Cartoon Network At The Children’s Media Conference 2017
Today (04/07/2017) was the first day of the 2017 Children’s Media Conference in Sheffield, South Yorkshire, England, UK, an annual conference where the British children’s media industry congregate, all forms of media can include film, TV, radio, interactive media, games, licensing, toys and book and magazine publishing are represented at the conference. This year’s conference is being held between Tuesday 4th July and Thursday 6th July. The conference is an opportunity for creatives and business leaders to discuss the current state of the industry, promote their content, introduce new shows and products and to exchange new ideas. As with previous years, Turner UK is at the conference again and are sponsoring the event using their Cartoon Network and Boomerang television channel brands. This year, all (with exception of one) sessions featuring representatives from Turner (UK and the greater EMEA area) will run tomorrow (Wednesday 5th July).
Turner’s main event at Children’s Media Conference 2017 is the “Meet the Commissioners: Channels” event, this is when content commissioners from three of the main children’s television channel broadcasters in the United Kingdom this includes, Turner (Cartoon Network, Boomerang and Cartoonito), Viacom (Nickelodeon, Nicktoons, Nick Jr and Nick Jr Too) and Disney (Disney Channel, Disney Junior and Disney XD) will discuss their past success stories and talk about what’s in the content pipeline (in Cartoon Network’s case – new cartoons) all in one single session. Joining along this year is 21st Century Fox, who owns and operates the Baby TV channel. During this event, Turner will be represented by Cecilia Persson (Vice President, Programming & Content Strategy Kids EMEA, Acquisitions and Co-Production International, Kids) and Zia Bales (Senior Acquisitions Manager Kids’ Channels EMEA). The “Meet the Commissioners: Channels” event will be on Wednesday 5th July, between 11am and 12.30pm.
Zia Bales and Helen Charalambous (Programming Manager Kids’ Channels UK) will be taking part in the “Speed Meetings – Commissioners: Channels” session after the “Meet the Commissioners: Channels” event on Wednesday 5th July 2017 running from 12.45pm to 1.45pm.
Marc Goodchild (Head of Digital Strategy & Product EMEA) will be at two sessions on Wednesday 5th July – “Can We Fix It?” (11am to 12.15pm) which is about ideas on how to make the internet a more child friendly place and “The Ethics of VR – Inside a Child’s Virtual World” (12.45pm to 1.45pm), which talks about the use of virtual reality technology as a form of entertainment for children and whether its suitable and ethical, an example of an VR app from Cartoon Network is the Adventure Time – I See Ooo mobile game.
Johanne Broadfield (VP, Cartoon Network Enterprises EMEA) will be at two sessions and will be representing the product licensing side of Cartoon Network’s business, she will be attending the “Is your IP Ready for Licensing?” session, which talks about the use of intellectual property and how to use product licensing such as toys and clothing as an extra revenue stream. “Is your IP Ready for Licensing?” session will take place on Wednesday 5th July between 3.30pm and 4.30pm. Later at 5pm to 6pm there will be a “Speed Meetings – Commissioners: VOD and Licensing” session with Johanne Broadfield attending.
Ranja Mohyieldin (Senior Research Manager, Data & Consumer Insights EMEA) will be at the “Deciphering the Data Puzzle” session on Wednesday 5th July from 5.10pm to 6pm, the purpose of this session to find out how children media companies can use data to better understand their audiences.
Finally, on Thursday 6th July is the “Engineering Change” session with Lesley Bailey (VP, Channel Marketing & Brand Management, Kids EMEA) at 2.10pm to 3.10pm, this is session is about STEM (Science, Technology, Engineering and Mathematics) and how it can be incorporated into TV shows (The Powerpuff Girls is used as an example) to encourage more girls to consider a career in these subjects.