The Amazing World Of Gumball Merchandise For Iberia And Eastern Europe
Relating to Brand Licencing Europe 2016, Cartoon Network and Licence Global have announced licensees and upcoming merchandise for The Amazing World of Gumball most particularly in Iberia (Spain and Portugal) and Central and Eastern Europe, below is a list of existing and upcoming deals relating to the show:
In Spain and Portugal, Gumball toys made by Simba, Play by Play, Comansi and Fournier have already been released. Norma has launched a The Amazing World of Gumball comic in May this year, with Devir and Goody holding the publishing license for the show in Portugal.
In terms of bags and stationary, Karactermania has launched their range of Gumball bags and stationery, new licensees also include Cife (stationery), Continente (accessories) and Erik Group (stationery).
Spanish department store chain El Corte Inglés are debuting a line of Gumball themed kids’ nightwear and clothing, kidswear retailer Zippy is also launching their range. Astro Europa will be producing a range of accessories for sale at Portuguese hypermarket company Continente and Spanish cake accessories supplier deKora.
In Poland and Romania, Cartoon Network has launched fashion, housewares and back-to-school products this autumn, more products will be released in 2017. Also in Romania, Total Office has launched its back-to-school product range. In Poland, Reserved Kids and E Plus M (LLP SA) have launched a Gumball clothing range at Auchan, Verte debuted its stationery line and Carbotex launched its “Gumball” bed linen. Cartoon Network have made a partnership deal with Fruitella (Perfetti Van Melle) for a Gumball promotion supported by digital, social media and in-store branding.
Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA, commented on the rising popularity of The Amazing World of Gumball and mentioning the marketing potential the show has:
“The ratings for ‘The Amazing World of Gumball’ and engagement across digital platforms continues to climb, with audiences of all ages being drawn to its fabulous characters, original style and extraordinary stories. It’s a brand with so much potential and we’re delighted to be kicking off the EMEA merchandise program and bringing the show’s much-loved aspects to life. We’re also excited to see Gumball come alive at IMG Worlds of Adventure.”