Cartoon Network Africa Local Talent To Produce Imagination Studios Shorts
Cartoon Network Africa is partnering with some of Africa’s best talent in animation, copy writing, post-production and audio production to produce one-minute shorts based on the winning creations from this year’s Cartoon Network Africa Imagination Studios competition. The purpose of the Imagination Studios initiative is to inspire and motivate children to explore their creative side and let their imagination run wild. Throughout the campaign, children accessed the Cartoon Network Imagination Studios microsite on the Cartoon Network Africa website to find out how their favourite cartoons are made.
The microsite also features activities and videos of Cartoon Network’s top talent offering creative knowledge and advice, from using this knowledge and their creative talent, children also took part in the Imagination Studios competition. The four first place competition winners (one winner per category) will get to see their characters and storyboards in the form of a specially produced animated short. The animated shorts will air on Cartoon Network Africa in October.
Cartoon Network will be working with African animation company – MyChild TV, the company will act as the executive producer and coordinator for the animated shorts project. Cape Town based Punch Money Studios will be writing the scripts for the animated shorts, the company also won the Turner Kids Animation Pitching competition (in partnership with industry body – Animation South Africa) at the DISCOP Johannesburg media convention in 2016, for their Cloud Life project. Mindseye Creative, a 2D animation studio based in South Africa will be producing the animation and Audio Militia will be contributing audio effects and music to the project. Local comedians and voice over artists, including Nina Hastie, Trevor Gumbi, Richelieu Beaunoir and Alex Radnitz will be voicing the characters in the new animated shorts.
In a statement, a spokesperson from Turner Africa said:
“We here at Cartoon Network are so excited about Imagination Studios, so much so that we decided to take it a step further this year, by involving some amazingly talented, locally selected, third-party professionals. This local alliance will simply take what we have already previously perfected, and rejuvenate it by injecting a unique, authentic, African flair which will not only be engaging, but relatable to our audience too. We have been extremely impressed by the amazing creative energy present within each of the partners and this energy, together with the imaginative entries received in this year’s Imagination Studios competition, has reinforced our investment into localising content and our promise to further mentor the African animation industry.”
In regards of the Cartoon Network Imagination Studios shorts, Nick Wilson from Animation South Africa also added:
“It is really cool to see that international brands such as Cartoon Network are starting to fully localise their content in order to speak to, and engage with, their audience on a deeper, richer level. We are so honoured and excited to have been selected to work on this project, presenting us with many areas of potential and growth for the African animation industry, ensuring that our creative voices as Africans continue to be heard.”