Starting from yesterday (15/01/2018), Cartoon Network UK’s pre-school channel – Cartoonito is now available around the clock, 24 hours a day. Before the change, Cartoonito used to sign-off for the day at 9pm and start-up at 4am, now between 9pm and 4am, there’s extra episodes of Fireman Sam, Molang, Masha and the Bear, Bob The Builder and Thomas and Friends.
This week (Tuesday 10th to Thursday 12th October) was the Brand Licensing Europe 2017 convention at the Olympia Exhibition Centre in London, UK. The convention is an opportunity for major brands across Europe to promote and license their properties to manufacturers so they can produce themed merchandise where fans of that particular brand would be interested in buying. As mentioned on the blog on Monday this week, Rick and Morty’s brand representatives in Europe, Middle East and Africa – Cartoon Network Enterprises has partnered up with a group of clothing manufacturers to offer Rick and Morty themed clothing for the British and German markets.
Last week, Cartoon Network already announced some pre-BLE 2017 deals for its ever popular Ben 10 brand, which includes clothing, homeware and a video game. Playmates Toys hold the global master toy license to the Ben 10 brand, with Giochi Preziosi presiding over distribution in Europe.
Cartoon Network Enterprises EMEA has also started a licensing programme for its Children’s BAFTA award winning animated series – We Bare Bears. BCI in the UK has signed up to launch a range of nightwear for kids and adults. Also Smyk in Poland will offer kidswear, footwear and fashion accessories. Both We Bare Bears product ranges are set to launch in Spring/Summer 2018. We Bare Bears is one of Cartoon Network’s most popular animated series and had reached an audience of 161 million people around the world in the second quarter of 2017.
In a statement regarding the We Bare Bears licensing deals, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said:
“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines. The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”
This year at the convention, Cartoon Network has been heavily promoting their Ben 10 brand, with large inflatables of two Omnitrix aliens – Heatblast and Four Arms hanging over their stand. Outside the convention there was a statue of Four Arms trapped in one of London’s iconic old fashioned telephone boxes attempting to break out. Cartoon Network’s stand featured its instantly recognisable 3D block design, with elements of its branding and cartoon characters covering all of it. Over on the Warner Bros. stand, both Teen Titans Go! and DC Super Hero Girls were advertised as brands which are available for licensing, a DC Super Hero Girls toy range is already available in stores.
The Powerpuff Girls – Blossom, Bubbles and Buttercup were also at the convention greeting visitors and to also to promote the brand. The Powerpuff Girls’ merchandise range has expanded to include fashion and accessories to appeal to young adults who have watched the show while growing up.
Cartoon Network UK is currently running a competition to promote the next film in the Despicable Me franchise – Despicable Me 3, enter for a chance to win an iPad Air and Despicable Me 3 prizes. Also on the Despicable Me 3 microsite on the Cartoon Network UK website, there are downloadable agent and villain activity packs. Despicable Me 3 will be released in cinemas across the UK on Friday 30th June.
Which of these is NOT one of Bratt’s infamous gadgets?
1. Rubik’s Cube Bomb 2. Killer Keytar 3. Some Old Pants
The first prize winner will win: one iPad Air and one Despicable Me 3 goody bag consisting of: one Despicable Me 3 character magnet, one Despicable Me 3 character squishy, one Despicable Me 3 lunch tin, one Despicable Me 3 stationary set and one Despicable Me 3 sticker set.
Ten runner-ups will win one Despicable Me 3 goody bag consisting of: one Despicable Me 3 character magnet, one Despicable Me 3 character squishy, one Despicable Me 3 lunch tin, one Despicable Me 3 stationary set and one Despicable Me 3 sticker set.
Competition ends Sunday 9th July 2017, permission from a parent or guardian is required, all terms and conditions can be read via the terms and conditions link on the online competition form.
The first prize winner will win one Nintendo Switch, one Regular Show Back pack, one 11.5” Regular Show Plush, one Regular Show Plush Novelty Hat, one Stoneware Mug in Gift Box and one Regular Show Key Ring.
Five runner-ups shall receive: one Regular Show Back pack, one 11.5″ Regular Show Plush, one Regular Show Plush Novelty Hat, one Stoneware Mug in Gift Box and one Regular Show Key Ring.
Competition ends Tuesday 4th July 2017, permission from a parent or guardian is required, all terms and conditions can be read via the terms and conditions link on the online competition form.
What do you stack in the new Be Cool, Scooby-Doo game? (A link to the new game is on the competition page):
1. Sandwiches 2. Puzzles 3. Burgers
The first prize winner will win one Scooby Doo Mystery Solving Crew (pack of 5 figurines), one Scooby Doo Mystery Minis Transforming Mystery Machine, one Scooby Doo Haunted Mystery Mansion Playset, one Scooby Doo Plush Figure, one Lego Dimensions: Scooby Doo Team Pack, one Scooby Doo Shaggy’s Showdown DVD and one Be Cool, Scooby-Doo (series 1) DVD (volumes 1 & 2).
Six runner up prize winners will win one Scooby Doo Shaggy’s Showdown DVD and and one Be Cool, Scooby-Doo (series 1) DVD (volumes 1 & 2).
Competition ends Tuesday 27th June 2017, permission from a parent or guardian is required, all terms and conditions can be read via the terms and conditions link on the online competition form.
Cartoonito UK: Molang Competition
Cartoonito UK is running a Molang competition, twenty winners shall receive a Molang soft toy prize.