Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

This week (Tuesday 10th to Thursday 12th October) was the Brand Licensing Europe 2017 convention at the Olympia Exhibition Centre in London, UK. The convention is an opportunity for major brands across Europe to promote and license their properties to manufacturers so they can produce themed merchandise where fans of that particular brand would be interested in buying. As mentioned on the blog on Monday this week, Rick and Morty’s brand representatives in Europe, Middle East and Africa – Cartoon Network Enterprises has partnered up with a group of clothing manufacturers to offer Rick and Morty themed clothing for the British and German markets.

Last week, Cartoon Network already announced some pre-BLE 2017 deals for its ever popular Ben 10 brand, which includes clothing, homeware and a video game. Playmates Toys hold the global master toy license to the Ben 10 brand, with Giochi Preziosi presiding over distribution in Europe.

Cartoon Network Enterprises EMEA has also started a licensing programme for its Children’s BAFTA award winning animated series – We Bare Bears. BCI in the UK has signed up to launch a range of nightwear for kids and adults. Also Smyk in Poland will offer kidswear, footwear and fashion accessories. Both We Bare Bears product ranges are set to launch in Spring/Summer 2018. We Bare Bears is one of Cartoon Network’s most popular animated series and had reached an audience of 161 million people around the world in the second quarter of 2017.

In a statement regarding the We Bare Bears licensing deals, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said:

“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines. The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”

This year at the convention, Cartoon Network has been heavily promoting their Ben 10 brand, with large inflatables of two Omnitrix aliens – Heatblast and Four Arms hanging over their stand. Outside the convention there was a statue of Four Arms trapped in one of London’s iconic old fashioned telephone boxes attempting to break out. Cartoon Network’s stand featured its instantly recognisable 3D block design, with elements of its branding and cartoon characters covering all of it. Over on the Warner Bros. stand, both Teen Titans Go! and DC Super Hero Girls were advertised as brands which are available for licensing, a DC Super Hero Girls toy range is already available in stores.

The Powerpuff Girls – Blossom, Bubbles and Buttercup were also at the convention greeting visitors and to also to promote the brand. The Powerpuff Girls’ merchandise range has expanded to include fashion and accessories to appeal to young adults who have watched the show while growing up.

Cartoonito UK’s Molang was also at the convention to promote its brand new range of soft cuddly toys.

The character parade at the convention with The Powerpuff Girls at the front and Adventure Time’s Finn and Jake towards the back along with Ben 10’s Heatblast and Stunt Happo from The Happos Family.

Cartoon Network Enterprises EMEA Announces More Rick And Morty Merchandise Partners

Cartoon Network Enterprises EMEA Announces More Rick And Morty Merchandise Partners

Cartoon Network Enterprises EMEA Announces More Rick And Morty Merchandise Partners

Adult Swim’s hit animated sci-fi comedy – Rick and Morty will have more merchandise coming soon. Cartoon Network Enterprises – the representative of the Rick and Morty brand in the EMEA (Europe, Middle East and Africa) region has signed up more merchandise partners.

For the UK market, Poetic Gem is producing a range of menswear and underwear, CID U.K. is offering menswear and Roy Lowe will offer a Rick and Morty sock range. In Germany, Spreadshirt and CID’s German division will be offering menswear. In terms of pan-European deals, Just Funky will launch a range of homeware and kitchenware. The new merchandise will start to rollout this autumn and winter and will be available at independent and specialist retailers, supermarkets and online stores.

While commenting on the popularity of Rick and Morty and the new product range, Johanne Broadfield from Cartoon Network Enterprises EMEA said:

“Rick and Morty season three is without doubt one of the most anticipated animated series right now. Its established success Stateside, and the global social buzz around the brand, is creating significant demand with Millennial audiences in European markets. We’re confident it has the potential to be one of the hottest properties at BLE this year.”

Also, Rick and Morty has moved from FOX and now will be airing on Comedy Central UK from this Friday (13th October) at 10.30pm, all of Rick and Morty Season Three is now available to watch on Netflix UK. In Germany, Rick and Morty airs on Turner’s TNT Comedy channel.

Also if you’re in London between now and the 31st October, visit one of three Blues Kitchen locations throughout central London (Camden, Shoreditch and Brixton) and try out the official Rick and Morty burger, complete with Pickle Rick and Szechuan Sauce!

Cartoon Network UK Teams Up With WAH Nails Salon In London For Powerpuff Girls Themed Nails

Cartoon Network UK Teams Up With WAH Nails Salon In London For Powerpuff Girls Themed Nails

Cartoon Network UK Teams Up With WAH Nails Salon In London For Powerpuff Girls Themed Nails

WAH Nails, a popular nail salon located in London’s Soho district has partnered up with Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) to offer a special Powerpuff Girls themed experience, which will run from today (7th September) until Thursday 5th October.

WAH customers will be able to get some of that super cute and super fierce girl power with their manicures and pedicures, with several different Powerpuff Girls themed nail art designs to choose from, with a wide choice of colours including Blossom’s, Bubbles’s and Buttercup’s famous colours. In addition, fun animations of The Powerpuff Girls will be shown on screens in the salon to entertain visitors.

The new collaboration follows the successful Powerpuff Girls Emporium – a Powerpuff Girls themed pop-up shop in London which opened in June for three days only which was opened by Britain’s Got Talent judge – Alesha Dixon.

Johanne Broadfield, Vice President of Cartoon Network Enterprises EMEA made this statement in regards of the Powerpuff Girls collaboration with WAH Nails:

“We’re thrilled to be partnering with WAH London to offer our fans and theirs a totally new experience at the salon. The reaction to this collaboration has generated a lot of excitement across the board, and we can’t wait for guests of WAH to become immersed in the uniquely super cute and super fierce world of The Powerpuff Girls. The designs the team there have created for this event are spot on.”

Special thanks to for the news: