Today (14/04/2015), it was announced that Turner Broadcasting System Latin America has renewed a deal with Mattel to air content based on their toy properties. Over 800 minutes of new content has been acquired including webisodes and movies which began airing on Cartoon Network Latin America, Boomerang Latin America, Cartoon Network Brazil and Boomerang Brazil in March 2015.
Three new CGI animated 75-minute Barbie movies: Barbie in Princess Power, Barbie in Rock N Royals and Barbie and her Sisters in The Great Puppy Adventure have been acquired. The deal with Mattel also includes two new CGI Monster High movies: Monster High: Haunted and Boo York, Boo York and two CGI specials of Hot Wheels: Team Hot Wheels: Skill to Thrill and Team Hot Wheels: Build the Epic Race. Also included in the broadcast rights is three 44-minute CGI Max Steel movies: The Wrath of Makino, The Dawn of Morphos and Maximum Morphos.
Claudia Scott-Hansen, group director for broadcast at Mattel made this statement regarding the renewed broadcasting rights deal.
“The kids entertainment industry in Latin America is rapidly growing, and Cartoon Network and Boomerang are premiere kids’ destinations at the helm of this expansion. Recognizing the continued appetite for Mattel’s programming in Latin America, we are not only pleased to offer our content to young fans, but also to continue this working with a dynamic partner who truly understands the children’s space.”
Pablo Zuccarino, Vice President and channel manager at Cartoon Network, Boomerang and Tooncast Latin America also made this statement regarding the renewed deal.
“We are honored to continue our partnership with Mattel to offer their renowned children’s properties in Latin America. We feel the high-quality programming they produce for boys and girls nicely matches the kind of fresh and fun entertainment experience that viewers can expect form Cartoon Network and Boomerang.”