Dorothy And The Wizard Of Oz And Wacky Racers To Air On Boomerang Feeds Outside United States

Dorothy And The Wizard Of Oz And Wacky Racers To Air On Boomerang Feeds Outside United States

Dorothy And The Wizard Of Oz And Wacky Racers To Air On Boomerang Feeds Outside United States

Today (20/03/2017), Turner announced that two new animated shows from Warner Bros. Animation are heading to Boomerang. Both Wacky Racers and Dorothy And The Wizard Of Oz will air on Boomerang’s international feeds, but in the United States, both shows will be an OTT (Over-The-Top) VOD (Video On Demand) exclusive on Boomerang’s brand new streaming service instead of Boomerang USA’s linear channel.

Dorothy & The Wizard of Oz is described as a comedy fantasy series based on the classic L. Frank Baum book series and the classic timeless 1939 MGM movie, the new animated adventures follows Dorothy and her friends, the Cowardly Lion, Tin Man and Scarecrow in the Land of Oz. The new animated show is set after the defeat of the Wicked Witch of the West; essentially an animated sequel to the movie.

Wacky Racers is a rebooted version of the late-1960’s Hanna-Barbara animated comedy classic, featuring reworked versions of Penelope Pitstop, Peter Perfect, the Ant Hill Mob, the Gruesome Twosome and antagonists Dick Dastardly and Muttley, also the series will feature a bunch of new racers. Wacky Racers isn’t just any ordinary racing show, each race car has a different theme and has unique racewinning abilities.

Patricia Hidalgo, chief content officer of EMEA kids & international kids strategy at Turner stated that the addition of these two new shows will help strengthen Boomerang, which is considered to be their second flagship animation channel.

“The introduction of these iconic shows and stories is very well timed, as we continue to build Boomerang as our second flagship to Cartoon Network and a strong kids and family brand across international markets. Dorothy and the Wizard of Oz and Wacky Racers both perfectly capture the inherent values of Boomerang and we’re confident that new and existing fans of the channel will love this latest offering from our sister-company”

News about Dorothy and the Wizard of Oz and Wacky Racers airing on Boomerang’s international feeds isn’t exactly new, as both shows were disclosed in an upfront by Turner Russia last month, today’s news is official confirmation from Cartoon Network’s/Boomerang’s main management.

https://www.regularcapital.com/2017/02/cartoon-network-news-in-brief-late-february-2017/

http://www.c21media.net/boomerang-ott-shows-go-intl/

http://tbivision.com/news/2017/03/wacky-races-reboot-joins-intl-boomerang-grid/729112/

http://www.licensing.biz/news/read/dorothy-the-wizard-of-oz-and-wacky-races-head-to-boomerang-international/045586

From The Turner Africa/Burson-Marsteller Press Release: Dorothy & The Wizard Of Oz and Wacky Racers Headed For Boomerang Africa: Latest original content from Warner Bros. Animation – Dorothy & the Wizard of Oz and all-new Wacky Races – will premiere in Africa on Boomerang from October 2017.

Turner International has revealed that two highly-anticipated originals, Dorothy & the Wizard of Oz and Wacky Races, both from the acclaimed Warner Bros. Animation studios, will soon be coming to Africa. These shows will join the line-up of classic and contemporary animation on the company’s second fun flagship international kids channel, Boomerang, from October 2017.

Dorothy & the Wizard of Oz is an inspirational magical fantasy based on the classic series of books by L. Frank Baum, which sees Dorothy and her friends embark on a journey to defeat the Wicked Witch of the West. Following the original story, Queen Ozma appoints Dorothy as the Princess of Emerald City, a role she was destined for. Dorothy embraces her position and tackles her royal duties with enthusiasm, bravery and feistiness.

But Dorothy soon realises that all is not as it seems. She encounters a chaotic and crazy Oz, one that she is not accustomed to. There are witches, wizards, munchkins, flying monkeys and a whole menagerie of mystical creatures running amok. To add more madness to the chaos, magic falls into the wrong hands and that’s where Dorothy decides to step in!

The Princess of Emerald City takes charge and embarks on a journey to put things right and to win back her Oz. Dorothy tracks down anyone or anything that causes mischief and could potentially threaten or warm her beloved Oz, and puts a stop to it. She soon finds out, however, that she’s not in Kansas anymore. When mistakes happen in Kansas it’s usually not a big deal, but make a mistake in Oz and a Wicked Witch or two will surely come after you.

In Boomerang’s second original offering coming later this year, all racers are being called to the track with Wacky Races. This much loved Hanna-Barbera classic series has received a full-engine overhaul for its Boomerang debut, where we will see the return of everyone’s favourite racers and, of course, their wacky cars!

Viewers will enjoy seeing old favourites such as Penelope Pitstop racing around in her Compact Pussycat car. She is a sassy Southern belle with charm and intelligence that makes her a formidable racer, but most of the time she’s taking a detour to save others. Penelope’s best friend, Peter Perfect, zooms around in the Turbo Terrific. He has a big heart and an even bigger ego, which fuels his super positive “can-do” attitude, while in the Mean Machine, Dick Dastardly and his accomplice, Muttley, continue to stop at nothing to win the race by any means necessary. And don’t forget The Gruesome Twosome — Tiny and Bella — in their “monster” truck, the Doombuggy.

Boomerang’s Wacky Races has received a major a tune-up, filled with fast-paced slapstick comedy, high-octane thrills and pure zany fun from start to finish, where we will see not only familiar faces, but a whole new roster of racers ready to take to the track and race to strange and exotic places around the world.

Patricia Hidalgo, Chief Content Officer, EMEA Kids & International Kids Strategy, Turner commented:

“The introduction of these iconic shows and stories is very well timed, as we continue to build Boomerang as our second flagship to Cartoon Network and a strong kids and family brand across Africa. Dorothy and Wacky both perfectly capture the inherent values of Boomerang and we’re confident that new and existing fans of the channel will love this latest offering from our sister-company.”

Dorothy & the Wizard of Oz and Wacky Races join Boomerang’s portfolio of fun and funny, multi-generational shows, which include Warner Bros. Animation’s The Tom and Jerry Show, Be Cool, Scooby-Doo!, Bunnicula and Looney Tunes, new Boomerang Original production The Happos Family, as well as global and international acquisitions such as Grizzy and the Lemmings and Mr Bean: The Animated Series.

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Turner Broadcasting System Europe has appointed an influential award winning television producer and digital executive to head its Digital Content Strategy for its children’s and general entertainment channels, including Cartoon Network, Boomerang, Cartoonito, Toonami and Boing. Mr Goodchild will lead the local digital teams in Turner’s regional offices across EMEA and will work with the central research, commercial, advertising sales, marketing, PR and franchise management teams in London.

Digital content is an increasingly growing part of Turner’s business, in recent years in the media industry there has been a lot of focus on live-streaming and on-demand TV Anywhere services, micro-formatted content for digital apps such as Cartoon Network Anything and mobile games from Cartoon Network Games. In the digital era, it’s becoming more important to distribute content on multiple devices, such as mobile phones, tablets and PC’s, as consumers want to watch content when and where it’s convenient to them.

In Europe, Middle East and Africa, Turner has launched ten new YouTube channels, 16 new apps and introduced the micro-content app Cartoon Network Anything in seven new markets. Kids app downloads have increased +83% year-on-year, YouTube views increased by 500% across its 18 Cartoon Network and 9 Boomerang YouTube channels. Turner EMEA operates more than 60 websites and other digital platforms and has recently made a content deal with DHX’s WildBrain to manage its show specific children’s animation YouTube channels in EMEA and Latin America.

Mr Goodchild will report to Patricia Hidalgo, SVP Chief Content and Creative Officer EMEA and International Kids Strategy and will work with the brand new Digital Ventures & Innovation division of Turner International. Mr Goodchild also co-founded creative app studio and technology house Gingersnap Studios and co-founder at SyncScreen which provides second screen authoring and synchronisation tools for non-live and VOD productions. He has also worked in several director, producer and executive roles in the UK including at the BBC and at Disney. He has also worked as Head of Digital Services for CBeebies and CBBC and was also behind the development of the CBBC and CBeebies sections on the BBC’s on-demand service – iPlayer.

http://www.thechildrensmediaconference.com/profile/marc-goodchild-5/

From The Offical Turner EMEA Press Release: Turner EMEA appoints Marc Goodchild to Head of Digital Content Strategy & Product

Turner Europe, Middle East and Africa (EMEA) today named Marc Goodchild as its Head of Digital Content Strategy & Product for EMEA.

Goodchild, an award winning television producer and digital executive with a 20-year track record in broadcast, production and the start-up community, will be responsible for the overall content strategy and digital content vision for EMEA, working in close collaboration with all regional content and digital teams. He will also lead the EMEA Central Digital Team and any third party digital vendors, provide support and editorial guidance to the local heads of digital and work in close collaboration with the central research, commercial, advertising sales, marketing, PR and franchise management teams.

Reporting to Patricia Hidalgo, SVP Chief Content and Creative Office EMEA and International Kids Strategy, Goodchild will also be responsible for building and maintaining close collaboration and relationships with all key digital global stakeholders, both technical and editorial, in particular with the recently formed Digital Ventures & Innovation division of Turner International.

His responsibilities for developing and managing EMEA’s digital content and product strategy includes the implementation of Turner-owned digital products and content from the global business, along with those from international and/or EMEA origin that increase and enhance engagement with our audiences and brands across the region.

Patricia Hidalgo ,SVP Chief Content and Creative Office EMEA and International Kids Strategy said:

“This appointment recognises Turner’s focus on giving our fans even more innovative and immersive digital experiences. Marc’s wide range of expertise in the broadcast, production and start-up sectors makes him ideally suited to help us build on our existing momentum in the digital space and deliver a cohesive digital strategy for EMEA. He’ll be integral in helping us continue to create and curate great content so that it is discoverable and engaging how, when and where our fans want it.”

The appointment comes at a time of rapid evolution for Turner into a more consumer-centric, data-driven media company, which includes an accelerated focus on driving and expanding its portfolio of kids and general entertainment branded destinations across all parts of the digital ecosystem.

In EMEA last year alone, the business launched 10 new YouTube channels and 16 new apps and introduced its signature CN Anything app into seven new markets. It saw its kids’ app downloads up +83% year-on-year and its YouTube viewership went up more than fivefold across 18 Cartoon Network and nine Boomerang channels. Turner EMEA currently operates a suite of more than 60 websites and other digital platforms and recently appointed DHX Media’s Wildbrain to manage its YouTube channels in both EMEA and Latin America.

The increased focus on digital will in turn also allow Turner to provide its various partners with fresh and varied ways of associating with our content to reach audiences across the digital spectrum.

Goodchild joins Turner this month after a period working with UK start-ups where among other achievements he pioneered a new second-screen system for kids shows, and most recently a family app gifting platform. Most recently co-founder and CEO at creative app studio and technology house Gingersnap Studios, he was previously co-founder and CCO at SyncScreen providing second screen authoring and synchronisation tools for non-live and VOD productions. His career includes a mix of senior director, producer and executive roles at Disney and the BBC, and on commissions for Discovery and Channel 4. He has also worked as a digital consultant for independent production companies including Jamie Oliver, Zodiak Kids, Lion TV etc. He has a BA Hons in Politics from the University of Nottingham and a post-grad in Broadcast Journalism from City University.

http://www.turner.com/pressroom/turner-emea-appoints-marc-goodchild-head-digital-content-strategy-product-0

Cartoon Network EMEA And Cartoon Network Latin America Partners With WildBrain For YouTube Management

Cartoon Network EMEA And Cartoon Network Latin America Partners With WildBrain For YouTube Management

Cartoon Network EMEA And Cartoon Network Latin America Partners With WildBrain For YouTube Management

Turner Broadcasting System Europe and Turner Broadcasting System Latin America has signed a deal with London based WildBrain to help manage their children’s television show’s YouTube channels. WildBrain will be responsible for specific YouTube accounts for Cartoon Network’s animated shows including The Amazing World of Gumball and Adventure Time which are in the process of being localised, new channels have already rolled out for The Powerpuff Girls and Adventure Time in the UK, Russia, Poland and Latin America.

WildBrain is the digital management division of Canada’s DHX Media, the world’s leading independent kids’ content company. DHX Media has access to a video library of over 11,800 half-hours of kids’ and family content including Cartoon Network’s Supernoobs and Boomerang’s Inspector Gadget. Before the deal, WildBrain was already responsible for managing LazyTown’s YouTube channel, a kids entertainment property owned by Turner. Apart from online kids content management and connecting content owners to advertisers, WildBrain also produce their own original content including storybook reading videos, animated and live-action shortform content and toy unboxing videos.

From The DHX Media Press Release: DHX Media’s Wildbrain To Manage Turner Kids Channels On YouTube For EMEA And Latin America

WildBrain, a leading online kids’ network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, announces a deal with Turner International to manage a number of Turner Kids YouTube channels in Europe, the Middle East and Africa (EMEA) and Latin America. The agreement sees WildBrain extending the international exposure of key Turner brands. New local-language channels have already rolled out for The Powerpuff Girls and Adventure Time in the UK, Russia, Poland, Brazil and Spanish-speaking Latin America, with more languages following soon. The Amazing World of Gumball and Ben 10 will also be included, together with a selection of other Cartoon Network shows.

The deal comes following a successful collaboration between Turner EMEA and WildBrain around LazyTown, which saw a number of local channels launched over the last year.

Patricia Hidalgo, Chief Creative Officer for Turner Kids International, says:

“Building a strong branded presence on YouTube for our major kids’ brands is a key part of our strategy of putting our audience at the centre of everything we do. We are excited to be working with YouTube kids’ specialist WildBrain and to benefit from their fantastic expertise in this field.”

John Robson, Managing Director of WildBrain, commented:

“As a leading network of channels for parents and kids, we are excited to deploy our experience and skills on Turner’s content. As more and more kids consume content on mobile devices, content owners are looking for ways to reach online audiences. We couldn’t be more excited to be looking after great Turner brands like Ben 10 and The Powerpuff Girls, by leveraging our large WildBrain platform and digital media expertise to broaden their global reach.”

Under the agreement, WildBrain will create and manage channels, and provide content production services, and audience development and social networking expertise.

About WildBrain

WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Dailymotion and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 20,000 videos across more than 350 kids’ entertainment channels, and generating approximately 30-billion minutes of watch time annually.

Connecting kids’ content owners with advertisers in the advertising video-on-demand (AVOD) space, the WildBrain network features popular third-party brands such as Strawberry Shortcake, Bob the Builder, Fireman Sam and LazyTown, as well as much of DHX Media’s world-renowned library of more than 11,800 half-hours of kids’ and family content, including classic Teletubbies, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain also specializes in the creation of new original content for its network, such as animated and live-action shorts; toy-play and unboxing videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM).

http://www.wildbrain.com

https://www.dhxmedia.com/trade-news/dhx-medias-wildbrain-manage-turner-kids-channels-youtube-emea-latin-america/