Cartoon Network Still Has Future Plans For Adventure Time

Cartoon Network Still Has Future Plans For Adventure Time

Cartoon Network Still Has Future Plans For Adventure Time

Cartoon Network still has future plans for its Adventure Time property despite the fact the show has ended this year, at least in terms of product and service licensing. According to an interview with Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) vice-president – Johanne Broadfield on licensing news website –, the show remains to be one of Cartoon Network’s priority franchises. Adventure Time was a genre defining series and attracted a diverse fanbase of kids, adults and celebrities and for many of its license holders, it was their most successful IP license ever. The interview was published on’s website on the final day of the Brand Licensing Europe 2018 event in London (9th to 11th October).

In the interview, Johanne Broadfield said: “The brand is now making the natural transition into the evergreen space and whilst the future will be different, it will be no less exciting. We fully intend to take all those hugely enthusiastic fans, licensees and retailers on the journey with us and pick up more along the way.”

Although the show has ended, the show has an everlasting popularity due to the sustained level of success throughout its eight year run as an animated series, many kids literally grew up with Finn and Jake, as both characters matured during the series.

Adventure Time was the first IP utilised by Cartoon Network for its first VR app – “I See Ooo” which launched in 2016, a Jake the Dog themed VR viewer was also released. Adventure Time already has loads of games available for mobile devices and games consoles, including the recently launched Adventure Time: Pirates Of The Enchiridion which was released in July this year as well as Bloons Adventure Time TD. Adventure Time will continue to be present in the form of physical installations at theme parks in the Middle East such as IMG Worlds of Adventure and also the Cartoon Network Wave cruise liner which will set sail on its maiden voyage in Asia very soon.

Adventure Time won’t be leaving television screens any time soon as it will continue to air on Cartoon Network (at least in the EMEA region) and on free-to-air children’s channels across Europe. The show will continue to live on in Cartoon Network’s extensive back catalogue of episodes and specials and there still be new Adventure Time merchandise coming soon to retailers.

Johanne Broadfield concludes – “There is so much more to come, and as any fan knows well, the fun will never end for Adventure Time.”

Read the full interview on the link below:

Cartoon Network Teams Up With Pitti Bimbo Children’s Wear Trade Fair In Florence, Italy For Powerpuff Girls Designer Clothing

Cartoon Network Teams Up With Pitti Bimbo Children's Wear Trade Fair In Florence, Italy For Powerpuff Girls Designer Clothing

Cartoon Network Teams Up With Pitti Bimbo Children’s Wear Trade Fair In Florence, Italy For Powerpuff Girls Designer Clothing

Cartoon Network Enterprises EMEA is collaborating with international children’s clothing trade fair – Pitti Bimbo, the clothing event is held twice a year in Florence, Italy. The January 2018 edition of the event kicked off today (18th January) and will run until Saturday 20th January. On display at the event are a collection of The Powerpuff Girls concepts by well-known young designers including The Dots, I’m Isola Marras by Efisio Marras, Bad Deal and Core Sine Labe Doli – selected by Italian fashion designer Alessandro Enriquez. Each designer has created a Powerpuff Girls inspired “capsule collection” with items including t-shirts, dresses, handbags and accessories featuring designs of Blossom, Bubbles, Buttercup and Bliss or as they’re known in Italy: Lolly, Dolly and Molly with Bliss’s name remained unchanged.

The collaboration marks the start of the 20th anniversary year of The Powerpuff Girls, which is one of Cartoon Network’s most iconic shows and one of the channel’s most profitable licensed brands. Cartoon Network has also collaborated with fashion houses Moschino, Fyodor Golan, Bizuu, Saucette and Raisa&Vanessa for Powerpuff Girls themed clothing.

Regarding the Powerpuff Girls brand collaboration with Pitti Bimbo, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA, said:

“The Powerpuff Girls is one of the most enduring Cartoon Network brands of all time and continues to resonate strongly with fans across the globe. It’s also proved to be a brand that inspires designers and we’re excited to be partnering with Pitti Bimbo to cement the girls as fashion icons for 2018 and beyond.”

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

This week (Tuesday 10th to Thursday 12th October) was the Brand Licensing Europe 2017 convention at the Olympia Exhibition Centre in London, UK. The convention is an opportunity for major brands across Europe to promote and license their properties to manufacturers so they can produce themed merchandise where fans of that particular brand would be interested in buying. As mentioned on the blog on Monday this week, Rick and Morty’s brand representatives in Europe, Middle East and Africa – Cartoon Network Enterprises has partnered up with a group of clothing manufacturers to offer Rick and Morty themed clothing for the British and German markets.

Last week, Cartoon Network already announced some pre-BLE 2017 deals for its ever popular Ben 10 brand, which includes clothing, homeware and a video game. Playmates Toys hold the global master toy license to the Ben 10 brand, with Giochi Preziosi presiding over distribution in Europe.

Cartoon Network Enterprises EMEA has also started a licensing programme for its Children’s BAFTA award winning animated series – We Bare Bears. BCI in the UK has signed up to launch a range of nightwear for kids and adults. Also Smyk in Poland will offer kidswear, footwear and fashion accessories. Both We Bare Bears product ranges are set to launch in Spring/Summer 2018. We Bare Bears is one of Cartoon Network’s most popular animated series and had reached an audience of 161 million people around the world in the second quarter of 2017.

In a statement regarding the We Bare Bears licensing deals, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said:

“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines. The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”

This year at the convention, Cartoon Network has been heavily promoting their Ben 10 brand, with large inflatables of two Omnitrix aliens – Heatblast and Four Arms hanging over their stand. Outside the convention there was a statue of Four Arms trapped in one of London’s iconic old fashioned telephone boxes attempting to break out. Cartoon Network’s stand featured its instantly recognisable 3D block design, with elements of its branding and cartoon characters covering all of it. Over on the Warner Bros. stand, both Teen Titans Go! and DC Super Hero Girls were advertised as brands which are available for licensing, a DC Super Hero Girls toy range is already available in stores.

The Powerpuff Girls – Blossom, Bubbles and Buttercup were also at the convention greeting visitors and to also to promote the brand. The Powerpuff Girls’ merchandise range has expanded to include fashion and accessories to appeal to young adults who have watched the show while growing up.

Cartoonito UK’s Molang was also at the convention to promote its brand new range of soft cuddly toys.

The character parade at the convention with The Powerpuff Girls at the front and Adventure Time’s Finn and Jake towards the back along with Ben 10’s Heatblast and Stunt Happo from The Happos Family.