Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

On Monday (4th March), Cartoon Network Asia Pacific has announced that it will continue its ongoing We Bare Bears regional marketing campaign during 2019. We Bare Bears is one of the most popular Cartoon Network shows in the Asia Pacific region, its success has led to several merchandise licensing deals and special events. Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Ice Bear and Panda in their ongoing attempt to fit into human society, they always get into mishaps but they make new friends along the way.

Throughout 2019, Cartoon Network Asia Pacific will be pushing its biggest ever promotional effort for We Bare Bears, which will include mall events, social media influencer tie-ups, competitions and character meet and greets with Grizzly, Panda and Ice Bear. CN has also started its We Bare Bears Southeast Asia tour called “We’ll Be There”, the name of the tour comes from the name of the show’s opening theme, performed by British singer/songwriter, Estelle. Fans can also vote for which country in Southeast Asia they want the bears to visit, the first stop on the tour will be in Singapore at Tampines 1 and Century Square on 20th to 26th March.

We Bare Bears merchandise has been selling fast in Asia, retailers that sell We Bare Bears merchandise include Miniso (Asia and Worldwide), SPAO (South Korea and Malaysia) and Penshoppe in the Philippines. There was even a pop-up café in South Korea. In terms of online content, there’s new We Bare Bears emoticons and stickers and there’s a brand new Facebook community page for We Bare Bears for fans who live in Asia.

CN Asia’s We Bare Bears community page:

https://www.facebook.com/groups/415745118939868/

Cartoon Network Australia has also kicked off its own version of the “We’ll Be There” tour called “We Bare Bears on Tour”. On Valentine’s Day (14th February), the bears visited the Sydney Opera House, Pitt Street Mall and China Town, a total of 1,000 plush bear toys were given away to the public. The Australian tour will continue throughout the year, with the bears visiting different locations. In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in the Asia Pacific region.

The bears have been spotted everywhere in Singapore, with partnerships with Frasers Malls during Christmas and also at the Sentosa MegaFun event. The bears were a prominent feature at the Cartoon Network Animate Your Life event at Gardens By The Bay last year. Daniel Chong’s parents originally came from Singapore and a Merlion – the national symbol of Singapore also appeared in the We Bare Bears episode – “Lil Squid”.

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. The partnership also includes photo opportunities, character appearances and giveaways.

The We Bare Bears: Match3 Repairs mobile game has seen almost 7 million global downloads, with popularity spikes in Japan, Taiwan and South Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on Google Play.

Other We Bare Bears related marketing in the Asia-Pacific region:

– We Bare Bears apparel and accessories

– Partnership with ride hailing platform Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– We Bare Bears EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

From The Turner Asia-Pacific Press Release: Cartoon Network Goes Big On Bears & Fan Engagement

It’s time to hug it out. Throughout 2019, Cartoon Network is on a mission to get fans of its hit original comedy We Bare Bears feeling the love in a multi-layered, regional campaign.

As part of the show’s biggest ever promotion drive there will be mall activations, social media influencer tie-ups, competitions and plenty of free hugs from character mascots of Grizzly, Panda and Ice Bear. Fans can vote for which country in Southeast Asia they want the bears to visit through the “We’ll Be There” microsite. The campaign’s name comes from the show’s opening theme song, performed by UK artist, Estelle.

“At Cartoon Network, we believe in surrounding our fans with content and real-life experiences. In this case, they can be wrapped in a great big bear hug!” said Phil Nelson, Managing Director of Turner in North and Southeast Asia Pacific. “The engaging show has really excited our partners, and we’re working on some great projects, on and off-screen, to build this franchise into something even bigger.”

In recent months, all around Asia, bear merchandise has been flying off the shelves. From Miniso globally, to SPAO stores in Korea and Malaysia, to Penshoppe in the Philippines – even a pop-up café in Korea. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in Asia can also join the new Facebook community page to receive updates all year round.

In Australia, Cartoon Network has also just kicked off its own version of the campaign “We Bare Bears on Tour”. On Valentine’s Day, the bears visited the Opera House, Pitt Street Mall and China Town, where they handed out over 1,000 plush bears – and about the same amount of free hugs.

To see just how far the love spread, check out the video and pictures. The tour will continue throughout the year with the bears popping up at different locations in Australia.

In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in Asia Pacific.

Here are some of the highlights:

Singapore stacks up

The bears have been spotted everywhere in the Lion City. Partnerships with Fraser’s malls over Christmas and at the Sentosa MegaFun event took the franchise to the next level. They also took pride of place at last year’s Cartoon Network Animate Your Life event in Garden’s by the Bay. The show’s creator, Daniel Chong, has Singaporean roots and a Merlion – the country’s national icon – even featured in a recent episode. Local influencers and students have also created videos to support the “We’ll Be There” campaign.

Home Run with Doosan Bears in Korea

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. Marketing activities comprised photo opportunities, character appearances and giveaways. Through these events, sales of We Bare Bears-licensed consumer products skyrocketed.

Swiped Right? Congrats, it’s a Match3!

The success of the Korea-developed We Bare Bears: Match3 Repairs game has seen almost 7 million global downloads, with notable spikes in Japan, Taiwan and Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on the Google Play.

Best of the Rest:

– Bears are everywhere right now! Consumer products are available across multiple categories – from apparel to accessories – across all of Asia Pacific.

– Partnerships with Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– Travel with the Bears! EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand all have featured Bears branding.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

https://www.turner.com/pressroom/cartoon-network-goes-big-bears-%C2%A0fan-engagement

Pan-Asian Discount Retailer Miniso Continue Their Partnership With Cartoon Network For A Range Of Adventure Time Products

Pan-Asian Discount Retailer Miniso Continue Their Partnership With Cartoon Network For A Range Of Adventure Time Products

Pan-Asian Discount Retailer Miniso Continue Their Partnership With Cartoon Network For A Range Of Adventure Time Products

Cartoon Network Enterprises are continuing their partnership with pan-Asian discount retailer – Miniso to launch a huge 264-item Adventure Time product range in its stores across 62 international territories. Miniso will be stocking plush toys, stationary, gifts and accessories featuring the characters of Adventure Time including Jake, Finn, BMO and Lumpy Space Princess. The new Adventure Time product range will be sold alongside Miniso’s existing range of We Bare Bears branded products.

Miniso has recently expanded in other parts of the world including Australia, the United States, Canada, Mexico, Brazil, Chile, Panama, Nigeria and South Africa. The retailer has also made a recent expansion into Europe. All of Miniso’s international stores will be stocking the new Adventure Time merchandise.

Vikram Sharma, the vice president of Cartoon Network Enterprises Asia Pacific made this statement regarding the new Adventure Time products and their continuing partnership with Miniso:

“The scale of this range demonstrates the popularity and enduring qualities of the Adventure Time franchise globally. Miniso has been a great partner for us and when they wanted a brand that could provide young fans with an instantly-recognisable and fun association, Adventure Time was the obvious, mathematical choice.”

https://www.regularcapital.com/2018/11/cartoon-network-australia-continues-partnership-with-miniso-for-we-bare-bears-christmas-merchandise/

https://www.licensing.biz/retail/cartoon-network-launches-epic-adventure-time-collab-with-miniso

https://www.licenseglobal.com/television/adventure-time-clocks-miniso-deal

Cartoon Network Australia Continues Partnership With Miniso For We Bare Bears Christmas Merchandise

Cartoon Network Australia Continues Partnership With Miniso For We Bare Bears Christmas Merchandise

Cartoon Network Australia Continues Partnership With Miniso For We Bare Bears Christmas Merchandise

Cartoon Network Australia has expanded its continuing partnership with multinational household and consumer goods retailer – Miniso for more We Bare Bears themed products including a Christmas edition of plush toys of Grizz, Panda and Ice Bear and also a 2019 calendar for the new year which will be sold in Miniso’s stores across Australia and New Zealand. The new additions will be sold alongside Miniso’s existing We Bare Bears product range which includes toys, homewares, cosmetics, stationery and accessories. The product range was introduced in January this year. Sales in Australia have been more than 100,000 products to date and the We Bare Bears product range has been one of Miniso’s most successful collaborations.

By the end of 2018, Miniso will have 31 stores in Australia and New Zealand, including a new store at Box Hill Shopping Centre in Victoria, where it will host a We Bare Bears event on Monday 10th December. The new products will debut on 10th November at the Miniso outlet at Hurstville Westfield Shopping Centre, New South Wales.

We Bare Bears is one of Cartoon Network’s most popular IP’s in the Asia-Pacific region, dedicated YouTube channels have recently launched in Thai and Hindi languages, and other events have either happened or are ongoing this year in Thailand, China, Singapore, Philippines and Hong Kong. Also a We Bare Bears-themed café has recently opened in Tokyo, Japan. In terms of mobile games, We Bare Bears Match3 Repairs puzzle game app has had 6 million global downloads to date.

From The Turner Asia-Pacific Press Release: Cartoon Network’s “We Bare Bears” Celebrates Christmas With Miniso

As part of an ongoing global rollout of licensed We Bare Bears products, Cartoon Network’s partnership with retailer Miniso in Australia and New Zealand has expanded – just in time for the year-end festive season.

New products for the festive season include a new range of Christmas-themed plush toys and a 2019 calendar. They join a range of other We Bare Bears product that was launched in January 2018 and includes toys, homewares, cosmetics, stationery and accessories. Australian sales have been more than 100,000 products to date and has been one of Miniso’s most successful collaborations.

Vikram Sharma, VP of Cartoon Network Enterprises in Asia Pacific, said: “We’ve seen the We Bare Bears franchise go from strength to strength in our region, leaving an impressive bear-shaped pawprint on the licensing industry. The show has such energy, innocent humour and universal charm, and its mass appeal goes all the way from children to young adults. As one of the world’s most ambitious retailers, Miniso is the ideal partner to showcase the series’ three bear brothers – Grizzly, Panda and Ice Bear – as they’ve never been seen before.”

By the end of 2018, Miniso will have 31 stores in Australia and New Zealand, including a new outlet at Box Hill Shopping Centre in Victoria, where it will host a We Bare Bears event on December 10. The product range will debut on November 10 at the Miniso outlet at Hurstville Westfield Shopping Centre, New South Wales.

Ben Yip, CEO of Miniso Australia, added: “We are delighted to partner with Cartoon Network on the lovable We Bare Bears franchise. The range has been an overwhelming success for us and we are excited to bring even more We Bare Bears products to the fans in Australia and New Zealand.”

The bears have been particularly busy of late. A We Bare Bears-themed café has just opened in Tokyo, Japan. Dedicated YouTube channels have recently launched in Thai and Hindi, and other large-scale events have either happened or are ongoing this year in Thailand, China, Singapore, Philippines and Hong Kong. We Bare Bears Match3 Repairs puzzle game app has had 6 million global downloads to date.

About We Bare Bears

Cartoon Network’s We Bare Bears is an animated series about three bear brothers and their funny attempts at assimilating into human society. Grizz, Panda and Ice Bear are just three outsiders trying to find their way. Whatever the situation, it’s obvious that being a bear in the civilized, modern world isn’t easy.

About Cartoon Network Enterprises Asia-Pacific

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programmes across its franchises including The Powerpuff Girls, Ben 10, Adventure Time, We Bare Bears, The Amazing World of Gumball and Rick and Morty, as well as other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games and publishing.

Turner also owns Tuzki, the digital IP for a new generation. And in South Asia, Turner represents the Warner Bros. Consumer Products business, managing world-famous IP such as Batman, Superman, Tom and Jerry, and Looney Tunes.

The CNE team works closely with Turner’s location-based entertainment team, which oversees licensed projects in Asia such as the Cartoon Network entertainment parks in Thailand and Bali, the cruise liner Cartoon Network Wave, and Amaazia theme park in India. Turner is a WarnerMedia company.

https://www.regularcapital.com/wp-content/uploads/2018/11/WeBareBearsMinisoChristmasPartnershipinAustraliaAndNewZealand.docx

https://www.cartoonnetwork.com.au/show/we-bare-bears