Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Turner Broadcasting System Europe’s young adult entertainment brand, Adult Swim is launching its first European online marketing campaign to promote its shows which are now available on Spotify Video, the campaign is called #wrongbutright and will feature clips from Adult Swim’s shows (including Rick and Morty, The Venture Bros., Robot Chicken and Tim and Eric Awesome Show, Great Job!). The campaign will feature on IGN, MTV’s website and Twitch and also on social media platforms: YouTube, Facebook, Twitter, Instagram and SnapChat.

From The Turner UK Press Release

Adult Swim, home to some of the greatest original adult animation and live action comedy, kicks off its first EMEA above the line marketing campaign across the UK, Sweden and Germany. The targeted mobile video campaign, titled #wrongbutright, uses clips from the channel’s eclectic, surreal comedy shows to drive to Adult Swim’s content on Spotify.

The mobile led campaign will aim to reach Adult Swim’s 18-34 year old millennial audience through a mix of video and pre-roll advertising across platforms such as IGN, MTV and Twitch and targeted run of site adverts on key gaming and entertainment sites. The creative includes clips from Adult Swim favourites, Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric, showcasing the broad array of comedy satire and animation available on Adult Swim.

The wider campaign will be supported strongly by Adult Swim’s UK social media platforms across YouTube, Facebook, Twitter, Instagram, SnapChat. Campaign GIFs on Facebook, Twitter and Instagram will be uploaded daily to engage the audience and encourage them to share. Themed YouTube playlists will also be uploaded daily such as an “Introduction to AdultSwim #wrongbutright content” where consumers can click on the “wrong or right” option to be taken to a relevant clip.

Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA said:

“The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”

Adult Swim content is available on Spotify as part of a landmark deal between Turner and the digital platform to grow the brand’s presence across Europe. As part of the partnership, full episodes from the network’s catalogue of fan favourites, including Robot Chicken, Aqua Teen Hunger Force and Tim & Eric’s Awesome Show, and rising stars such as Black Jesus, Rick and Morty and Mr Pickles are available.

Adult Swim is the #1 network among adults 18-34 and 18-49 on basic cable in the US. Adult Swim shows and clips are available via Spotify in the UK, Germany, and Sweden, with new content being added each month.

Adult Swim currently airs every Thursday night on FOX UK and Ireland, available on Sky, Virgin Media, TalkTalk TV, BT TV and Plusnet TV.

https://www.youtube.com/channel/UCHcMtE3EiKmqrJZBZyUBuRQ

Adult Swim UK Officially Starts Tonight At 11pm On FOX (10/09/2015)

Adult Swim UK Officially Starts Tonight At 11pm On FOX (10/09/2015)

Adult Swim UK Officially Starts Tonight On FOX (10/09/2015): Animation Isn’t Just For Kids

Tonight (10/09/2015) at 11pm on FOX, Adult Swim will be officially returning to UK screens. Adult Swim is an adult animation and live action block brought to you by the same people behind Cartoon Network. The new programming block features season two of the critically acclaimed Rick and Morty animated series, a Back to the Future parody series featuring a drunken mad scientist called Rick and his good-hearted but often frightened grandson named Morty who travel from dimension to dimension.

Also the block features new episodes of Mr. Pickles which is about a unmistakably cute border collie that is possessed by the devil. Also coming to Adult Swim will be returning series such as Aqua Teen Hunger Force, Robot Chicken and a new live action show called Black Jesus.

Be warned, this is certainly not for children and not for the easily offended, hence the name of the programming block. FOX is available on Sky, Virgin Media, TalkTalk TV, BT TV and Now TV.

http://www.foxtv.co.uk/news/fox-uk-acquires-adult-swim-content-bolstering-comedy-output

Adult Swim Returns To The UK On Fox On 10th September

Adult Swim Returns To The UK On Fox On 10th September

Adult Swim Returns To The UK On Fox On 10th September: America’s Most Popular Channel For Young Adults Returns To The UK As A Programming Block

Adult Swim, Turner’s adult animation and live action channel in the United States will be returning to the UK as a programming block on general entertainment channel, FOX on Thursday 10th September. The Adult Swim block will air from 11pm every Thursday and will feature UK premieres such as Rick and Morty and Mr. Pickles. Also returning to the UK will be Robot Chicken, Aqua Teen Hunger Force and The Venture Bros. and other new shows such as Black Jesus and Your Pretty Face is Going to Hell. Adult Swim made its UK debut in 2006 on Bravo, followed by FX (Fox UK’s predecessor channel) and Turner Classic Movies 2.

Jeff Ford, the managing director for Fox International Channels UK made this statement about the Adult Swim deal with Turner:

“The acquisition of these satirical, riotous new series cements FOX as the home of adult animated and live-action comedy on Thursday nights in the U.K. Fans of Family Guy and American Dad! will be sure to love these irreverent comedies, already cult classics in the U.S.”

Humphrey Black, the VP of media distribution at Turner Broadcasting System EMEA also made this statement about the Adult Swim and there is potential to rollout Adult Swim on other platforms in other European markets.

“Adult Swim is the top-performing cable channel among U.S. Millennials and we’re delighted to be partnering with FOX to bring this hugely popular brand and its abundance of hilarious entertainment to audiences here in the U.K. This is a key part of our broader strategy for bringing Adult Swim to audiences in Europe across multiple platforms.”

Adult Swim timeshares with Cartoon Network in the USA at night, but is treated as a separate channel for Nielsen ratings purposes, as Adult Swim serves an older demographic.

Note: It is important to note that this content is not appropriate for children. The content is aired post-watershed and on a general entertainment channel that also airs other adult content and is not airing on a children’s channel. This complies with the Ofcom (The UK’s broadcasting regulator) broadcasting code.

http://worldscreen.com/articles/display/2015-08-05-eur-foxuk-adultswim-programmingblock
http://tbivision.com/news/2015/08/fox-uk-dives-adult-swim-deal/466711/