Boomerang UK National Pet Month 2017 Study

Boomerang UK National Pet Month 2017 Study

Boomerang UK National Pet Month 2017 Study

According to a study conducted by the Boomerang UK TV channel for this year’s National Pet Month, Dads are more likely than mums to post videos and photos of their pets on social media. Also according to the study, 64% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day. Half of parents (50.5%) allow their children to watch animal-related programming because animal shows bring happiness and laughter.

Boomerang is a TV channel is known not only for its mix of classic and contemporary animation but also for its animal cartoon characters, the channel is home to some of the UK’s most loved animated characters, Scooby-Doo (No. 1 in the UK) and Tom and Jerry (No. 3 in the UK) and also for its Pet of the Week promotion, where viewers can upload videos and photos of their pets on the Boomerang UK website for the opportunity to see their pet on TV. Also the study found that a quarter of parents and kids name their pet after a character from a cartoon or film.

In a pet “wishlist” survey with kids aged twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

From The Turner UK Press Release: Dads More Likely Than Mums To Snap A Photo Of Their Beloved Pet At Least Once A Day: 63% of kids and parents claim that one of the qualities they value most in their pet is their ability to always make them laugh. Dads more likely than mums to be the “famous” animal Instagrammer in the household

The most famous mum on the planet, Kim Kardashian, may be the Queen of the selfie, but a recent study from Boomerang TV channel in the UK found that dads were the expert at snapping photos and videos of their pets for some quick likes on social media. The study found that 64.4% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day, with dads more likely than mums to document their pets’ interactions.

Boomerang, the proud channel home of world-renowned animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, released the results to coincide with National Pet Month in the UK and highlight the starring role animals play within families both on and off-screen.

With just over half of parents citing laughter and happiness among the primary reasons for letting their children watch animal-related programming (50.5%), it also came as no surprise that Scooby-Doo ranked number one amongst kids’ all-time favourite cartoon characters, followed by Peppa Pig in second place and Tom and Jerry in third. Furthermore, the study found that a quarter of parents and kids make the decision to name their beloved pet animal after a character from a cartoon or film.

Elephants made the top five in a pet “wish list” amongst kids twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

Whether on-screen in their favourite cartoon or TV show, or as part of their daily interaction with a family pet, it’s clear that kids and parents alike enjoy a regular dose of humour thanks to the planet’s furry (and scaly!) friends.

Catch the best of Scooby-Doo every Saturday from 1pm-4pm, followed by the best of Tom and Jerry every Sunday from 1pm-4pm on Boomerang.

http://www.boomerangtv.co.uk

Boomerang USA’s New Social Media Accounts

Boomerang USA's New Social Media Accounts

Boomerang USA’s New Social Media Accounts: Follow These Social Media Accounts To Keep Yourself Updated

Relating to the news of Boomerang USA launching their very own SVOD (Subscription Video On Demand) service yesterday (07/03/2017), Boomerang USA has also announced the launch of two new official Twitter accounts, @BoomerangToons and @BoomToonsPR. The @BoomerangToons account will mostly used for promoting the new streaming service and for posting news updates, such as new shows, new episodes and new features added to the service. The @BoomToonsPR account is the public relations Twitter account, this is usually where news articles from reputable third-party news outlets regarding the Boomerang streaming service are posted and any other additional news that Boomerang wants to release to the public and the press.

Boomerang’s Twitter Account: https://twitter.com/BoomerangToons
Boomerang’s Public Relations Twitter Account: https://twitter.com/BoomToonsPR

Boomerang USA also has a YouTube channel, at the moment, the YouTube channel has video clips from Wabbit: A Looney Tunes Production and a couple of Boomerang streaming service promotional videos.

https://www.youtube.com/channel/UCx8nU9xWEyden60hkKBaAvg/videos

Boomerang USA also now has an official Facebook page, it has a similar purpose to the @BoomerangToons Twitter account.

https://www.facebook.com/BoomerangToons/

Also check out the official Boomerang Instagram account, featuring photos of classic cartoon characters and short video clips:

https://www.instagram.com/boomerangtoons/

For more information about the new Boomerang cartoon streaming service which is due to launch this Spring, please visit http://www.boomerang.com.

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Turner Broadcasting System Europe’s young adult entertainment brand, Adult Swim is launching its first European online marketing campaign to promote its shows which are now available on Spotify Video, the campaign is called #wrongbutright and will feature clips from Adult Swim’s shows (including Rick and Morty, The Venture Bros., Robot Chicken and Tim and Eric Awesome Show, Great Job!). The campaign will feature on IGN, MTV’s website and Twitch and also on social media platforms: YouTube, Facebook, Twitter, Instagram and SnapChat.

From The Turner UK Press Release

Adult Swim, home to some of the greatest original adult animation and live action comedy, kicks off its first EMEA above the line marketing campaign across the UK, Sweden and Germany. The targeted mobile video campaign, titled #wrongbutright, uses clips from the channel’s eclectic, surreal comedy shows to drive to Adult Swim’s content on Spotify.

The mobile led campaign will aim to reach Adult Swim’s 18-34 year old millennial audience through a mix of video and pre-roll advertising across platforms such as IGN, MTV and Twitch and targeted run of site adverts on key gaming and entertainment sites. The creative includes clips from Adult Swim favourites, Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric, showcasing the broad array of comedy satire and animation available on Adult Swim.

The wider campaign will be supported strongly by Adult Swim’s UK social media platforms across YouTube, Facebook, Twitter, Instagram, SnapChat. Campaign GIFs on Facebook, Twitter and Instagram will be uploaded daily to engage the audience and encourage them to share. Themed YouTube playlists will also be uploaded daily such as an “Introduction to AdultSwim #wrongbutright content” where consumers can click on the “wrong or right” option to be taken to a relevant clip.

Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA said:

“The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”

Adult Swim content is available on Spotify as part of a landmark deal between Turner and the digital platform to grow the brand’s presence across Europe. As part of the partnership, full episodes from the network’s catalogue of fan favourites, including Robot Chicken, Aqua Teen Hunger Force and Tim & Eric’s Awesome Show, and rising stars such as Black Jesus, Rick and Morty and Mr Pickles are available.

Adult Swim is the #1 network among adults 18-34 and 18-49 on basic cable in the US. Adult Swim shows and clips are available via Spotify in the UK, Germany, and Sweden, with new content being added each month.

Adult Swim currently airs every Thursday night on FOX UK and Ireland, available on Sky, Virgin Media, TalkTalk TV, BT TV and Plusnet TV.

https://www.youtube.com/channel/UCHcMtE3EiKmqrJZBZyUBuRQ