Cartoon Network USA Continues Its Stop Bullying: Speak Up Initiative With New Animated PSAs

Cartoon Network USA Continues Its Stop Bullying: Speak Up Initiative With New Animated PSAs

Cartoon Network USA Continues Its Stop Bullying: Speak Up Initiative With New Animated PSAs

Cartoon Network USA has partnered with Committee for Children, a social-emotional learning organisation and Vancouver, Canada based creative studio – Giant Ant to produce a new series of PSAs (Public Service Announcements) for its Stop Bullying: Speak Up Initiative. The new PSAs feature real-life kids’ stories about being bullied at school, whether its being picked on while playing American Football or during lunchtime in the cafeteria. The five 15-and-30-second spots feature the voices and stories of 9-to-11-year-olds on how to reduce bullying among elementary school students. All the kids featured in the PSAs participated in Cartoon Network’s/Harvard Graduate School of Education’s Making Caring Common project (MCC) survey.

Each PSA features a well-recognised Cartoon Network cartoon character including Gumball, or Teen Titans Go!’s Beast Boy helping out a bullied kid, although cartoon characters aren’t real, each story does have a happy ending in real life.

According to the research, Cartoon Network found nearly two-thirds (62 percent) of kids say they have been bullied at least once or twice and those who prioritize “caring about others” are far less likely to bully and more likely to reach out to other kids. Also according to the study, more than half (58 percent) of kids who have seen someone getting picked on or being left out say they don’t help out because they don’t know what to do or say.

The brand new PSAs that have a have a special focus on promoting kindness, caring and empathy among kids are now airing on the Cartoon Network USA television channel from today (10th September) as well as other Turner channels in the United States. The PSAs will air leading up until National Bullying Prevention month in October:

Commenting Cartoon Network’s continuing anti-bullying initiative, Cartoon Network’s president and general manager – Christina Miller said:

“Our main mission at Cartoon Network is to provide fun and entertainment, but we also have a long-standing commitment to use our platform responsibly,” Christina Miller, president of Cartoon Network, said in a statement. “Now more than ever we need to step up and support kids learning how to be kind, caring, and empathetic, so we can stop bullying before it starts.”

In addition to the brand new PSAs, Cartoon Network has also expanded its partnership with youth writing organization – 826 National, to animate stories about bullying written by kids share them across the network’s media platforms. This builds on CN’s and 826 National’s existing Inclusion Storytelling Project which provides the tools and encouragement for kids to share their own stories about kindness and empathy.

To find out more and to watch the new Stop Bullying: Speak Up PSAs please follow the link below:

http://brief.promaxbda.org/article/cartoon-network-features-real-kids-stories-in-stop-bullying-speak-up-psas

More Information About Cartoon Network USA Stop Bullying Speak Up 2016

More Information About Cartoon Network USA Stop Bullying Speak Up 2016

More Information About Cartoon Network USA Stop Bullying Speak Up 2016

Cartoon Network USA has partnered with child friendly pizza restaurant chain – Chuck E. Cheese’s to support Cartoon Network’s annual initiative: Stop Bullying: Speak Up coinciding with National Bullying Prevention Awareness Month. The campaign fits in well with Chuck E. Cheese’s slogan “Where a Kid Can Be a Kid” which encourages creating a safe, positive environment and being a good friend. A custom co-branded video produced by Cartoon Network has been produced to encourage viewers to visit http://www.chuckecheese.com/StopBullying to take the Stop Bullying: Speak Up Pledge. The annual pledge was designed to unite and empower kids, while reinforcing the impact of taking action to address bullying.

http://www.turner.com/pressroom/cartoon-network-joins-forces-chuck-e-cheese%E2%80%99s-support-seventh-annual-%E2%80%9Cstop-bullying-speak

Dwight Howard, a basketball player for the Atlanta Hawks presented a Stop Bullying: Speak Up event yesterday (12/10/2016) and he’s now actively promoting the initiative, he is also supporting a charity fundraising contest for his D12 Organization, a charity that helps and empowers young people in the United States and East Africa, the organisation funds education to prevent crime and to improve people’s lives. The winner will get a Round-trip airfare to Atlanta and two nights at a hotel for you and a friend, Two seats at an Atlanta Hawks game, Meet Dwight and get his game-worn jersey and shoes and a tour of Atlanta, including Cartoon Network’s world headquarters.

https://www.prizeo.com/prizes/dwight-howard/dream-weekend-in-atlanta

http://www.cartoonnetwork.com/stop-bullying/

Cartoon Network USA Stop Bullying Speak Up October 2016

Cartoon Network USA Stop Bullying Speak Up October 2016

Cartoon Network USA Stop Bullying Speak Up October 2016

October is National Bullying Prevention Month in the United States and Cartoon Network USA has started its seventh annual anti-bullying campaign – “Stop Bullying: Speak Up” (known as Buddy Network in the UK and under other similar titles in other countries). As usual, the initiative will be about communication, friendship, inclusion and ways to prevent and stop bullying, a common problem among school kids.

Throughout the month, Cartoon Network will utilise the linear channel, VOD (Video on-demand), mobile apps and social media to spread positive messages and ways to help kids speak out against bullying.

Every Saturday during October, Cartoon Network will dedicate a special hour of programming at 3pm-4pm ET/PT, with episodes of The Amazing World of Gumball, Steven Universe, Clarence, We Bare Bears and Teen Titans Go! all focusing on the theme of friendship and teamwork. The programming will also be available through the main Cartoon Network app and on VOD.

Steven Universe creator – Rebecca Sugar has also contributed to Cartoon Network’s anti-bullying initiative. Rebecca has created a series of “Fearless Self Expression” videos which will start from Saturday 8th October. In this video series, Rebecca will teach kids ways to express themselves through artwork while also emphasising diversity, inclusion and speaking up against bullying, she will also be using social media to encourage active participation.

Rebecca Sugar also explains that self-expression can help you understand yourself and it helps others to understand you, self-expression can help you to defend yourself emotionally:

“Expressing yourself through art, writing, music, dancing and other activities is very healthy! Self-expression can help you understand yourself and help others understand you too. But putting yourself out there is scary. You could feel exposed. Someone could make fun of you. Speaking up is hard when what you have to say is very personal. How do you express yourself without fear? For ‘Stop Bullying,’ I’d like to speak up with a four-week strategy for fearless self expression! These are tips and tricks I use to keep drawing, even when I start to feel afraid.”

Cartoon Network’s StopBullyingSpeakUp.com website also provides anti-bullying advice to kids. On the site, kids can take the pledge against bullying.

http://www.timewarner.com/blog/posts/20161003-cartoon-network-speaks-up-for-7th-straight-year

http://www.hollywoodreporter.com/news/cartoon-network-plans-special-anti-933926