Today (21/07/2015), it was announced that Turner Broadcasting System USA have signed a deal with Vubiquity for use of its automatic recording, content identification tagging and dynamic advertising preparation technology for video-on-demand purposes. The new technology will be in operation in September, which will start automatically recording content from Turner’s TV channels though its live-to-VOD system which will also identify episode and show information automatically. This means reduced dependency of using a PVR (Personal Video Recorder) and the ability to have more shows available on-demand which can be accessed through the viewer’s pay-TV receiver.
From the official Turner USA press release:
Los Angeles/Atlanta – July 21, 2015 – VUBIQUITY, the leading global provider of premium content services, today announced a long-term partnership with Turner Broadcasting to capture and process Turner’s C3 and D4 VOD content and distribute it to the On Demand market. Together the companies developed a first-of-its-kind, innovative product that automates, tags and identifies content for C3 capture in high resolution, mezzanine format, and prepares it for immediate VOD and dynamic ad insertion.
“Turner is a pioneer of TV Everywhere and shares in VUBIQUITY’s continued mission to deliver premium content on-demand that’s easily accessible to consumers and measurable through multiple platforms,” said Gabriel Berger, EVP, Sales, VUBIQUITY. “We’re excited to partner together on this initiative to provide an accurate, automated solution for capturing C3 content that we expect will accelerate this next phase of advertising growth.”
“We’re pleased to have collaborated with Vubiquity on this innovative solution for a more centralized, efficient and automated system to deliver Turner’s VOD content,” said Jennifer Mirgorod, EVP, Brand Distribution of Turner Content Distribution (TCD). “With our increased focus on delivering our programming assets to as many platforms as possible and the imperative need to monetize this content, the partnership with Vubiquity facilitates our objective to streamline and virtualize our content distribution process.”
Beginning September, VUBIQUITY will acquire live, high-quality broadcast feeds directly from Turner capturing C3 shows based on the linear schedule using a newly released SCTE specification. Through live-to-VOD processing, VUBIQUITY can offer expanded services, such as Catchup TV, where all shows are recorded for one or more channels.
The agreement aims to fill a void in the television industry by delivering this model for a next-generation management system, allowing networks easy and efficient capturing and processing of viewership. Consumers will have the option to watch more content, shortly after it first airs, potentially eliminating the hassle of recording shows on a DVR.