Cartoon Network UK has updated their Buddy Network website and has uploaded more anti-bullying advice videos onto their YouTube channel. Since 2014, Cartoon Network UK has been promoting their anti-bullying initiative during National Anti-Bullying Week every November. The website advises children to tell someone what’s happening, be friendly and speak out if they’re being physically or verbally hurt or they know someone who’s been bullied. The website also features advice from the initiative’s ambassadors: Alistair Brownlee and Jonathan Brownlee, Tom Daley, Tinie Tempah and Childline ambassador Anna Williamson.
Each of the three new animated anti-bullying videos have a different theme; all featuring 3D CGI characters voiced by children, the video entitled “Let’s Make Friends” emphasizes the importance of friendship, including respect and trust for each other and having fun. “New Kid On The Block” is about being friendly and welcoming to new people at school and “We Are All Different” talks about the personal differences between themselves and their friends while they still get along despite their different likes and dislikes.
Triathlete Brownlee Brothers Partner With Cartoon Network UK For Buddy Network Anti Bullying Campaign
British Olympic triathlete champions, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the next stage of Cartoon Network’s anti-bullying campaign – Cartoon Network Buddy Network. National Anti-Bullying Week in the UK officially started today (Monday 14th November). Bullying is the main reason for Childline counselling for 11 and unders over the past 10 years, the severity of the problem in schools across the country was reason why the campaign was set up. The Buddy Network initiative encourages kids and young people to “Be a Buddy, Not a Bully” by being friendly and respectful to each other; the campaign aims to raise awareness and empower young people to help put an end to bullying.
Cartoon Network UK is working alongside Childline, the UK’s leading helpline for children and young people to provide immediate advice and support for those in need, the freephone hotline is operated by the NSPCC (National Society for the Prevention of Cruelty to Children) charity.
From today (14/11/2016) Jonathan and Alistair Brownlee will appear in an on-air campaign on Cartoon Network, the campaign features an original series of animated shorts voiced by children telling positive messages around friendship, school and appreciating differences. Kids affected by bullying can look for advice and support on Cartoon Network UK’s Buddy Network microsite at http://www.cartoonnetwork.co.uk/beabuddy or visit the Childline website at http://www.childline.org.uk or if they need to speak to an adviser they can phone Childline’s hotline – 0800 1111.
Jonathan and Alistair Brownlee both had first-hand experience of being bullied in school, and chose sport as a way to boost their confidence and self-esteem, they later went on to win Olympic medals at the London 2012 and Rio 2016 Olympic games. The brothers are an inspiring example to kids everywhere that are currently suffering from the same situation they went through.
Kids can also watch the animated shorts and video messages from Jonathan & Alistair Brownlee and other Buddy Network ambassadors – Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson on Cartoon Network UK’s YouTube channel.
Cartoon Network UK’s Buddy Network campaign originated from Cartoon Network USA’s Stop Bullying Speak Up campaign which has since been rolled out internationally as far as mainland Europe, Africa and Latin America.
From The Turner UK Press Release: Jonathan and Alistair Brownlee Call On Children To Be A Buddy Not A Bully
Cartoon Network launches national anti-bullying initiative in partnership with Childline.
Bullying the main reason for Childline counselling for 11 and unders over the past 10 years.
British triathlete brothers, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the latest phase of its anti-bullying campaign, CN BUDDY NETWORK. Launching today in line with National Anti-Bullying Week, the initiative encourages kids and young people to “Be a Buddy, Not a Bully” and aims to raise awareness and empower young people to take positive action against bullying.
Cartoon Network is collaborating with Childline, the NSPCC’s leading UK helpline for children and young people to provide immediate advice and support for those in need. Bullying remains a major concern for children, over the last decade bullying has been cited as the main reason for Childline counselling in children aged 11 and under – with 24% of all Childline counselling sessions in 2015/16 about the issue.
Jonathan and Alistair Brownlee appear in an on-air campaign on Cartoon Network premiering today (14th November), which also features an original series of animated shorts voiced by children who, in their own words, articulate positive messages around friendship, school and appreciating differences. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at http://www.cartoonnetwork.co.uk/beabuddy.
Jonathan Brownlee, says: “We’re really excited to be working with Cartoon Network and ChildLine on this year’s CN Buddy Network anti-bullying campaign. Everybody at some point in their life experiences the effects of bullying, so if it is happening to you right now, just know that you’re not alone. I was lucky growing up to have an older brother at school who always had my back and helped me get through tough times whenever I was being picked on.”
Alistair Brownlee, says: “You don’t have to be a superhero to stop bullying, you just need to look out for each other and take action when you see someone in trouble. We believe that bullying at its core is an issue of self-confidence, so we would encourage kids to get out there and take up an activity they absolutely love to help build their self-esteem. Sports gave Jonny and I the confidence to stand up to bullying and not let them get us down. If you’re being bullied, please remember that it’s not your fault, tell a teacher, friend or family member and we promise, things will get better.”
Dame Esther Rantzen, President of Childline said: “Bullying, whether it occurs online or in person, can have a devastating impact on young people. It can affect their confidence, their work, leave them feeling isolated and friendless, and even make them feel life is not worth living. That’s why Childline is delighted to be partnering with Cartoon Network and Jonathan and Alistair Brownlee, two fantastic role models for children to support their anti-bullying campaign, CN BUDDY NETWORK. Raising awareness of bullying is incredibly important as it is crucial that we help children and young people reach out for support so they do not suffer in silence. If they are finding it hard to open up to their parents or teachers they can always contact Childline our free and confidential helpline whenever they need us. They can call us on 0800 1111, or email or live chat with us on www.childline.org.uk.”
Ian McDonough, SVP and MD, Turner Northern Europe commented: “As the Childline reports show, bullying is a very real and, sadly, growing issue for children and young people today. Our Cartoon Network audience fall within the prime age group experiencing bullying and it is hugely important for us to address this in a way that is positive, supportive and relevant. This year’s series of bespoke “Be a Buddy” animations make use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for their peers.”
Kids can visit http://www.cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Jonathan & Alistair Brownlee, Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson.
Olympic Diver Tom Daley Teams Up With Cartoon Network UK For Buddy Network Anti-Bullying Initiative
British Olympic diver, Tom Daley has partnered with Cartoon Network UK and ChildLine to launch this year’s anti-bullying campaign, CN Buddy Network which started today (16/11/2015) coinciding with national anti-bullying week in the United Kingdom. The initiative, which encourages kids and young people to “Be a buddy, not a bully,” aims to raise awareness and empower them to take action against bullying. Cartoon Network UK first launched the initiative at the start of national anti-bullying week last year, which was fronted by British rapper, Tinie Tempah. Cartoon Network’s anti-bullying campaign also had successful launches in the United States, Latin America and in various countries around Europe.
Cartoon Network UK is working alongside ChildLine, the main helpline for children and young people in the UK to provide immediate advice and support for those in need. Bullying is still the top concern amongst children that are 11 years or younger. One in four children in the 11 and under age group contacted ChildLine about bullying in the last year, a two per cent rise year on year.
From The Turner UK Press Release
British Olympic diver, Tom Daley has teamed up with Cartoon Network to launch the next phase of the international anti-bullying campaign, CN Buddy Network which kicks off today to tie in with national anti-bullying week. The initiative, which encourages kids and young people to “Be a buddy, not a bully,” aims to raise awareness and empower them to take action against bullying.
Cartoon Network is collaborating with ChildLine, the leading UK helpline for children and young people to provide immediate advice and support for those in need. Bullying remains the top concern amongst children aged 11 and under, with one in four in the age group contacting ChildLine about bullying in the last year, a two per cent increase year on year.
Almost 26,000 children contacted ChildLine about bullying or cyber bullying in the last year alone. The charity’s Facebook video offering advice and tips for those affected by bullying saw a whopping 43% increase in views since 2013. There has also been a large increase in message board threads about bullying and discrimination with regular comments from under 11’s saying they “hate going to school” or that they “feel trapped”. In 2014-15 there were 12,160 message board threads about bullying and discrimination, an increase of 78% on last year. (All stats from ChildLine in the period 2014/15)
Tom Daley appears in an on-air campaign on Cartoon Network premiering today (16th November) which also includes an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at http://www.cartoonnetwork.co.uk/beabuddy.
Olympic Diver and CN Buddy Network ambassador, Tom Daley says:
“I jumped at the chance to work with Cartoon Network and ChildLine on this as I know only too well what it feels like to be bullied. I had things thrown at me at school and was rugby tackled on the school field for no reason and it made me feel terrible. It made me question whether I wanted to be a diver if it meant suffering in this way as a consequence. It was such a relief when I finally told someone. My advice; if you’re being bullied, or you know someone that is, please remember that it’s not your fault and you’re not alone. Bullying is never acceptable and there is nothing shameful about asking for help – speaking up is the first step in making things better.”
ChildLine ambassador and volunteer, Anna Williamson says:
“Bullying is still one of the most common issues that children call ChildLine about but the difference is that nowadays it can follow children wherever they are. It’s not just in the playgrounds or on the way to and from school. It’s in their pockets – it follows them on their phones, on social networks as well as face to face and the 24 hour nature of it can be relentless. For some children it seems like there’s no escape which can cause anxiety and distress. It is so important that we, as adults, take time to listen to our children and help support them through bullying issues. It is also important to keep up with online issues so we can help children navigate safely settings and block unwanted contact. And if children feel they can’t talk to anyone, they can always contact ChildLine, 24/7 for confidential advice and support.”
Ian McDonough, SVP and MD, Turner Broadcasting, Northern Europe says:
“Our work with ChildLine has reaffirmed the fact that many of our Cartoon Network audience are affected by bullying every single day, whether in person or online. This is a very real issue and it’s important to us to address it in any way we can to show our viewers that there is help and support out there. Our series of short anti-bullying cartoons and Tom Daley PSA gently address the issue, encouraging kids to talk about their experiences, be a good friend and offer support to others.”
Kids can visit http://www.cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Tom Daley, Tinie Tempah and ChildLine ambassador and volunteer counsellor, Anna Williamson.
ChildLine offers children and young people aged 18 and under free, confidential advice and support 24 hours a day – no problem is too big or small. Our trained volunteer counsellors can be contacted through our helpline 0800 1111 or on http://www.childline.org.uk for online chat or email. ChildLine is a service provided by the NSPCC (The National Society for the Prevention of Cruelty to Children). Worried about a child? Don’t wait until you’re certain. Contact trained NSPCC helpline counsellors for 24/7 help, advice and support on 0808 800 5000.