Cartoon Network UK Teams Up With Paramount Pictures To Celebrate The Launch Of The Sherlock Gnomes Movie

artoon Network UK Teams Up With Paramount Pictures To Celebrate The Launch Of The Sherlock Gnomes Movie

Cartoon Network UK Teams Up With Paramount Pictures To Celebrate The Launch Of The Sherlock Gnomes Movie

Cartoon Network UK has partnered up with Paramount Pictures to promote the new animated movie – Sherlock Gnomes. Sherlock Gnomes will be previewed in cinemas this weekend and will be released nationwide on Friday 11th May. To celebrate the launch of Sherlock Gnomes, Cartoon Network UK is inviting kids to get creative and colour in a giant wall featuring the characters from the new movie as well as a giant gnome, plus there will be an opportunity to meet and take photos with the characters in costume and even exclusive giveaways. This is the first time Turner has included events as part of their promotional campaigns. The promotion isn’t just exclusive to the UK, the Sherlock Gnomes pan-European deal with Paramount Pictures also includes ad placements on Turner’s on-air and digital properties in France, Italy, Spain and Germany.

The first Sherlock Gnomes colouring and meet the characters event will be held on Saturday 5th May at the Bluewater Shopping Centre near Dartford, Kent, just outside Southeast London, the second event will be held the next day on Sunday 6th May at the Westfield London Shopping Centre in White City, London.

In addition to the two events this weekend, Cartoon Network has also created a co-branded Dangers of the Garden promotion which will be featured on-air during the run-up to the film’s theatrical release. Alongside the on-air promotion on the channel, there’s a digital promotion for the film on the Cartoon Network website, which features games based on the movie, including memory and spot the difference games as well as paper crafts and colouring activities.

Sherlock Gnomes is an action‐adventure detective chase across London, as Gnomeo and Juliet look to the legendary Sherlock Gnomes to solve a big case. The movie is a sequel to the successful Gnomeo and Juliet movie released in 2011 and is loosely based around the literary character – Sherlock Holmes and book series written by Arthur Conan Doyle. The movie is directed by Academy Award nominee and Annie Award winner John Stevenson, known for directing Dreamworks Animation’s Kung Fu Panda.

For more info about the new movie, check out the new Sherlock Gnomes microsite on the Cartoon Network UK website, accessible via the link below:

http://www.cartoonnetwork.co.uk/sherlockgnomes

From The Turner UK Press Release: Paramount Pictures teams up with Cartoon Network to celebrate the launch of Sherlock Gnomes

Turner’s leading kids’ TV channel Cartoon Network is travelling into the great un-gnome to celebrate the launch of Paramount Pictures’ Sherlock Gnomes, the follow-up to the hit animated film Gnomeo and Juliet. The pan-European deal will include ad placements across all Turner on-air and digital properties throughout the UK, France, Italy, Spain and Germany.

To celebrate the Sherlock Gnomes film launch previewing this weekend and released nationwide from 11th May, Turner is inviting kids to get creative and colour in a giant wall featuring all their favourite characters from the film as well as a giant gnome plus meet and take photos with the costume character stars and walk away with exclusive giveaways. This partnership marks the first time Turner has included events as part of their promotional offering.

Turner has also created a co-branded Dangers of the Garden promotion to be featured on-air in the run up to the film release. Alongside the on-air promotion, there will be a regional digital promotion for the film across the Cartoon Network website, which will feature fun garden gnome-themed games across their hugely popular games section of their site, from memory to paper crafts and spot the difference to colouring in activities.

Zara Peters, sponsorship and promotions director, Turner says: “We’re delighted to be working with Paramount Pictures on this Pan-European campaign to support the launch of the all-new Sherlock Gnomes film. This is the first time Turner has included events as part of their promotional offering, and we’re excited to be working with Paramount Pictures to create bespoke experiences that reach kids in a variety of ways, from TV, to playing garden gnome-themed games on the Cartoon Network website as well as interacting with the stars from the film at our pop-up events.”

Directed by Academy Award® nominee and Annie Award winner John Stevenson (King Fu Panda), Sherlock Gnomes is an action‐adventure detective chase across London, as Gnomeo and Juliet look to the legendary Sherlock Gnomes to solve a big case.

Sherlock Gnomes previews this weekend and is released nationwide May 11.

The Sherlock Gnomes colouring in UK tour dates:

– Saturday 5th May – London Bluewater
– Sunday 6th May – Westfield White City

Visit www.cartoonnetwork.co.uk/sherlockgnomes to find out more about the film and join in on the fun.

Cartoon Network Enterprises Launches Its Most Ambitious Campaign Yet Ready For Licensing Expo 2018

Cartoon Network Enterprises Launches Its Most Ambitious Campaign Yet Ready For Licensing Expo 2018

Cartoon Network Enterprises Launches Its Most Ambitious Trade Campaign Yet Ready For Licensing Expo 2018

Cartoon Network’s merchandising and product licensing division – Cartoon Network Enterprises has been preparing for Licensing Expo 2018 with its most ambitious and creative trade marketing campaign yet. Cartoon Network Enterprises has made posters for three of its most licensed brands – Ben 10, The Powerpuff Girls and Adult Swim’s Rick and Morty. The posters feature merchandise laid out and arranged in the shape of a face belonging to a main character from each of the three shows. CNE’s Ben 10 poster features Four Arms face, the Powerpuff Girls poster has Buttercup’s face and the Rick and Morty poster has merchandise laid out in the shape of Rick’s face. The campaign has been featured on PromaxBDA’s website, an organisation that celebrates high-quality campaigns and branding produced by the entertainment marketing industry.

Ben 10 is Cartoon Network’s top grossing brand worldwide, the series brings in around $5 billion in global retail sales each year and has been a highly popular licensed action toy brand for young boys. The Powerpuff Girls is one of Cartoon Network’s oldest and most successful shows, the animated series is celebrating its 20th anniversary and CNE has been marketing the brand toward girls and young woman with a licensed portfolio of toys, clothing and accessories. Rick and Morty is currently Adult Swim’s flagship animated series and has been a hit worldwide, it’s also Cartoon Network Enterprises’ fastest growing brand.

Cartoon Network Enterprises will be at Licensing Expo 2018, which will be held at the Mandalay Bay Convention Center in Las Vegas between 22nd and 24th May. CNE will be located at booth #D170 at the convention. Other important brands CNE will be promoting at Licensing Expo 2018 include Steven Universe, We Bare Bears and Adventure Time.

https://licensing18.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=12401

http://brief.promaxbda.org/index.php/article/cartoon-network-celebrates-fandom-with-show-merchandise

Cartoon Network Africa Wins Awards At Three Recent Award Events For Marketing And PR

Cartoon Network Africa Wins Awards At Three Recent Award Events For Marketing And PR

Cartoon Network Africa Wins Awards At Three Different Recent Award Events For Marketing And PR

Over the last 12 months, Cartoon Network Africa has had a successful year and has walked away with awards from three different award events in the region. Cartoon Network Africa’s ‘Cartoon Network Introduces Africa’s Very Own Powerpuff Girl’ campaign has won African SABRE (Superior Achievement in Branding, Reputation & Engagement) Gold Award in the Media, Arts and Entertainment category, as well as a runner-up Certificate of Excellence in the “Marketing to Consumers (Existing Product)” category.

Cartoon Network Africa’s Powerpuff Girls art event – “The Powerpuff Girls Art Factory” also won a SABRE Certificate of Excellence in the Southern Africa Public Relations category. The channel’s anti-bullying campaign – CN Buddy Network has won two African SABRE Certificates of Excellence, one in the “Arts and Excellence” category and another in the “Cause-Related Marketing” category, this year’s campaign was fronted by Paralympian medalist, Ntando Mahlangu.

https://www.holmesreport.com/events-awards/sabre-awards/sabre-awards-africa

Cartoon Network Africa also won a Bronze PRISM Award at the 2018 PRISM Awards for CN Buddy Network in the “Corporate Social Responsibility” category. At the annual POPAI Awards, Turner won a POPAI Gold Award in the “Informal/Traditional Market Execution” category for its public event at the 2017 DStv Delicious International Food & Music Festival.

http://www.bizcommunity.com/Article/196/692/176162.html

In Africa, Burson-Marsteller is Cartoon Network’s PR consultant agency.

Commenting on Cartoon Network’s recent wins in Africa for its marketing and public relations campaigns, Adrien Fallu, marketing, communication and digital director for Turner France and Africa said:

“We are so pleased with the results achieved with all our local partners. Cartoon Network enjoys a strong following on the continent, and we continually strive to create a viewing experience that resonates with our African audience. Our localisation strategy that identifies the cultural differences of our African markets, and which we have implemented for the three years, has undoubtedly contributed to the winning of all these amazing awards.”

https://www.mediaupdate.co.za/media/143829/cartoon-network-celebrates-a-string-of-awards-at-three-separate-events