This weekend (14/10/2017 – 15/10/2017) was this year’s MIPJunior convention in Cannes, France. MIPJunior is an annual gathering of the international children’s media industry of which Cartoon Network also participates in. Here’s an overview of the events at the convention over the weekend.
More info about MIPJunior 2017 via the link below:
The weekend’s events started off with a panel and awards ceremony called “View From The Top: World Screen Kids Trendsetter Awards”, which was a gathering of four programming experts from around the world discussing acquisition trends and how to spot the next big kids show and how to offer multiplatform content to a younger audience. Attending the panel was Patricia Hidalgo – Chief Content & Creative Officer EMEA and International Kids Strategy for Turner and her predecessor, Michael Carrington – Former Chief Content Officer for Cartoon Network EMEA (now in-charge of kids content for ABC in Australia).
During the panel, Patricia Hidalgo mentioned that only animation content is universally accepted as a cross-border form of children’s entertainment and live-action show won’t appeal to audiences in countries like India or China. Michael Carrington mentioned that high-quality show imports drives standards and expectations for locally produced content, he also mentioned that there’s been a viewing shift towards video-on-demand services and binge-watching also applies to children as much as adults.
Later on Saturday there was a special celebratory event for Cartoon Network’s 25th Anniversary with Rob Sorcher – Chief Content Officer of Cartoon Network and Michael Ouweleen – Chief Marketing Officer of Cartoon Network, Adult Swim and Boomerang. Both Rob and Michael talked about the channel’s past, present and future. Cartoon Network is aware about the decline of linear television. Linear TV ratings isn’t much of concern, as the channel has incorporated a TV anywhere multi-screen strategy, which means viewers can enjoy their cartoons “anywhere and everywhere” and watch what they want when they want. Cartoon Network is also investing in VR (Virtual Reality) as a form of story-telling, but the technology has yet to be used properly to offer a full and proper entertainment experience on a consistent basis. Turner has opened a VR Lab in London supported by Google and Oculus (owned by Facebook) and is currently attempting to make Cartoon Network’s creative teams adapt to the new technology. Cartoon Network EMEA has already released an Adventure Time “I See Ooo” VR app for mobile devices which features a set of minigames.
Earlier today (15th October), there was a Content Strategy informal chat session with the vice president of content acquisitions and co-productions for Cartoon Network – Adina Pitt. This session was to put forward Cartoon Network’s expectations for a show acquisition or co-production deal, for instance the time-frame of when a show is ready to broadcast, which currently has a 18-month to two year time window. Also, other matters will be put into consideration during a deal, such as the potential of the show and how and will it appeal to audiences in other countries. Although, the industry has changed and the way the viewer watches content has also changed, the quality of the content will always be the same.
“Once we say yes, we could be looking at an 18m-2yr window before that series becomes available”—Adina Pitt @cartoonnetwork#MIPJunior
Later on today, Lesley Bailey – the Vice President of Channel Marketing & Brand Management for Turner EMEA Kids took part in a session called “Preparing Kids For Social Media Teenhood”, which was a discussion about social media, more specifically online bullying and the spread of false information, this session was about the transition from childhood into adolescence and helping kids be aware about the dangers of social media before they get older. During this session, Cartoon Network talked about its anti-bullying Buddy Network campaign which has spread across the EMEA (Europe, Middle East and Africa) region after successful launches in the United States and Latin America.
Cartoon Network At The Children’s Media Conference 2017
Today (04/07/2017) was the first day of the 2017 Children’s Media Conference in Sheffield, South Yorkshire, England, UK, an annual conference where the British children’s media industry congregate, all forms of media can include film, TV, radio, interactive media, games, licensing, toys and book and magazine publishing are represented at the conference. This year’s conference is being held between Tuesday 4th July and Thursday 6th July. The conference is an opportunity for creatives and business leaders to discuss the current state of the industry, promote their content, introduce new shows and products and to exchange new ideas. As with previous years, Turner UK is at the conference again and are sponsoring the event using their Cartoon Network and Boomerang television channel brands. This year, all (with exception of one) sessions featuring representatives from Turner (UK and the greater EMEA area) will run tomorrow (Wednesday 5th July).
Turner’s main event at Children’s Media Conference 2017 is the “Meet the Commissioners: Channels” event, this is when content commissioners from three of the main children’s television channel broadcasters in the United Kingdom this includes, Turner (Cartoon Network, Boomerang and Cartoonito), Viacom (Nickelodeon, Nicktoons, Nick Jr and Nick Jr Too) and Disney (Disney Channel, Disney Junior and Disney XD) will discuss their past success stories and talk about what’s in the content pipeline (in Cartoon Network’s case – new cartoons) all in one single session. Joining along this year is 21st Century Fox, who owns and operates the Baby TV channel. During this event, Turner will be represented by Cecilia Persson (Vice President, Programming & Content Strategy Kids EMEA, Acquisitions and Co-Production International, Kids) and Zia Bales (Senior Acquisitions Manager Kids’ Channels EMEA). The “Meet the Commissioners: Channels” event will be on Wednesday 5th July, between 11am and 12.30pm.
Zia Bales and Helen Charalambous (Programming Manager Kids’ Channels UK) will be taking part in the “Speed Meetings – Commissioners: Channels” session after the “Meet the Commissioners: Channels” event on Wednesday 5th July 2017 running from 12.45pm to 1.45pm.
Marc Goodchild (Head of Digital Strategy & Product EMEA) will be at two sessions on Wednesday 5th July – “Can We Fix It?” (11am to 12.15pm) which is about ideas on how to make the internet a more child friendly place and “The Ethics of VR – Inside a Child’s Virtual World” (12.45pm to 1.45pm), which talks about the use of virtual reality technology as a form of entertainment for children and whether its suitable and ethical, an example of an VR app from Cartoon Network is the Adventure Time – I See Ooo mobile game.
Johanne Broadfield (VP, Cartoon Network Enterprises EMEA) will be at two sessions and will be representing the product licensing side of Cartoon Network’s business, she will be attending the “Is your IP Ready for Licensing?” session, which talks about the use of intellectual property and how to use product licensing such as toys and clothing as an extra revenue stream. “Is your IP Ready for Licensing?” session will take place on Wednesday 5th July between 3.30pm and 4.30pm. Later at 5pm to 6pm there will be a “Speed Meetings – Commissioners: VOD and Licensing” session with Johanne Broadfield attending.
Ranja Mohyieldin (Senior Research Manager, Data & Consumer Insights EMEA) will be at the “Deciphering the Data Puzzle” session on Wednesday 5th July from 5.10pm to 6pm, the purpose of this session to find out how children media companies can use data to better understand their audiences.
Finally, on Thursday 6th July is the “Engineering Change” session with Lesley Bailey (VP, Channel Marketing & Brand Management, Kids EMEA) at 2.10pm to 3.10pm, this is session is about STEM (Science, Technology, Engineering and Mathematics) and how it can be incorporated into TV shows (The Powerpuff Girls is used as an example) to encourage more girls to consider a career in these subjects.
During 2016, Cartoon Network has been airing new shows, new episodes and even new channels in some countries, so here’s a timeline of some of the major events that have happened around the world in the last twelve months. Note: Some dates are not exactly accurate, but was approximately around that time or it was the date when news was publicly announced.
1st January: Cartoon Network Southeast Asia rebranded to Check It 4.0.
4th January: Cartoon Network Latin America and Brazil rebranded to Check It 4.0.
6th January: Cartoon Network USA releases Twelve Forever pilot/minisode.
7th January: Mark Eyers Promoted To Senior Vice President Of Cartoon Network Asia-Pacific.
14th January: Cartoon Network USA premieres first stop-motion animated Adventure Time episode: Bad Jubies.
14th January: Transformers: Robots in Disguise Season 2 announced.
25th January: New Bob The Builder series premiered on Cartoonito UK.
25th January: Daniel González becomes new general director Of Turner Iberia.
29th January: Justice League Action officially announced.
All of January 2016’s blog posts can be accessed by clicking on the link below: