Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa's Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

South African media news website – The Media Online has interviewed the channel manager of Turner Africa (and France) – Julien Borde, in the interview, Julien talked about the new pop-up channel in Africa – Superhero HQ, new local content and viewing ratings.

Interview Summary With Julien Borde:

The full interview can be viewed on the following link: https://themediaonline.co.za/2019/03/from-superheroes-and-american-blockbusters-to-local-partnerships/

Superhero HQ

Regarding the temporary pop-up channel – Superhero HQ (Super-powered by Cartoon Network), Julien said a channel was needed to target both adults and kids, as 51% of CN’s audience are in fact adults and includes adults who watch animation with their children, as TV shows and movies about superheroes are popular at the moment, it was an ideal theme for the pop-up channel. Superhero HQ was set up to air during the school holidays, which is when children’s television broadcasters have a captive audience and Cartoon Network wanted to make use of its animation library, which includes CN’s original programming, content from Warner Bros. Animation and some acquisitions. In order to localise the channel for an African audience, Turner hired South African comedian Mojak Lehoko who created some superhero related comedy sketches for the channel.

Local Content and Localisation

Julien Borde also said that there will be more local content appearing on Cartoon Network Africa very soon, including a second season of the dance show – Pop Up Party and magic show – WOOALA! Pop Up Party season two will feature 15 super-talented kids from different backgrounds in Cape Town going head to head to express themselves through movement and dance. In WOOALA!, Wian, a 23-year-old South African magician, will use everyday objects to perform illusions and magic tricks that will amaze children and their parents.

Cartoon Network Africa also developed its new Creative Lab initiative, which is an opportunity for potential African animated show creators. The winning shorts are currently being produced and will be shown at DISCOP Johannesburg 2019 in November. After some market research, it was revealed that the African market is very interested in anime as a comic form, Cartoon Network Africa has acknowledged the findings and will premiere a new anime series on Cartoon Network Africa on Saturday 27th April – Bakugan: Battle Planet.

Viewing Ratings, VOD, Content Distribution

Turner’s content is distributed to 56 different countries in Africa, because of local differences, Turner has to make sure its content is suitable for each market it broadcasts to. Turner Africa had a successful end to 2018 with the children’s channel multiplex (Cartoon Network, Boomerang, Boing and Toonami) and TNT reaching new viewing rating highs.

Cartoon Network remains to be the favourite children’s channel in South Africa, dominating the top 15 best performing shows. Cartoon Network’s Ben 10, Apple and Onion and Craig of the Creek are particularly popular in Africa. Boomerang is also growing, its now the second favourite childrens channel in Africa, for kids aged between 4 and 14 years old, it’s also the second most popular channel in French speaking Africa (Boomerang France is received in Francophone Africa). Recently, TNT was the second movie channel within the total African movie channel movie market (source: AGB Nielsen).

In Africa, conventional linear pay-TV is still a popular option for entertainment, however Turner has worked with DStv to provide programming on its Catch Up VOD (Video On-Demand) service and is distributing Boing Africa and Toonami Africa on Cell-C’s live-streaming service – Black. Turner also formed a partnership with South Africa-based streaming service Showmax, the deal included Cartoon Network, Boomerang and Adult Swim programming.

https://themediaonline.co.za/2019/03/from-superheroes-and-american-blockbusters-to-local-partnerships/

Cartoon Network Central Eastern Europe Now Has 100% Czech Dubbing

Cartoon Network Central Eastern Europe Now Has 100% Czech Dubbing

Cartoon Network Central Eastern Europe Now Has 100% Czech Dubbing

According to Czech media news website – parabola.cz, Cartoon Network Central Eastern Europe, the version of Cartoon Network that broadcasts to the Czech Republic and Slovakia now has a 100% Czech audio track. Viewers can now enjoy a full Czech language dubbed service while watching popular Cartoon Network shows such as The Amazing World of Gumball, Adventure Time, The Powerpuff Girls, Ben 10 and Teen Titans Go!. Viewers watching Cartoon Network CEE can also watch programming in English by switching the audio track if they so wish. A partial Czech audio track service launched on 20th September last year.

Cartoon Network is available in the Czech Republic and Slovakia on many pay-tv operators such as UPC,Slovak Telekom (Magio), Digi Slovakia, Skylink in the Czech Republic and Slovakia, freeSAT in the Czech Republic and Slovakia, Swan, Martico, Antik Telekom, Orange, Vares, Digi CZ, T-Mobile CZ, O2 Czech Republic and many more.

Also this Autumn, Cartoon Network will be having a special “open window” offer, the channel will be available to all customers of all pay-TV operators regardless of their subscription package.

https://www.parabola.cz/zpravicky/29815/cartoon-network-jiz-kompletne-v-cestine/

Cartoon Network Now Available In Czech On freeSAT In The Czech Republic

Cartoon Network Now Available In Czech On freeSAT In The Czech Republic

Cartoon Network Now Available In Czech On freeSAT In The Czech Republic

Czech and Slovakian satellite television provider – freeSAT (not to be confused with the UK free-to-air satellite TV service Freesat) has added the new Czech language soundtrack onto Cartoon Network. This latest development builds upon Cartoon Network’s current plans to localise the channel in the Czech market. freeSAT viewers in the Czech Republic and Slovakia can tune into Cartoon Network on channel 105, the channel should automatically be set to the Czech language, if not, please check the settings on the receiver.

https://www.parabola.cz/clanky/6314/freesat-zacal-poskytovat-cartoon-network-v-cestine/