Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

This week (Tuesday 10th to Thursday 12th October) was the Brand Licensing Europe 2017 convention at the Olympia Exhibition Centre in London, UK. The convention is an opportunity for major brands across Europe to promote and license their properties to manufacturers so they can produce themed merchandise where fans of that particular brand would be interested in buying. As mentioned on the blog on Monday this week, Rick and Morty’s brand representatives in Europe, Middle East and Africa – Cartoon Network Enterprises has partnered up with a group of clothing manufacturers to offer Rick and Morty themed clothing for the British and German markets.

Last week, Cartoon Network already announced some pre-BLE 2017 deals for its ever popular Ben 10 brand, which includes clothing, homeware and a video game. Playmates Toys hold the global master toy license to the Ben 10 brand, with Giochi Preziosi presiding over distribution in Europe.

Cartoon Network Enterprises EMEA has also started a licensing programme for its Children’s BAFTA award winning animated series – We Bare Bears. BCI in the UK has signed up to launch a range of nightwear for kids and adults. Also Smyk in Poland will offer kidswear, footwear and fashion accessories. Both We Bare Bears product ranges are set to launch in Spring/Summer 2018. We Bare Bears is one of Cartoon Network’s most popular animated series and had reached an audience of 161 million people around the world in the second quarter of 2017.

In a statement regarding the We Bare Bears licensing deals, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said:

“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines. The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”

This year at the convention, Cartoon Network has been heavily promoting their Ben 10 brand, with large inflatables of two Omnitrix aliens – Heatblast and Four Arms hanging over their stand. Outside the convention there was a statue of Four Arms trapped in one of London’s iconic old fashioned telephone boxes attempting to break out. Cartoon Network’s stand featured its instantly recognisable 3D block design, with elements of its branding and cartoon characters covering all of it. Over on the Warner Bros. stand, both Teen Titans Go! and DC Super Hero Girls were advertised as brands which are available for licensing, a DC Super Hero Girls toy range is already available in stores.

The Powerpuff Girls – Blossom, Bubbles and Buttercup were also at the convention greeting visitors and to also to promote the brand. The Powerpuff Girls’ merchandise range has expanded to include fashion and accessories to appeal to young adults who have watched the show while growing up.

Cartoonito UK’s Molang was also at the convention to promote its brand new range of soft cuddly toys.

The character parade at the convention with The Powerpuff Girls at the front and Adventure Time’s Finn and Jake towards the back along with Ben 10’s Heatblast and Stunt Happo from The Happos Family.

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

With the success of the recently rebooted Ben 10 television series in many markets in Europe and ahead of the Brand Licensing Europe 2017 convention in London next week (10th – 12th October), Cartoon Network Enterprises EMEA has announced their new lineup of companies that have permission to use its Ben 10 intellectual property for various and different uses, including merchandising and services. The new licensing deals builds upon the existing toy deal with Playmates Toys, which hold the master global toy rights, with Giochi Preziosi distributing the toy range in Europe, with subsidiary – Flair presiding over the UK toy distribution rights. The existing toy range includes a series of figurines, role-play items and play sets. The extra new products will include everything from clothing to homeware and will be available in stores from Autumn/Winter 2017.

In terms of Ben 10 clothing and accessories, the following companies hold a license: Smith & Brooks (daywear), Fashion UK (daywear), Cooneen Group (nightwear and underwear), Drew Pearson International (accessories) and Roy Lowe and Sons (socks).

Centum Books hold the master publishing rights, with Italian publisher – Panini having the license to publish a Ben 10 Magazine. Dreamtex will provide Ben 10 themed bedding and Zak will launch a range of lunchware and drinkware.

In Spain and Portugal, Ben 10 licensees include Air Val Iberia (personal care), and Kid Licensing Iberia (watches and lights). Meanwhile in Poland, Uroda (bedding) and Smyk (apparel, footwear and accessories) will be providing Ben 10 merchandise. For the Turkish market, Zorluteks Tekstil Ticaret Ve Sanayi A.S. will introduce a range of Ben 10 themed homeware. In Italy, Ben 10 licensees include Commerciale Campana Srl (footwear) and Original Marines (apparel and accessories). Sun City Sasu is producing a range of kidswear and fashion accessories for Italy, Spain and Portugal.

In Scandinavia, Skybrands will be providing Ben 10 bedding and kidswear, and will also launch the bedding range in Germany. In terms of pan-European deals, IMC will be offering Ben 10 walkie talkies and board games, Mondo will be providing Ben 10 inflatables and chocolate maker – Ferrero will be manufacturing Kinder Surprise Eggs with Ben 10 toys. Also in November, Outright Games will launch their new Ben 10 game in Europe, Middle East and Africa and in the United States.

Commenting on the new licensing deals, Maria Rosaria Milone, Senior Director, Category Management & Agent Markets, Cartoon Network Enterprises EMEA said:

“After all these years, Ben 10 has maintained significant momentum and playground credentials thanks to its combination of relatable characters and exciting action-adventure that really appeals to kids and fires up their imaginations. The outstanding sales success that we’re seeing for Playmates’ new toy range has laid a strong foundation for the wider Ben 10 licensing programme. We’re delighted to be revealing such high calibre partners who will introduce fresh, innovative and creative products and give our fans the best possible experience of the brand.”

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Throughout the school summer holidays, Cartoon Network UK will be running a Ben 10 tour around the UK called the “Ben 10 Hero Truck Tour”, a specially custom-made trailer branded like The Rustbucket RV motorhome from the animated TV show will be visiting several locations of Toys “R” Us, Tesco and Smyths Toy Superstores. The tour will kick off this Thursday (27/07/2017) at the Tesco Extra branch in Havant, Hampshire and will be visiting an additional 16 locations and will end at the Smyths Toys Superstores branch in Ashford, Kent on Sunday 20th August.

The purpose of the Rustbucket tour is to promote the brand new Ben 10 toy range now available at toy retailers across the UK. The toy range is produced by Playmates Toys and distributed in the UK by Flair (a part of the Giochi Preziosi toy group). Flair has already released a range of collectable “power-up” and “deluxe” figures, “Transform-N-Battle” roleplay items and basic and deluxe versions of the Omnitrix as well as the Rust Bucket playset. The Hero Truck tour will also include an augmented reality experience, where shoppers will be able to transform themselves into their favourite Ben 10 alien. After the UK tour, the Rustbucket will tour around Europe in countries such as Poland, Spain and Italy.

In addition to the tour, branches of The Entertainer, Smyths and Toys “R” Us have put out displays with a Rustbucket design to display the new toy range, kids are able to sit inside the Rustbucket shaped display and pretend that they’re on an adventure that’s out of this world.

Regarding the Ben 10 Hero Truck Tour and the new toy range, Graham Saltmarsh, director of licensing for Cartoon Network Enterprises UK and Northern Europe said:

“We know from our retail partners that immersive fan experiences are in high demand, especially during the summer holidays as parents look for ways to keep their kids entertained. We’re confident these ‘Ben 10’ activations will create a huge sense of excitement as soon as kids arrive at their local store and leave them eager to get their hands on the fantastic new toy range.”

Advert for the new Ben 10 Omnitrix toy:

Below are all the dates and locations for the Ben 10 Hero Truck Tour in the UK as listed on the official Cartoon Network UK website:

27th July – TESCO Havant Extra (Solent Road, Havant Hampshire, P09 1TR)
29th July – TESCO Swindon Extra (Ocotal Way, Swindon, SN1 2EH)
30th July – Smyths Toys Superstores (5, A, Cribbs Causeway Retail Park, Bristol, BS34 5TX)
1st August – TESCO Cardiff Extra (Excelsior Estate, Cardiff South Glamorgan, CF14 3AT)
3rd August – TOYS R US (Cross Point Business Park, Coventry, CV2 2SR)
4th August – TOYS R US (Meole Brace Retail Park, Hereford Rd, Shrewsbury SY3 9NB)
5th August – TOYS R US (Wyvern Way, Derby DE21 6NZ)
6th August – TESCO Stretford Extra (Chester Rd, Stretford, Trafford M32 0QW)
8th August – Smyths Toys Superstores (Vicarage Ln, Blackpool FY4 4NB)
10th August – Smyths Toys Superstores (Glasgow Fort Shopping Park, G34 9DL)
12th August – Smyths Toys Superstores (Middle Engine Lane, Wallsend NE28 9NT)
13th August – Smyths Toys Superstores (15, Crown Point Shopping Park, Leeds LS10 1ET)
14th August – TESCO Hull Street Stephens Extra (Hull St Stephens Centre, Hull, HU2 8LN)
17th August – TESCO Cambridge Bar Hill Extra (15-18 Viking Way, Cambridge, CB23 8EL)
18th August – TOYS R US (London Road, Ipswich, IP8 3TT)
19th August – Smyths Toys Superstores (1 Staples Corner Retail Park, Geron Way, NW2 6LW)
20th August – Smyths Toys Superstores (Unit 5 Ashford Retail Park, Barrey Road, TN24 0SG)