Boomerang EMEA Announces The Happos Family Season 2

Boomerang EMEA Announces The Happos Family Season 2

Boomerang EMEA Announces The Happos Family Season 2

Turner Broadcasting System Europe, owners of the animation channel – Boomerang has announced that their first ever original series – The Happos Family has been renewed for a second season. Turner released the press release during the 2017 Licensing Expo in Las Vegas this week (23/05/2017 – 25/05/2017). The new season will feature seven-minute long episodes (episodes had a 2.5-minute runtime in season 1), longer episodes mean longer adventures with the loveable Happos characters at the safari park, each with their own personality and theme. A total of twenty-five episodes will be made for season two. Digital content will be released alongside the premiere of the new season, digital content includes the popular Boomerang Make n’ Race app which also features Boomerang favourites Scooby-Doo and Tom and Jerry.

Season two of The Happos Family will launch on Boomerang feeds within the Europe, Middle East and Africa region starting from January next year. The new season will also be welcoming three new Happos: Football Happo, Scientist Happo and Acrobat Happo. The show is created in partnership with Italian chocolate company Ferraro, known for Ferraro Rocher, Kinder Surprise and Happy Hippos. Season two will be animated by Cyber Group Studios in France, the studio is also co-producing another animated show with Turner – Taffy, which is due to premiere next year. Season one was animated by Spider Eye in Cornwall, England.

The show has no dialogue which means the show doesn’t require any dubbing and translating making it easier for international distribution. Apart from Boomerang’s international channels, the show has premiered on POGO in India and free-to-air channel Karusel in Russia, reaching more than 88 million. The show has a diverse range of characters such as Astro Happo who has an aspiration to fly to the moon, the daredevil Stunt Happo, Party Happo, Ballerina and Bollywood. The show is referred to having slapstick humour with lots of heart.

From The Turner EMEA Press Release: Turner EMEA Announces Second Series Greenlight Of The Happos Family: First original production for Boomerang to become latest addition to Turner EMEA Kids franchise portfolio; New series to be produced by Cyber Group Studios, with episodes extended to 7 minutes.

Turner EMEA announced today (24/05/2017) that it has greenlit a second season of its first ever Boomerang Original, The Happos Family – this time featuring longer adventures with the loveable Happos characters, as well as a raft of new digital content.

Series two, made up of 25 x 7-minute non-dialogue episodes, will launch on Boomerang channels from January 2018, and will introduce three brand-new characters to the family set-up: Football Happo, Scientist Happo and Acrobat Happo. It has been created in partnership with world-renowned Italian corporation Ferrero and will be produced by leading European animation company Cyber Group Studios (headquartered in Paris), with whom Turner recently signed a co-production deal for another new Boomerang series, Taffy.

Following a first series of 20 x 2 ½ minute shorts – which has launched on Turner Kids channel POGO (South Asia) and free-to-air channel Karusel (Russia), as well as Boomerang channels globally, reaching more than 88M viewers to date* – series two will offer kids and families the chance to become better acquainted with each of the unique and hilarious Happos and the safari park in which they live, where just about anything seems possible. Whether it’s Astro Happo longing to fly to the moon, or Stunt Happo attempting a daredevil feat, or Party Happo in a dance off with Ballerina and Bollywood, each storyline is laugh-out-loud, slapstick comedy with lots of heart.

In addition to the linear roll-out, the Happos characters will appear across a variety of interactive digital platforms, including the popular Boomerang Make n’ Race app (more than 20M downloads worldwide) alongside other Boomerang favourite characters Scooby-Doo and Tom and Jerry.

“The great audience reaction, channel exposure and performance of Happos to date are all positive signs that we have an exciting new franchise on our hands”, says Johanne Broadfield, VP, Cartoon Network Enterprises EMEA. “We’ve seen kids actually belly-laughing while watching the content and demonstrating really strong engagement with the humour and characters. Taking the show to a new level, with longer episodes and extensive support across digital, stands us in very good stead for a successful consumer products programme – and we’re looking forward to the reaction we get from prospective partners here at Vegas.”

Pierre Sissmann, Chairman & CEO, Cyber Group Studios added: “We immediately fell in love with The Happos Family and it’s not at all surprising that the show is already resonating with kids and families around the world. We’re delighted to be partnering again with Turner and coming on board to produce the second series of Happos, this time with longer stories and great new characters.”

The Happos Family follows the lives of a family of Happos who live in an enclosure in a safari park. In the morning the park is open to human visitors who drive past the Happos, taking pictures of them wallowing in the mud, lazing by the pool, sleeping in the shade of the tree. When the last car races out of the safari park and the gates are shut to all visitors, the Happos jump up out of the mud, wake up from their snoozing and get dressed up. It’s now their time for crazy, zany, Happo adventures.

*Source: BARB, Auditel, AGB Nielsen, Kantar Media, TNS Gallup, MMS, IPSOS/KTLM, TNS TV/Index Plus, BARC Media Workstation, IBOPE, All Individuals, 10/16 – 08/05/17, All Day, Reach (1min+)

http://www.cybergroupstudios.com

http://www.boomerangtv.co.uk/shows/the-happos-family

Powerpuff Girls European Broadcasting Rights Deals

Powerpuff Girls European Broadcasting Rights Deals

Powerpuff Girls European Broadcasting Rights Deals

Everyone’s favourite superheroines – The Powerpuff Girls are flying their way to two free-to-air digital terrestrial channels in Europe next month. The news was announced by Turner yesterday (31/01/2017) coinciding with the Spielwarenmesse Toy Fair 2017 (1st-6th February) in Nuremberg, Germany.

As reported on this blog last November, Disney Channel Germany has brought the broadcasting rights to the 2016 rebooted series. It has also emerged that French children’s channel – Gulli has also brought the FTA rights to The Powerpuff Girls. Both Gulli and Disney Channel will start airing episodes from March this year. More broadcasting rights deals are currently in the pipeline.

Gulli has also aired Cartoon Network’s The Amazing World of Gumball and Disney Channel Germany is currently airing episodes of We Bare Bears.

The addition of The Powerpuff Girls on free-to-air children’s channels will help to maximise exposure of The Powerpuff Girls franchise especially as a range of toys (from master toy licensee Spin Master) and merchandise is in the process of being rolled out across Europe.

In Spain, The Powerpuff Girls airs on Boing (a joint venture of Cartoon Network’s Turner Broadcasting System Europe and Mediaset España). From this month in Spain, a range of Powerpuff Girls toys will be available to buy from major hypermarket chains including Carrefour, Alcampo and Eroski as well as department store chain El Corte Inglés and toy retailer Toys “R” Us and independent retailers Juguettos, Toy Planet, Mapa, Dimasa, Poly and many more.

The Powerpuff Girls premiered on free-to-view kids channel – CITV (Children’s Independent Television) in the UK last November, it became the most watched commercial show for girls aged 4-9 in the last quarter of 2016. Powerpuff Girls toys are now available to buy in the UK at Argos and The Entertainer.

In the Arab world, a free version of Cartoon Network called Cartoon Network Arabic airs The Powerpuff Girls (alongside premium versions – Cartoon Network MENA English and Cartoon Network Hindi). In the United Arab Emirates, Toy Store holds exclusive retail rights over Powerpuff Girls toys. Dubai is also home to IMG Worlds of Adventure, the theme park has a Cartoon Network zone and features a Powerpuff Girls themed ride – Mojo Jojo’s Robot Rampage

The popularity of The Powerpuff Girls is soaring across the EMEA (Europe, Middle East and Africa) region with 38 million people having watched the show since its premiere. In December 2016, the show also reached one in two kids in South Africa, Spain, Romania and Portugal and one in three kids in Hungary, Denmark, Sweden, Poland and United Arab Emirates.

From The Turner EMEA/Licence to PR Press Release

Leading up to the opening of Spielwarenmesse 2017 (1st-6th February), Cartoon Network EMEA today unveils exciting developments for its brand-new series of The Powerpuff Girls. With the brand’s popularity rapidly accelerating, Cartoon Network is now rolling-out the toy range at leading EMEA retailers and also boosting broadcast exposure through the signing of new free-to-air deals.

Turner’s Cartoon Network launched the brand-new series of The Powerpuff Girls (40 x 11 minutes) worldwide last April and now the first wave of product has begun hitting shelves across EMEA. The merchandise roll-out is being spearheaded by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products following soon.

In the UAE, where Cartoon Network Arabic is free-to-air, the toy range including playsets and plush launched exclusively at Toy Store last November following its debut at the Cartoon Network Zone in IMG Worlds of Adventure in October 2016. While in the UK, 21st January saw the toys launch at Argos through its catalogue and online, and The Entertainer also introduced the range into stores and online on 26th January. In Spain, where the show is free-to-air on Turner’s Boing channel, February 2017 will see the toys debut at nationwide retail chains Carrefour, Alcampo, and Eroski, in addition to specialist retailers El Corte Inglés and Toys “R” Us, independent retailers Juguettos, Toy Planet, Mapa, Dimasa, Poly and more.

“With its credibility and heritage already firmly established with mums and millennials, The Powerpuff Girls is perfectly positioned to capitalise on the current ‘Girl Power’ trend that is taking the toy industry by storm” comments Johanne Broadfield, VP, Cartoon Network Enterprises EMEA. “We’re delighted to see retailers across the region share our enthusiasm and passion for the property – through shelf space allocation, as well as comprehensive marketing support. The Powerpuff Girls is well on its way to becoming top of mind with girls in all our key markets!”

Broadcast exposure for The Powerpuff Girls is being significantly boosted following the signing of new free-to-air deals too. In EMEA, last November saw the show debut on CITV in the UK – becoming the #1 commercial show for girls aged 4-9 in Q4 2016 – and in March, The Powerpuff Girls will also launch on Gulli in France and on Disney Channel in Germany. Added to this, in Italy the show is already free-to-air on Boing (a joint venture between Turner and Mediaset) where it has become the most viewed show of all kids’ channels in its prime-time slot. Additional FTA broadcast deals will be announced shortly.

Broadfield adds, “We’re ensuring girls across EMEA can join Blossom, Bubbles and Buttercup on their action-packed quests to save the world, thanks to these significant free-to-air broadcast deals and our digital plans. Added to that, we’re building the buzz even further through multiplatform engagement initiatives, a stunning cinema campaign and other marketing and retail activations right across the region.”

The popularity of The Powerpuff Girls is soaring across EMEA with 38 million individuals tuning in since launch. In December 2016, the show also reached an impressive one in two kids in South Africa, Spain, Romania and Portugal and one in three kids in Hungary, Denmark, Sweden, Poland and United Arab Emirates.

https://www.turner.com/pressroom/cartoon-network%E2%80%99s-powerpuff-girls-gains-momentum-across-emea

Powerpuff Girls UK Toy Releases In 2017

Powerpuff Girls UK Toy Releases In 2017

Powerpuff Girls UK Toy Releases In 2017

Cartoon Network Enterprises is currently in the process of releasing a range of toys from the popular Cartoon Network show – The Powerpuff Girls in retailers throughout the UK. Major UK high-street retailers such as Argos and The Entertainer have already signed up with the master toy licence holder – Spin Master to stock the toys in their stores and on their websites, with Argos launching some of the toys from the new range last Saturday (21/01/2017), the first part of the toy range includes a Storymaker playset and plush toys.

The Entertainer will start selling Powerpuff Girls toys from Thursday 26th January, the launch of the toy range at The Entertainer will coincide with a The Powerpuff Girls Super Saturdays initiative marketing campaign which will include branded activities, exclusive discounts and competitions.

Johanne Broadfield, VP of Cartoon Network Enterprises EMEA commented:

“I think it’s fair to say that The Powerpuff Girls is well and truly back in action. Performance figures demonstrate that the show is striking a chord with girls (and mums) across the UK and we’re seeing interest in the brand surge thanks to the increased exposure that the recent free-to-air broadcast launch has generated. With retailers proactively backing the brand, it’s looking promising that we’re going to make big waves in the girls’ market and successfully extend the power of PPG off-screen.”

A line-up of fashion, accessories, gifting, homewares, personal care and back-to-school products will also be available from spring 2017.

http://www.licensing.biz/news/read/cartoon-network-gears-up-the-powerpuff-girls-uk-toy-launch/045266