Turner Italy’s 2018 Successful Viewing Ratings Results

Turner Italy's 2018 Successful Viewing Rating Results

Turner Italy’s 2018 Successful Viewing Ratings Results

Turner Italy has ended year 2018 with successful results for its kids channels.

In the Italian market, Turner has four children’s channels, two that are free-to-air on digital terrestrial and co-owned by RTI Mediaset – Boing and Cartoonito and two are pay-TV channels fully owned by Turner and available on the Sky Italia satellite service – Cartoon Network and Boomerang.

Boing is the market leader in Italy and had a 11.6% share in the 4-14 age demographic during 2018.

In 2018, Cartoonito was first among commercial childrens’ channels that target the 4-7 year demographic with a share of over 9%.

Cartoon Network maintained its leadership status among kids pay-TV channels with a 0.90% viewing share.

In August 2018, Turner Italy launched an mobile app for Boing. The app now available to download for Android and iOS devices saw 1.7 million downloads in the first four months after launch. The Boing app features full episodes, a livestream of the Boing channel, games and other exclusive content.


Boing Spain Launches Mobile App Includes Channel Livestream And On-Demand Content

Boing Spain Launches Mobile App Includes Channel Live Stream And On-Demand Content

Boing Spain Launches Mobile App Includes Channel Live Stream And On-Demand Content

Turner’s and Mediaset España’s free-to-air children’s channel – Boing have launched their very own mobile app. On the app, users can access a livestream of the Boing television channel, which is available anytime and anywhere for free (as long as there’s a good mobile signal or WiFi). There’s also a library of video on-demand content including shows from Cartoon Network Studios, Warner Bros. Animation and other acquired programming such as Doraemon.

The app offers a safe environment for kids and no registration is needed. Cartoon Network shows on the app include The Amazing World of Gumball, Craig of the Creek, We Bare Bears, Ben 10, The Powerpuff Girls, Apple and Onion, Regular Show and Teen Titans Go!. There’s also a collection of free games to enjoy too. For most on-demand content, there’s also an English audio option.

Boing Italy also launched a similar app in August, the app had a successful launch with one million downloads within a few weeks.


Boing App Download Links

Google Play (Android): https://play.google.com/store/apps/details?id=com.turner.boing

iTunes App Store (iOS): https://itunes.apple.com/es/app/boing-app/id1435610145?ls=1&mt=8


Cartoon Network EMEA’s Gumball VIP App To Rollout Internationally

Cartoon Network EMEA's Gumball VIP App To Rollout Internationally

Cartoon Network EMEA’s Gumball VIP App To Rollout Internationally

Cartoon Network EMEA’s (Europe, Middle East Africa) The Amazing World of Gumball episode audio detection and quiz app – Gumball VIP is now having an international rollout after a successful trial on Cartoon Network UK during October half-term last year. The Gumball VIP mobile app (developed for Android and iOS) will now rollout to 10 different markets all over the world over the next six months including Italy (Cartoon Network Italy), The Philippines and Singapore (Cartoon Network Southeast Asia) by the end of 2018, followed by Australia and New Zealand (Cartoon Network Australia), Poland (Cartoon Network Poland), Romania (Cartoon Network Central Eastern Europe), Spain (Boing Spain), France (Cartoon Network France) and also a second rollout in the UK (Cartoon Network UK) in the first quarter of 2019.

The Gumball VIP app makes use of audio recognition technology, the app detects the episode of The Amazing World of Gumball the viewer is currently watching. After the app has successfully detected the episode, the app will then fetch questions relating to the episode to test the viewer’s knowledge, each question appears on the viewers phone at different points in the episode through the use of audio triggers. The app features licensed audio recognition technology from Austrian based start-up Tonio.

By answering questions correctly viewers are awarded stars, which can then unlock trophies. Last year, during Cartoon Network UK’s app experiment viewers could receive special codes to access digital prizes on the website and also had an opportunity to enter a prize draw competition. The app experiment has shown an interest in dual-screen interactivity as viewing ratings were increased by 44%.

Commenting on the successful Gumball VIP app, Patricia Hidalgo, Chief Content Officer, Turner EMEA & International Kids Strategy said: “Linear TV remains a key medium for kids, but what we need to do is ensure that it remains relevant in today’s world where there is a big shift in how our fans watch and engage with our content. Using this innovative technology allows us to do just that, by digitising the linear TV viewing experience and adding that all-important element of interactivity.”