The Powerpuff Girls Fly Around In The Sky In Dubai

The Powerpuff Girls Fly Around In The Sky In Dubai

The Powerpuff Girls Fly Around In The Sky In Dubai

To promote the return of The Powerpuff Girls to Cartoon Network, Cartoon Network Arabic sent out drone-mounted models of Blossom, Bubbles and Buttercup into the sky in Dubai, United Arab Emirates. To the surprise of tourists and residents, The Powerpuff Girls went on a city tour flying past famous locations such as the Burj Al Arab hotel, Jumeirah Beach Residences, Kite Beach and world’s tallest building, the Burj Khalifa. The Powerpuff Girls is among Cartoon Network’s most successful animated shows; since its introduction as a full series in 1998, the show has won two Emmys and even had a theatrical release.

This August, the IMG World of Adventures indoor theme park will open in Dubai, the theme park will feature a Cartoon Network Zone including a Powerpuff Girls themed ride.

http://www.timeoutdubai.com/aroundtown/news/71337-powerpuff-girls-fly-over-dubai-video

http://www.licensing.biz/news/read/the-powerpuff-girls-celebrates-cartoon-network-return-with-dubai-skyline-tour/043963

Boomerang UK Wabbit Squirilla Marketing Campaign

Boomerang UK Wabbit Squirilla Marketing Campaign

Boomerang UK Wabbit Squirilla Marketing Campaign: Kids TV Channel Goes Nuts

Boomerang UK have been promoting their latest new show, Wabbit: A Looney Tunes Production by carrying out a “squirilla” (a play on words on guerrilla and squirrel) marketing campaign by unleashing squirrels wearing capes featuring the Boomerang logo into parks around London. The squirrels is a reference to Bugs Bunny’s new sidekick ‘Squeaks the Squirrel’ as seen in the new show. The campaign organised by Turner Broadcasting will be visiting other parks and playgrounds across the country and will be speaking to 4-7 year olds and their parents in the squirrel’s natural environment.

Charlotte Chisnall, Director of Communications, UK & EMEA at Turner Broadcasting made a statement about the nutty marketing idea:

“We are always looking for innovative ways to market our television offering to young audiences and their families. And unusual guerrilla or in this case ‘squirilla’ advertising really engages with our target market. This time we have been inspired by the looney antics of Bugs and his best friend Squeaks to come up with something a little bit nutty. The squirrel provides a non-traditional platform as well as a much loved woodland creature and it can deliver messaging hand in hand with traditional campaign models”.

Turner UK have also announced that they will be executing similar PR marketing campaigns in 2016. Wabbit premiered on Boomerang UK and Ireland on Monday 2nd November and airs every weekday at 5.30pm.

A video about the marketing campaign:

http://www.boredpanda.com/whats-up-doc-a-squirilla-marketing-campaign/