Cartoon Network European Free To Air Viewing Success

Cartoon Network European Free To Air Viewing Success

Cartoon Network European Free To Air Viewing Success

Cartoon Network Studios’ The Powerpuff Girls and Ben 10 and Cartoon Network Europe’s The Amazing World of Gumball have been a viewing rating successes for free-to-air children’s channels in countries across the European continent. The Powerpuff Girls has had a successful start in Italy on Boing, a free-to-air digital terrestrial channel operated by a joint-venture by Mediaset and Turner, within its first month of airing on the channel, the show was in third place among children and second place among girls.

On French children’s channel – Gulli, The Powerpuff Girls manage to achieve an 19.1% audience share, up from a 17.1% channel average. The Powerpuff Girls and The Amazing World of Gumball has helped Gulli into first place among housewives with kids on Sunday 11th June and is consistently the top channel for kids aged between four and ten years old. On PULS 2 in Poland, the show was ranked in second place among young girls during its launch month and was beating channel averages among children and girls.

In the UK, on free-to-air children’s channel CITV (with a simulcast on the UK’s largest commercial broadcaster – ITV) the new Ben 10 series has reached 1.2 million viewers and 9% of Boys aged 4 to 9 years old. Ben 10 also achieved an 18.7% audience share on Gulli in France and was ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since the rollout of the new Ben 10 series on Cartoon Network feeds across the EMEA area in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.

On the free-to-air kids channel – DR Ultra in Denmark, The Amazing World of Gumball beaten the channel’s average viewing share by 56% during the first quarter of 2017 it’s also the channel’s most popular show. Adventure Time outperformed the channel’s average by 14% among children. On Gulli in France, The Amazing World of Gumball is ranked in fourth place among kids aged between 4 and 14 years old with Adventure Time achieving a 19% audience share.

From The Turner EMEA Press Release: Cartoon Network Franchises Over-Perform On Free-To-Air Across Europe

Turner’s Cartoon Network has been enjoying a raft of strong free-to-air performances from key franchises across Europe it announced today, as the company continues to secure new broadcast and licensing partners across the region.

The brand-new series of The Powerpuff Girls, which made its global return to Cartoon Network in April 2016, has since reached millions of new viewers and beaten average audience figures on a number of its new free-to-air homes, including: CITV (and ITV simulcast) in the UK, where it became the #1 commercial show for girls 4-9 when it launched in Q4 2016 and has since reached over two million viewers and 13% of Kids 4-9; Gulli in France where it won a 19% audience share, an increase on the channel’s average audience share of 17.1%; and PULS 2 in Poland, performing above channel average among Kids (+13%) and Younger Kids (+38%), and ranking the #2 show among Young Girls in its launch month. Added to this, the series also enjoyed a strong six-week launch on Turner and Mediaset’s joint venture free-to-air channel Boing in Italy, ranking #3 with Kids and #2 with Girls.

Together with The Amazing World of Gumball and French-Canadian animated series Totally Spies, The Powerpuff Girls also allowed Gulli to rank #1 among Housewives with Kids on Sunday 11th June and consistently the #1 channel for Kids 4-10* – a double record for Gulli among both Mums and Kids!

Meanwhile, the all-new series of the worldwide phenomenon Ben 10 has also been delivering strong audience figures across the region. On CITV (and ITV simulcast) it has reached 1.2m viewers and 9% of Boys 4-9, achieved an 18.7% audience share on Gulli and ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since it began rolling out on Cartoon Network across EMEA in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.

Humphrey Black, VP, Media Distribution, Turner EMEA said: “These results really demonstrate the enduring power of strong kids’ brands – and, in a world where entertainment choices are increasing almost by the day, the appeal of those trusted and loved brands is proving vital to cut-through. It’s on this basis that we continue to develop and invest in these tried and tested IP, delivering new content across a range of platforms that build on the already strong awareness and affinity, and make them an ever-attractive proposition for broadcast partners.”

Johanne Broadfield, VP, Cartoon Network Enterprises added: “The early success of PPG and Ben 10 is a great indication of engagement – kids are choosing to tune in and watch our shows despite all the other great content out there. The product launches for lined up for this autumn and 2018 will offer kids new ways to interact with the brands they love, and we look forward to revealing more details of these, as well as new licensing partnerships in the coming months.”

Cartoon Network’s longer-running franchises, The Amazing World of Gumball and Adventure Time continue to achieve in free-to-air too. Among other successes, Q1 2017 saw Gumball deliver +56% on Danish FTA channel DR Ultra’s average Kid audience, ranking the channel’s #1 show, whilst Adventure Time outperformed the channel average by +14% among Young Kids. Both shows have also been key contributors on Gulli, with Gumball ranking #4 among Kids 4-14 and Adventure Time delivering a 19% audience share.

Cartoon Network recently announced that it had greenlit a second season of its all-new Ben 10 series, as well as a live-action gameshow, entitled Ben 10 Challenge, which is currently in production in Madrid, in eight languages (Arabic, English, French, German, Italian, Polish, Spanish and Turkish).

* Share achieved by PPG among HWS+K is double that of Totally Spies (12.4% vs. 6%). This is also true of Gumball whose share ranges between 13.5% and 17.1%.

https://www.turner.com/pressroom/cartoon-network-franchises-over-perform-free-air-across-europe

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Turner Broadcasting System Europe’s young adult entertainment brand, Adult Swim is launching its first European online marketing campaign to promote its shows which are now available on Spotify Video, the campaign is called #wrongbutright and will feature clips from Adult Swim’s shows (including Rick and Morty, The Venture Bros., Robot Chicken and Tim and Eric Awesome Show, Great Job!). The campaign will feature on IGN, MTV’s website and Twitch and also on social media platforms: YouTube, Facebook, Twitter, Instagram and SnapChat.

From The Turner UK Press Release

Adult Swim, home to some of the greatest original adult animation and live action comedy, kicks off its first EMEA above the line marketing campaign across the UK, Sweden and Germany. The targeted mobile video campaign, titled #wrongbutright, uses clips from the channel’s eclectic, surreal comedy shows to drive to Adult Swim’s content on Spotify.

The mobile led campaign will aim to reach Adult Swim’s 18-34 year old millennial audience through a mix of video and pre-roll advertising across platforms such as IGN, MTV and Twitch and targeted run of site adverts on key gaming and entertainment sites. The creative includes clips from Adult Swim favourites, Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric, showcasing the broad array of comedy satire and animation available on Adult Swim.

The wider campaign will be supported strongly by Adult Swim’s UK social media platforms across YouTube, Facebook, Twitter, Instagram, SnapChat. Campaign GIFs on Facebook, Twitter and Instagram will be uploaded daily to engage the audience and encourage them to share. Themed YouTube playlists will also be uploaded daily such as an “Introduction to AdultSwim #wrongbutright content” where consumers can click on the “wrong or right” option to be taken to a relevant clip.

Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA said:

“The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”

Adult Swim content is available on Spotify as part of a landmark deal between Turner and the digital platform to grow the brand’s presence across Europe. As part of the partnership, full episodes from the network’s catalogue of fan favourites, including Robot Chicken, Aqua Teen Hunger Force and Tim & Eric’s Awesome Show, and rising stars such as Black Jesus, Rick and Morty and Mr Pickles are available.

Adult Swim is the #1 network among adults 18-34 and 18-49 on basic cable in the US. Adult Swim shows and clips are available via Spotify in the UK, Germany, and Sweden, with new content being added each month.

Adult Swim currently airs every Thursday night on FOX UK and Ireland, available on Sky, Virgin Media, TalkTalk TV, BT TV and Plusnet TV.

https://www.youtube.com/channel/UCHcMtE3EiKmqrJZBZyUBuRQ