Fair 2018

Ben 10 And The Powerpuff Girls At London Toy Fair 2018

This week (23/01/2018 to 25/01/2018) was the 2018 Toy Fair at the Olympia exhibition centre in London, UK. The annually-held convention is an opportunity for toy manufacturers to promote and demonstrate their latest toys to attract potential retailers and customers. This year, Cartoon Network’s owners – Turner was a sponsor of the event and sponsored a cafe in the exhibition centre during the convention. The master toy licensee for Cartoon Network’s The Powerpuff Girls – Spin Master and distributor for Ben 10 toys for the UK market (on behalf of Playmates Toys) – Flair were also present at the event.

The day before the opening of this year’s Toy Fair, Cartoon Network Enterprises, the product and service licensing division of Cartoon Network already announced a second wave of toys for the newly rebooted Ben 10 animated series. New toys will include Heatblast Rocket Flyer, Diamondhead Power Tank vehicles, Omni-Enhanced figurines and also Omni-Launch battle figurines.

https://www.regularcapital.com/2018/01/ben-10-toys-wave-two-coming-soon-playmates-toys/

2018 also marks the 20th anniversary of Cartoon Network’s The Powerpuff Girls as a full animated series, alongside new episodes of The Powerpuff Girls this year and the return of the fourth Powerpuff Girl – Bliss, Cartoon Network will continue to license the brand out to clothing and toy manufacturers, retailers and confectioners.

https://www.regularcapital.com/2018/01/cartoon-network-celebrates-20th-anniversary-of-the-powerpuff-girls-animated-series/

At the Toy Fair, Funko (the manufacturer that makes Funko Pops, which are simplified vinyl figurines of characters from pop-culture), has announced that they’re releasing a Dorbz figure range featuring characters from Adult Swim’s Rick and Morty.

https://www.funko.com/blog/article/london-toy-fair-reveals-rick-and-morty

In other licensing news, Cartoon Network Enterprises and McDonald’s UK have partnered up to offer The Amazing World of Gumball toys in McDonald’s Happy Meals, the promotion is expected to start after the current Pokémon promotion has ended.


https://www.toyfair.co.uk

Ben 10 Toys Wave Two Coming Soon From Playmates Toys

Ben 10 Toys Wave Two Coming Soon From Playmates Toys

Ben 10 Toys Wave Two Coming Soon From Playmates Toys

Tomorrow is the opening day of London Toy Fair 2018 (Tuesday 23rd January to Thursday 25th January) and Cartoon Network and global master toy licensee – Playmates Toys have already announced that they will be releasing a second wave of Ben 10 toys. Wave Two will include a new series of figurines, roleplay-items and vehicles.

Toys that are set to launch later this month include the Heatblast Rocket Flyer, Diamondhead Power Tank vehicles, Omni-Enhanced figurines and also Omni-Launch battle figurines. In the UK, the Ben 10 toys range are distributed by Flair Toys. The second wave of toys expands upon Cartoon Network’s current licensing programme for Ben 10 and to help promote the new toys, there will be an extensive TV and digital advertising campaign.

Regarding the latest Ben 10 toys from Playmates, Graham Saltmarsh, UK and Northern Europe licensing director at Cartoon Network Enterprises EMEA, said:

“We are delighted to be kicking off what is going to be another action-packed year for Ben 10 with the launch of a fantastic new wave of toys. Once again Playmates has done an amazing job capturing all the elements boys love from the show and has translated them into an innovative, engaging and fun toy range that will give kids the chance to live up to their dream of becoming Ben.”

https://playmatestoys.com/brands/ben-10/toys/basic-action-figures/

https://www.toynews-online.biz/licensing/toy-fair-2018-cartoon-network-details-new-wave-toy-line-for-ben-10

http://kidscreen.com/2018/01/22/cartoon-network-launches-more-ben-10-toys/

http://www.licensing.biz/news/read/toy-fair-2018-cartoon-network-details-new-wave-toy-line-for-ben-10/046985

https://www.toyfair.co.uk/

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

With the success of the recently rebooted Ben 10 television series in many markets in Europe and ahead of the Brand Licensing Europe 2017 convention in London next week (10th – 12th October), Cartoon Network Enterprises EMEA has announced their new lineup of companies that have permission to use its Ben 10 intellectual property for various and different uses, including merchandising and services. The new licensing deals builds upon the existing toy deal with Playmates Toys, which hold the master global toy rights, with Giochi Preziosi distributing the toy range in Europe, with subsidiary – Flair presiding over the UK toy distribution rights. The existing toy range includes a series of figurines, role-play items and play sets. The extra new products will include everything from clothing to homeware and will be available in stores from Autumn/Winter 2017.

In terms of Ben 10 clothing and accessories, the following companies hold a license: Smith & Brooks (daywear), Fashion UK (daywear), Cooneen Group (nightwear and underwear), Drew Pearson International (accessories) and Roy Lowe and Sons (socks).

Centum Books hold the master publishing rights, with Italian publisher – Panini having the license to publish a Ben 10 Magazine. Dreamtex will provide Ben 10 themed bedding and Zak will launch a range of lunchware and drinkware.

In Spain and Portugal, Ben 10 licensees include Air Val Iberia (personal care), and Kid Licensing Iberia (watches and lights). Meanwhile in Poland, Uroda (bedding) and Smyk (apparel, footwear and accessories) will be providing Ben 10 merchandise. For the Turkish market, Zorluteks Tekstil Ticaret Ve Sanayi A.S. will introduce a range of Ben 10 themed homeware. In Italy, Ben 10 licensees include Commerciale Campana Srl (footwear) and Original Marines (apparel and accessories). Sun City Sasu is producing a range of kidswear and fashion accessories for Italy, Spain and Portugal.

In Scandinavia, Skybrands will be providing Ben 10 bedding and kidswear, and will also launch the bedding range in Germany. In terms of pan-European deals, IMC will be offering Ben 10 walkie talkies and board games, Mondo will be providing Ben 10 inflatables and chocolate maker – Ferrero will be manufacturing Kinder Surprise Eggs with Ben 10 toys. Also in November, Outright Games will launch their new Ben 10 game in Europe, Middle East and Africa and in the United States.

Commenting on the new licensing deals, Maria Rosaria Milone, Senior Director, Category Management & Agent Markets, Cartoon Network Enterprises EMEA said:

“After all these years, Ben 10 has maintained significant momentum and playground credentials thanks to its combination of relatable characters and exciting action-adventure that really appeals to kids and fires up their imaginations. The outstanding sales success that we’re seeing for Playmates’ new toy range has laid a strong foundation for the wider Ben 10 licensing programme. We’re delighted to be revealing such high calibre partners who will introduce fresh, innovative and creative products and give our fans the best possible experience of the brand.”

http://www.licensingcorner.com/character-entertainment/tv-series-licensing/cartoon-network-details-comprehensive-first-collection-emea-licensing-partners-emea/