Brand Licensing Europe 2018: Cartoon Network’s Future Plans For Ben 10 In 2019
Today (9th October), is the opening day of Brand Licensing Europe 2018 (9th October to 11th October) at the Olympia exhibition centre in London, UK. The convention is an opportunity for major brands across Europe to promote and license their properties to manufacturers so they can produce themed merchandise where fans of that particular brand would be interested in buying. Today, Cartoon Network has announced their future plans of the Ben 10 franchise.
In 2019, season three of Ben 10 will premiere, the new season will feature new aliens, vehicles and villains, Ben Tennyson will also visit Europe for the first time with episodes based in London and Paris as a response to the show’s success in the EMEA region.
According to market research data from NPD, Ben 10 is currently ranked as a top 10 action figure in the UK, France, Italy and Spain. Ben 10 is one of Cartoon Network’s most successful licensed brands. The merchandise roll-out for the 2016 reboot version of the series started in July 2017.
Commenting on the success of Ben 10’s revival in Europe, Jo Broadfield, vice president, Cartoon Network Enterprises EMEA said:
“(It’s because of) our complete commitment to developing and evolving the world of Ben 10 in a way that attracts each new generation of kids. Our partners have done an amazing job of capturing all the elements kids love from the show and translated them into innovative, engaging products that give kids the chance to live up to their dream of becoming Ben.”
Ben 10 has reached the 1 billion views mark on Cartoon Network’s main YouTube channels as well as dedicated Ben 10 YouTube channels across the EMEA region since 2016. This year, Cartoon Network has been focusing on gaming, such as the Ben 10 Omnitrix Glitch microsite which teaches kids computer coding. To help promote the Ben 10 brand, Cartoon Network has also signed up social media influencers (with also include Ben 10 toy unboxing videos), retailer displays, themed entertainment and costume character meet and greet events.