Cartoon Network USA Continues And Expands Stop Bullying: Speak Up Initiative

Cartoon Network USA Continues And Expands Stop Bullying: Speak Up Initiative

Cartoon Network USA Continues And Expands Stop Bullying: Speak Up Initiative

Today (27th February) Cartoon Network USA has announced they will expand the network’s Stop Bullying: Speak Up (SBSU) initiative, with a special focus on promoting kindness, caring and empathy among young people. The expanded campaign will include PSAs (Public Service Announcements) and short-form Content, an animated Kids Speak campaign with the youth writing non-profit organisation – 826 National, more Parent-Targeted Content and an updated Stop Bullying: Speak Up microsite.

For PSAs and short-form content, Cartoon Network will be partnering up with the Committee for Children, the global leader of social-emotional learning, to create new PSAs and short-form content. Cartoon Network will be continuing their work with 826 National, an internationally recognized youth writing organization for a new campaign called “Kids Speak”, Cartoon Network will animate stories written by kids and share them on Cartoon Network’s media platforms. Cartoon Network previously worked with 826 National on the Inclusion Storytelling Project which has helped kids share their own stories about kindness and empathy.

Turner will now be using Cartoon Network’s sister brands to expand the anti-bullying initiative to reach parents about ways children said they need adult support to help them be kinder. Cartoon Network USA will also be setting up a new Stop Bullying: Speak Up website microsite which will provide free and easy to use resources that will help kids speak up against bullying and develop better caring and empathy skills.

News about Cartoon Network’s continuation and expansion of the Stop Bullying: Speak Up Initiative followed the results of a national survey that was conducted with a focus on bullying, kindness and empathy. The survey was commissioned by Cartoon Network, designed by VJR Consulting and was developed in consultation with the Making Caring Common project (MCC) at the Harvard Graduate School of Education.

Summary of some of the findings in the survey:

– Children who say they prioritize “caring about others” are far less likely to bully and more likely to help other kids that are being bullied.

– More than half (58%) of kids who have seen someone getting picked on or being left out say one of the reasons they sometimes don’t help is they don’t know what to do or say. Many are also worried that they’ll make things worse (46%). More than a third (37%) say they sometimes don’t help because they are afraid other kids will make fun of them, and 22% say they sometimes hold back because they don’t have anything in common with the kid who is getting left out or picked on.

– More than three out of four children (77%) place a higher priority on personal happiness, getting good grades, or having good friends than on caring about others (23%).

– 77% of 9-to-11-year-olds say they have witnessed bullying (50% once or twice, 27% many times).

– 64% say they have tried to help someone being bullied (47% once or twice, 17% many times).

– 62% say they have been bullied (48% once or twice; 14% many times).

– 96% of kids say the adults in their family set a good example for how to treat others with kindness, 93% say the adults in their school do, 46% say the adults in our government do.

– When asked to pick which is “most” important to them, fewer than one in four (23%) choose caring about others, while a total of 77% select some other priority such as being happy (35%), getting good grades (23%), or having good friends (17%).

– When asked which is most important to their parents, only 14% said “caring about others” compared to 27% who said “good grades” and 56% who said “being happy”.

– 77% said it would help kids their age be kinder if there was someone who could give kids ideas about what to do or say in tough situations and 66% said it would help if they could spend more time with kids who are different from them.

From The Turner USA Press Release: New National Survey: Elementary school students weigh in on how to reduce bullying and increase kindness; Nearly two thirds of 9- to 11-year-olds have experienced bullying; Most said it would help if they could spend more time with kids who are different than them; Cartoon Network supports kids with tools to “stop bullying before it starts” by focusing on kindness, caring and empathy

Nearly two-thirds (62%) of 9- to 11-year olds say they have been bullied at least “once or twice” and children who say they prioritize “caring about others” are far less likely to bully and more likely to reach out to other kids in kindness, according to a major national survey commissioned by Cartoon Network. The survey was designed by VJR Consulting in consultation with the Making Caring Common project (MCC) at the Harvard Graduate School of Education. According to the survey, a vast majority (70%) say it would help kids their age be kinder if adults in charge of our country set a better example of how to treat others.

More than half (58%) of kids who have seen someone getting picked on or being left out say one of the reasons they sometimes don’t help is they don’t know what to do or say. Many are also worried that they’ll make things worse (46%). More than a third (37%) say they sometimes don’t help because they are afraid other kids will make fun of them, and 22% say they sometimes hold back because they don’t have anything in common with the kid who is getting left out or picked on.

“Our main mission at Cartoon Network is to provide fun and entertainment, but we also have a long-standing commitment to use our platform responsibly,” said Christina Miller, President of Cartoon Network. “Now more than ever we need to step up and support kids learning how to be kind, caring, and empathetic, so we can stop bullying before it starts.”

While the government measures the prevalence of bullying behaviors among middle and high school students, prevalence data among elementary school students is rare. The nationally-representative survey of more than 1,000 9-, 10-, and 11-year-olds also found that the values kids are taught really matter. More than three out of four children (77%) place a higher priority on personal happiness, getting good grades, or having good friends than on caring about others (23%). But children who say that caring about others is “very important” are twice as likely as other kids to say they have gone out of their way “many times” to do something kind for another kid, such as someone who was new to their school, having a problem, or being picked on or left out (53% vs. 27%); and they are half as likely to say they have ever bullied another kid (16% vs. 34%).

“The results of this important survey powerfully convey both that bullying is a pervasive problem at young ages and that children want guidance about how to deal with it,” said Making Caring Common’s Faculty Director Rick Weissbourd. “As educators and parents, it’s vital for us to give children tools for preventing and challenging this tough, damaging problem.”

Other survey findings include:

– 77% of 9- to 11-year-olds say they have witnessed bullying (50% once or twice, 27% many times)

– 64% say they have tried to help someone being bullied (47% once or twice, 17% many times)

– 62% say they have been bullied (48% once or twice; 14% many times)

– 96% of kids say the adults in their family set a good example for how to treat others with kindness, 93% say the adults in their school do, 46% say the adults in our government do

– When asked to pick which is “most” important to them, fewer than one in four (23%) choose caring about others, while a total of 77% select some other priority such as being happy (35%), getting good grades (23%), or having good friends (17%)

– When asked which is most important to their parents, only 14% said “caring about others” compared to 27% who said “good grades” and 56% who said “being happy”

– 77% said it would help kids their age be kinder if there was someone who could give kids ideas about what to do or say in tough situations and 66% said it would help if they could spend more time with kids who are different from them

Cartoon Network executives today also announced they will expand the network’s Stop Bullying: Speak Up (SBSU) initiative, with a special focus on promoting kindness, caring and empathy among young people. Expanded elements will include:

PSAs and Short-form Content: In partnership with Committee for Children, the global leader of social-emotional learning curricula, Cartoon Network will create new PSAs and other short form content that translate the research findings into actionable steps for kids and parents to create more inclusive communities.

Kids Speak: To keep kids’ voices front and center in the national conversation about inclusion, the Network will partner with 826 National, an internationally recognized youth writing organization, to animate stories written by kids on this topic, and share them across Cartoon Network media platforms. This will build upon the Inclusion Storytelling Project, a recent collaboration between Cartoon Network and 826 that provided the tools and encouragement for kids to share their own stories about kindness and empathy.

Parent-Targeted Content & Reach: The expanded program will leverage the power of Turner’s brands to reach parents about ways kids said they need adult support to help them be kinder to one another.

Stop Bullying: Speak Up Website: A new microsite will provide free, easy to use resources from partners to help kids speak up against bullying and develop greater caring and empathy skills.

Survey Methodology: The survey was conducted in September 2017 among a nationally representative sample of 1,054 9- to 11-year-olds. It was designed and analyzed by Vicky Rideout, M.A., of VJR Consulting and fielded in English and Spanish by the GfK Group, using their probability-based online KnowledgePanel©. Prior to fielding, focus groups were held under the direction of R. Bradley Snyder, M.P.A., Ed. M., to test survey comprehension among the youngest respondents. The research was conducted in consultation with the Making Caring Common Project of the Harvard Graduate School of Education.

About Stop Bullying: Speak Up

Established by Cartoon Network in 2010, Stop Bullying: Speak Up is an award-winning pro-social initiative that addresses bullying among kids. Cartoon Network leverages its shows, characters and media platform to empower its audience to speak up safely and effectively in the face of bullying, while helping kids develop greater kindness, caring and empathy that stops bullying before it starts.

About Harvard Making Caring Common project

Making Caring Common (MCC), a project of the Harvard Graduate School of Education, helps educators, parents, and communities raise children who are caring, responsible to their communities, and committed to justice. www.makingcaringcommon.org

https://www.turner.com/pressroom/cartoon-network-supports-kids-tools-stop-bullying-it-starts-focusing-kindness-caring-and

Cartoon Network UK The Lego Ninjago Movie Competition

Cartoon Network UK The Lego Ninjago Movie Competition

Cartoon Network UK The Lego Ninjago Movie Competition

Cartoon Network UK is currently running a competition to promote Lego’s and Warner Bros.’s latest animated movie – The Lego Ninjago Movie. Ten winners will receive a Ninjago goodie bag containing: Character Eye Masks (combination of characters), Ninjago Lloyd Beach Towel, Multi-Colored Ninjago Notebooks, Ninjago Kids Cap, Ninjago Sticker Sheet, Ninjago Nya Water Bottle and a Ninjago Card Game. To enter the competition, visit http://www.cartoonnetwork.co.uk/promotion/win-ninjagomovie and answer this question:

What is the name of the city that the LEGO® Ninjas riders are trying to protect?

A) London
B) New York
C) Ninjago City

Competition ends 22nd October 2017, open to UK and Ireland residents, children under 16 must ask permission from a parent or guardian. Terms and Conditions can be read via the link on the competition form.

http://www.cartoonnetwork.co.uk/promotion/win-ninjagomovie

Also on the Cartoon Network UK website are downloadable masks of all the ninjas from the movie: Cole, Jay, Kai, Lloyd, Nya and Zane, also Master Wu and Lord Garmadon.

There’s also a bunch of new Lego Ninjago movie minigames too, including: Spinjitzu Slash, Nya Vs. The Shark Army, Flight Of The Ninja, Target Practice, Kai-Chi and Whack-a-Shark.

The Lego Ninjago Movie will be released in cinemas across the UK next Friday (13th October), with advanced screenings this weekend (Saturday 7th and Sunday 8th October).

http://www.cartoonnetwork.co.uk/promotion/the-lego-ninjago-movie-games

Cartoon Network Africa Local Talent To Produce Imagination Studios Shorts

Cartoon Network Africa Local Talent To Produce Imagination Studios Shorts

Cartoon Network Africa Local Talent To Produce Imagination Studios Shorts

Cartoon Network Africa is partnering with some of Africa’s best talent in animation, copy writing, post-production and audio production to produce one-minute shorts based on the winning creations from this year’s Cartoon Network Africa Imagination Studios competition. The purpose of the Imagination Studios initiative is to inspire and motivate children to explore their creative side and let their imagination run wild. Throughout the campaign, children accessed the Cartoon Network Imagination Studios microsite on the Cartoon Network Africa website to find out how their favourite cartoons are made.

The microsite also features activities and videos of Cartoon Network’s top talent offering creative knowledge and advice, from using this knowledge and their creative talent, children also took part in the Imagination Studios competition. The four first place competition winners (one winner per category) will get to see their characters and storyboards in the form of a specially produced animated short. The animated shorts will air on Cartoon Network Africa in October.

Cartoon Network will be working with African animation company – MyChild TV, the company will act as the executive producer and coordinator for the animated shorts project. Cape Town based Punch Money Studios will be writing the scripts for the animated shorts, the company also won the Turner Kids Animation Pitching competition (in partnership with industry body – Animation South Africa) at the DISCOP Johannesburg media convention in 2016, for their Cloud Life project. Mindseye Creative, a 2D animation studio based in South Africa will be producing the animation and Audio Militia will be contributing audio effects and music to the project. Local comedians and voice over artists, including Nina Hastie, Trevor Gumbi, Richelieu Beaunoir and Alex Radnitz will be voicing the characters in the new animated shorts.

In a statement, a spokesperson from Turner Africa said:

“We here at Cartoon Network are so excited about Imagination Studios, so much so that we decided to take it a step further this year, by involving some amazingly talented, locally selected, third-party professionals. This local alliance will simply take what we have already previously perfected, and rejuvenate it by injecting a unique, authentic, African flair which will not only be engaging, but relatable to our audience too. We have been extremely impressed by the amazing creative energy present within each of the partners and this energy, together with the imaginative entries received in this year’s Imagination Studios competition, has reinforced our investment into localising content and our promise to further mentor the African animation industry.”

In regards of the Cartoon Network Imagination Studios shorts, Nick Wilson from Animation South Africa also added:

“It is really cool to see that international brands such as Cartoon Network are starting to fully localise their content in order to speak to, and engage with, their audience on a deeper, richer level. We are so honoured and excited to have been selected to work on this project, presenting us with many areas of potential and growth for the African animation industry, ensuring that our creative voices as Africans continue to be heard.”

http://imaginationstudios.cartoonnetworkhq.com/

http://www.screenafrica.com/page/news/television/1663277-Cartoon-Network-goes-100-local-with-animation-competition