Cartoon Network At MIPJunior 2017 Overview

Cartoon Network MIPJunior 25th Anniversary

Cartoon Network At MIPJunior 2017 Overview

This weekend (14/10/2017 – 15/10/2017) was this year’s MIPJunior convention in Cannes, France. MIPJunior is an annual gathering of the international children’s media industry of which Cartoon Network also participates in. Here’s an overview of the events at the convention over the weekend.

More info about MIPJunior 2017 via the link below:

https://www.regularcapital.com/2017/10/cartoon-network-at-mipjunior-2017-schedule/

Pre-MIPJunior news, Cartoon Network Asia-Pacific greenlights Monster Beach animated series, follow the link below for more information:

https://www.regularcapital.com/2017/10/cartoon-network-asia-pacific-greenlights-monster-beach-tv-series/

The weekend’s events started off with a panel and awards ceremony called “View From The Top: World Screen Kids Trendsetter Awards”, which was a gathering of four programming experts from around the world discussing acquisition trends and how to spot the next big kids show and how to offer multiplatform content to a younger audience. Attending the panel was Patricia Hidalgo – Chief Content & Creative Officer EMEA and International Kids Strategy for Turner and her predecessor, Michael Carrington – Former Chief Content Officer for Cartoon Network EMEA (now in-charge of kids content for ABC in Australia).

During the panel, Patricia Hidalgo mentioned that only animation content is universally accepted as a cross-border form of children’s entertainment and live-action show won’t appeal to audiences in countries like India or China. Michael Carrington mentioned that high-quality show imports drives standards and expectations for locally produced content, he also mentioned that there’s been a viewing shift towards video-on-demand services and binge-watching also applies to children as much as adults.

Later on Saturday there was a special celebratory event for Cartoon Network’s 25th Anniversary with Rob Sorcher – Chief Content Officer of Cartoon Network and Michael Ouweleen – Chief Marketing Officer of Cartoon Network, Adult Swim and Boomerang. Both Rob and Michael talked about the channel’s past, present and future. Cartoon Network is aware about the decline of linear television. Linear TV ratings isn’t much of concern, as the channel has incorporated a TV anywhere multi-screen strategy, which means viewers can enjoy their cartoons “anywhere and everywhere” and watch what they want when they want. Cartoon Network is also investing in VR (Virtual Reality) as a form of story-telling, but the technology has yet to be used properly to offer a full and proper entertainment experience on a consistent basis. Turner has opened a VR Lab in London supported by Google and Oculus (owned by Facebook) and is currently attempting to make Cartoon Network’s creative teams adapt to the new technology. Cartoon Network EMEA has already released an Adventure Time “I See Ooo” VR app for mobile devices which features a set of minigames.

Earlier today (15th October), there was a Content Strategy informal chat session with the vice president of content acquisitions and co-productions for Cartoon Network – Adina Pitt. This session was to put forward Cartoon Network’s expectations for a show acquisition or co-production deal, for instance the time-frame of when a show is ready to broadcast, which currently has a 18-month to two year time window. Also, other matters will be put into consideration during a deal, such as the potential of the show and how and will it appeal to audiences in other countries. Although, the industry has changed and the way the viewer watches content has also changed, the quality of the content will always be the same.

Later on today, Lesley Bailey – the Vice President of Channel Marketing & Brand Management for Turner EMEA Kids took part in a session called “Preparing Kids For Social Media Teenhood”, which was a discussion about social media, more specifically online bullying and the spread of false information, this session was about the transition from childhood into adolescence and helping kids be aware about the dangers of social media before they get older. During this session, Cartoon Network talked about its anti-bullying Buddy Network campaign which has spread across the EMEA (Europe, Middle East and Africa) region after successful launches in the United States and Latin America.

http://www.mipjunior.com

Cartoon Network USA Assembles Science STEAM Team

Cartoon Network USA Assembles Science STEAM Team

Cartoon Network USA Assembles Science STEAM Team

Cartoon Network USA has assembled a STEAM (Science, Technology, Engineering, Arts and Mathematics) team of academic and creative experts (ranging from Lego to Google’s research and development sister company – X) which will serve as an advisory committee for Cartoon Network’s STEAM initiatives. The news was announced during Computer Science Education Week (05/12/2016 – 11/12/2016). Cartoon Network USA got involved in the education sector ever since donating $30 million towards President Obama’s Computer Science for All initiative, teaming up with MIT Media Lab’s Scratch Foundation and co-operating with DIY Co. as well as Google’s Made with Code, which is an initiative to encourage more woman to get involved in computer programming. DIY Co. owns and operates DIY.org (a creativity website for kids, also previously co-organised an Adventure Time animation competition with Cartoon Network) and JAM.com, a website full of online creative courses, the website teamed up with Cartoon Network this summer to help turn kids’ imaginative ideas into short animations.

Cartoon Network contributed to the MIT’s Scratch Foundation by providing graphics and sounds from We Bare Bears and The Powerpuff Girls. Scratch is a simplified programming language which teaches kids the fundamentals of programming in a fun graphical and animated way. Cartoon Network USA’s president and general manager – Christina Miller also serves as a Scratch Foundation board member.

Cartoon Network’s STEAM advisory committee includes Mimi Ito (Professor in Residence and MacArthur Foundation Chair in Digital Media and Learning at UC Irvine), Zach Klein (CEO of DIY Co.), Karen Peterson (CEO, National Girls Collaborative), Mitchel Resnick (LEGO Papert Professor of Learning Research and Head of the Lifelong Kindergarten Group at the MIT Media Lab) and Diana Skaar – Head of Business Innovation for Robotics at X, formerly Google[x].

Enlisting Thought Leaders in the Ongoing Goal of Engaging Kids at the Intersection of Creativity and Technology: From The Turner USA Press Release

Coinciding with Computer Science Education Week, Turner’s Cartoon Network announced today a new board of leading industry and academic experts who will advise, shape and inform the network’s STEAM (Science, Technology Engineering, Arts and Math) efforts.

This is the latest in a series of initiatives and collaborations that began with a $30 million commitment by Cartoon Network, in conjunction with President Obama’s Computer Science for All initiative. Since then, Cartoon Network has partnered with leaders such as MIT Media Lab’s Scratch project, DIY and Google’s Made with Code to leverage coding as a means for kids to express ideas, craft stories and create art.

“Cartoon Network’s unparalleled multiplatform reach uniquely positions us to meet kids where they are and find new ways to unlock their creativity through technology,” said Christina Miller, president of Cartoon Network. “Now, with the leadership of this incredible group of dedicated visionaries, we will accelerate and expand our reach, fulfilling our goal of giving Plurals creative confidence to become the next generation of creators, animators and makers.”

The new advisory board, consisting of highly regarded professionals in research, education and technology are as follows:

Mimi Ito – Professor in Residence and MacArthur Foundation Chair in Digital Media and Learning at UC Irvine

Mimi Ito is a cultural anthropologist of digital culture and an advocate for connected learning – learning that is youth-centered, interest-driven, hands-on and social. Her research looks at youth engagement where creativity, technology and learning intersect. This includes a three-year collaborative ethnographic study, funded by the MacArthur Foundation, examining youth new media practices in the U.S., and focusing on gaming, digital media production, and Internet use. Her work on educational software appears in Engineering Play: A Cultural History of Children’s Software. She also serves as research director of the Digital Media and Learning Research Hub and as chair of the Connected Learning Research Network. She is also co-founder of Connected Camps, a benefit corporation that provide online creative learning opportunities for kids in all walks of life.

Zach Klein – CEO of DIY Co.

Zach Klein is the CEO of DIY Co, which hosts two online platforms – diy.org and JAM.com – where kids can learn new skills online and share what they make and do with other creative kids. He is best known for co-founding and designing Vimeo. Other start-ups he is associated with include: Supply, College Humor and Boxee. He is a venture partner of Founder Collective, a seed-stage venture capital firm based in New York City and Cambridge, Mass. He was a faculty member at the School of Visual Arts, where he taught in the MFA program in interaction design.

Karen Peterson – CEO, National Girls Collaborative

Karen Peterson has over 25 years of experience in education as a classroom teacher, university instructor, teacher educator, program administrator, and researcher. Currently, Peterson is the National Science Foundation’s (NSF) principal investigator for the National Girls Collaborative Project (NGCP). Designed by Peterson, the NGCP seeks to maximize access to shared resources for public and private sector organizations interested in expanding girls’ participation in STEM. She is also co-principal investigator for the Citizen SciGirls Transmedia and Research to Encourage Girls in STEM, SciGirls CONNECT – A Diffusion Scale Up Project, ITEST Learning Resource Center, and Build IT Underwater Robotics Scale Up for STEM learning and workforce development projects.

Mitchel Resnick – LEGO Papert Professor of Learning Research and Head of the Lifelong Kindergarten Group at the MIT Media Lab

Resnick develops new technologies and activities to engage children in creative learning experiences. His Lifelong Kindergarten research group collaborated with the LEGO Company on the development of the LEGO Mindstorms robotics kits, and it developed the Scratch programming software and online community used by millions of young people around the world. He also co-founded the Computer Clubhouse project, an international network of 100 after-school learning centers for youth from low-income communities.

Diana Skaar – Head of Business Innovation for Robotics at X, formerly Google[x]

Diana leads business development efforts for moonshot solutions involving robotic technologies. Since joining Google in 2008, Diana has led the partnerships effort for a number of initiatives across the company including Google Research, with a focus on machine intelligence, the Google Art Project where she has made artwork more universally accessible (including artwork at the White House), and she started the health apps ecosystem on Android when the platform was just launching. In addition to her business responsibilities, Diana has a demonstrated commitment to increasing the number of girls pursuing computer science and engineering and is an emerging thought leader on the issue within the business community.

“To flourish in today’s fast-changing society, kids must learn to express themselves creatively,” said Mitchel Resnick. “The collaboration between Scratch and Cartoon Network has unleashed the creativity of kids around the world, enabling them to program interactive games and animations based on their favorite Cartoon Network characters. I’m excited to join the Cartoon Network STEAM Advisory Board to explore new ways to engage kids in creative learning experiences.”

Learn more about Cartoon Network’s work to engage children in creative coding at www.cartoonnetwork.com.

https://www.turner.com/pressroom/cartoon-network-announces-steam-advisory-board