Cartoon Network EMEA’s Gumball VIP App To Rollout Internationally

Cartoon Network EMEA's Gumball VIP App To Rollout Internationally

Cartoon Network EMEA’s Gumball VIP App To Rollout Internationally

Cartoon Network EMEA’s (Europe, Middle East Africa) The Amazing World of Gumball episode audio detection and quiz app – Gumball VIP is now having an international rollout after a successful trial on Cartoon Network UK during October half-term last year. The Gumball VIP mobile app (developed for Android and iOS) will now rollout to 10 different markets all over the world over the next six months including Italy (Cartoon Network Italy), The Philippines and Singapore (Cartoon Network Southeast Asia) by the end of 2018, followed by Australia and New Zealand (Cartoon Network Australia), Poland (Cartoon Network Poland), Romania (Cartoon Network Central Eastern Europe), Spain (Boing Spain), France (Cartoon Network France) and also a second rollout in the UK (Cartoon Network UK) in the first quarter of 2019.

The Gumball VIP app makes use of audio recognition technology, the app detects the episode of The Amazing World of Gumball the viewer is currently watching. After the app has successfully detected the episode, the app will then fetch questions relating to the episode to test the viewer’s knowledge, each question appears on the viewers phone at different points in the episode through the use of audio triggers. The app features licensed audio recognition technology from Austrian based start-up Tonio.

By answering questions correctly viewers are awarded stars, which can then unlock trophies. Last year, during Cartoon Network UK’s app experiment viewers could receive special codes to access digital prizes on the website and also had an opportunity to enter a prize draw competition. The app experiment has shown an interest in dual-screen interactivity as viewing ratings were increased by 44%.

Commenting on the successful Gumball VIP app, Patricia Hidalgo, Chief Content Officer, Turner EMEA & International Kids Strategy said: “Linear TV remains a key medium for kids, but what we need to do is ensure that it remains relevant in today’s world where there is a big shift in how our fans watch and engage with our content. Using this innovative technology allows us to do just that, by digitising the linear TV viewing experience and adding that all-important element of interactivity.”

https://www.regularcapital.com/2017/10/cartoon-network-uk-gumball-vip-app-tv-experiment-21st-to-29th-october/

https://www.broadbandtvnews.com/2018/10/29/turner-to-rollout-second-screen-gumball-internationally/

Cartoonito UK October 2018 New Movies Half Term

Cartoonito UK October 2018 New Movies Half Term

Cartoonito UK October 2018 New Movies Half Term

During the October 2018 half-term school holidays next week (22nd to 26th October), Cartoonito UK will be premiering three new movies – Fireman Sam: Set For Action (Monday 22nd October at 8am), Thomas and Friends: King of the Railway (Tuesday 23rd October at 8am), and Thomas and Friends: Blue Mountain Mystery (Thursday 25th October at 8am).

http://www.cartoonito.co.uk

Boomerang UK Tom And Jerry And Scooby-Doo Half Term Week October 2018

Boomerang UK Tom And Jerry And Scooby-Doo October 2018 Half Term

Boomerang UK Tom And Jerry And Scooby-Doo Half Term Week October 2018

During the October 2018 half-term school holidays next week (22nd to 26th October), Boomerang UK will be having a Tom and Jerry and Scooby-Doo week. Each day will start with a brand new episode of The Tom and Jerry Show at 9am.

Boomerang UK will also be airing a selection of Tom and Jerry and Scooby-Doo movies during the half-term holidays:

Monday 22nd October

10am: Scooby-Doo and the Loch Ness Monster
5pm: Tom and Jerry: Blast Off to Mars

Tuesday 23rd October

10am: Tom and Jerry: Blast Off to Mars
5pm: Chill Out, Scooby-Doo

Wednesday 24th October

10am: Chill Out, Scooby-Doo
5pm: Tom and Jerry’s Giant Adventure

Thursday 25th October

10am: Tom and Jerry’s Giant Adventure
5pm: Scooby-Doo! Mask of the Blue Falcon

Friday 26th October

10am: Scooby-Doo! Mask of the Blue Falcon
5pm: Scooby-Doo! WrestleMania Mystery

http://www.boomerangtv.co.uk/shows/tom-and-jerry
http://www.boomerangtv.co.uk/shows/be-cool-scooby-doo