Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Turner Broadcasting System Europe has appointed an influential award winning television producer and digital executive to head its Digital Content Strategy for its children’s and general entertainment channels, including Cartoon Network, Boomerang, Cartoonito, Toonami and Boing. Mr Goodchild will lead the local digital teams in Turner’s regional offices across EMEA and will work with the central research, commercial, advertising sales, marketing, PR and franchise management teams in London.

Digital content is an increasingly growing part of Turner’s business, in recent years in the media industry there has been a lot of focus on live-streaming and on-demand TV Anywhere services, micro-formatted content for digital apps such as Cartoon Network Anything and mobile games from Cartoon Network Games. In the digital era, it’s becoming more important to distribute content on multiple devices, such as mobile phones, tablets and PC’s, as consumers want to watch content when and where it’s convenient to them.

In Europe, Middle East and Africa, Turner has launched ten new YouTube channels, 16 new apps and introduced the micro-content app Cartoon Network Anything in seven new markets. Kids app downloads have increased +83% year-on-year, YouTube views increased by 500% across its 18 Cartoon Network and 9 Boomerang YouTube channels. Turner EMEA operates more than 60 websites and other digital platforms and has recently made a content deal with DHX’s WildBrain to manage its show specific children’s animation YouTube channels in EMEA and Latin America.

Mr Goodchild will report to Patricia Hidalgo, SVP Chief Content and Creative Officer EMEA and International Kids Strategy and will work with the brand new Digital Ventures & Innovation division of Turner International. Mr Goodchild also co-founded creative app studio and technology house Gingersnap Studios and co-founder at SyncScreen which provides second screen authoring and synchronisation tools for non-live and VOD productions. He has also worked in several director, producer and executive roles in the UK including at the BBC and at Disney. He has also worked as Head of Digital Services for CBeebies and CBBC and was also behind the development of the CBBC and CBeebies sections on the BBC’s on-demand service – iPlayer.

http://www.thechildrensmediaconference.com/profile/marc-goodchild-5/

From The Offical Turner EMEA Press Release: Turner EMEA appoints Marc Goodchild to Head of Digital Content Strategy & Product

Turner Europe, Middle East and Africa (EMEA) today named Marc Goodchild as its Head of Digital Content Strategy & Product for EMEA.

Goodchild, an award winning television producer and digital executive with a 20-year track record in broadcast, production and the start-up community, will be responsible for the overall content strategy and digital content vision for EMEA, working in close collaboration with all regional content and digital teams. He will also lead the EMEA Central Digital Team and any third party digital vendors, provide support and editorial guidance to the local heads of digital and work in close collaboration with the central research, commercial, advertising sales, marketing, PR and franchise management teams.

Reporting to Patricia Hidalgo, SVP Chief Content and Creative Office EMEA and International Kids Strategy, Goodchild will also be responsible for building and maintaining close collaboration and relationships with all key digital global stakeholders, both technical and editorial, in particular with the recently formed Digital Ventures & Innovation division of Turner International.

His responsibilities for developing and managing EMEA’s digital content and product strategy includes the implementation of Turner-owned digital products and content from the global business, along with those from international and/or EMEA origin that increase and enhance engagement with our audiences and brands across the region.

Patricia Hidalgo ,SVP Chief Content and Creative Office EMEA and International Kids Strategy said:

“This appointment recognises Turner’s focus on giving our fans even more innovative and immersive digital experiences. Marc’s wide range of expertise in the broadcast, production and start-up sectors makes him ideally suited to help us build on our existing momentum in the digital space and deliver a cohesive digital strategy for EMEA. He’ll be integral in helping us continue to create and curate great content so that it is discoverable and engaging how, when and where our fans want it.”

The appointment comes at a time of rapid evolution for Turner into a more consumer-centric, data-driven media company, which includes an accelerated focus on driving and expanding its portfolio of kids and general entertainment branded destinations across all parts of the digital ecosystem.

In EMEA last year alone, the business launched 10 new YouTube channels and 16 new apps and introduced its signature CN Anything app into seven new markets. It saw its kids’ app downloads up +83% year-on-year and its YouTube viewership went up more than fivefold across 18 Cartoon Network and nine Boomerang channels. Turner EMEA currently operates a suite of more than 60 websites and other digital platforms and recently appointed DHX Media’s Wildbrain to manage its YouTube channels in both EMEA and Latin America.

The increased focus on digital will in turn also allow Turner to provide its various partners with fresh and varied ways of associating with our content to reach audiences across the digital spectrum.

Goodchild joins Turner this month after a period working with UK start-ups where among other achievements he pioneered a new second-screen system for kids shows, and most recently a family app gifting platform. Most recently co-founder and CEO at creative app studio and technology house Gingersnap Studios, he was previously co-founder and CCO at SyncScreen providing second screen authoring and synchronisation tools for non-live and VOD productions. His career includes a mix of senior director, producer and executive roles at Disney and the BBC, and on commissions for Discovery and Channel 4. He has also worked as a digital consultant for independent production companies including Jamie Oliver, Zodiak Kids, Lion TV etc. He has a BA Hons in Politics from the University of Nottingham and a post-grad in Broadcast Journalism from City University.

http://www.turner.com/pressroom/turner-emea-appoints-marc-goodchild-head-digital-content-strategy-product-0

Cartoon Network EMEA And Cartoon Network Latin America Partners With WildBrain For YouTube Management

Cartoon Network EMEA And Cartoon Network Latin America Partners With WildBrain For YouTube Management

Cartoon Network EMEA And Cartoon Network Latin America Partners With WildBrain For YouTube Management

Turner Broadcasting System Europe and Turner Broadcasting System Latin America has signed a deal with London based WildBrain to help manage their children’s television show’s YouTube channels. WildBrain will be responsible for specific YouTube accounts for Cartoon Network’s animated shows including The Amazing World of Gumball and Adventure Time which are in the process of being localised, new channels have already rolled out for The Powerpuff Girls and Adventure Time in the UK, Russia, Poland and Latin America.

WildBrain is the digital management division of Canada’s DHX Media, the world’s leading independent kids’ content company. DHX Media has access to a video library of over 11,800 half-hours of kids’ and family content including Cartoon Network’s Supernoobs and Boomerang’s Inspector Gadget. Before the deal, WildBrain was already responsible for managing LazyTown’s YouTube channel, a kids entertainment property owned by Turner. Apart from online kids content management and connecting content owners to advertisers, WildBrain also produce their own original content including storybook reading videos, animated and live-action shortform content and toy unboxing videos.

From The DHX Media Press Release: DHX Media’s Wildbrain To Manage Turner Kids Channels On YouTube For EMEA And Latin America

WildBrain, a leading online kids’ network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, announces a deal with Turner International to manage a number of Turner Kids YouTube channels in Europe, the Middle East and Africa (EMEA) and Latin America. The agreement sees WildBrain extending the international exposure of key Turner brands. New local-language channels have already rolled out for The Powerpuff Girls and Adventure Time in the UK, Russia, Poland, Brazil and Spanish-speaking Latin America, with more languages following soon. The Amazing World of Gumball and Ben 10 will also be included, together with a selection of other Cartoon Network shows.

The deal comes following a successful collaboration between Turner EMEA and WildBrain around LazyTown, which saw a number of local channels launched over the last year.

Patricia Hidalgo, Chief Creative Officer for Turner Kids International, says:

“Building a strong branded presence on YouTube for our major kids’ brands is a key part of our strategy of putting our audience at the centre of everything we do. We are excited to be working with YouTube kids’ specialist WildBrain and to benefit from their fantastic expertise in this field.”

John Robson, Managing Director of WildBrain, commented:

“As a leading network of channels for parents and kids, we are excited to deploy our experience and skills on Turner’s content. As more and more kids consume content on mobile devices, content owners are looking for ways to reach online audiences. We couldn’t be more excited to be looking after great Turner brands like Ben 10 and The Powerpuff Girls, by leveraging our large WildBrain platform and digital media expertise to broaden their global reach.”

Under the agreement, WildBrain will create and manage channels, and provide content production services, and audience development and social networking expertise.

About WildBrain

WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Dailymotion and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 20,000 videos across more than 350 kids’ entertainment channels, and generating approximately 30-billion minutes of watch time annually.

Connecting kids’ content owners with advertisers in the advertising video-on-demand (AVOD) space, the WildBrain network features popular third-party brands such as Strawberry Shortcake, Bob the Builder, Fireman Sam and LazyTown, as well as much of DHX Media’s world-renowned library of more than 11,800 half-hours of kids’ and family content, including classic Teletubbies, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain also specializes in the creation of new original content for its network, such as animated and live-action shorts; toy-play and unboxing videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM).

http://www.wildbrain.com

https://www.dhxmedia.com/trade-news/dhx-medias-wildbrain-manage-turner-kids-channels-youtube-emea-latin-america/

Cartoon Network UK Adventure Time Virtual Reality Game Available From 29th September

Cartoon Network UK Adventure Time Virtual Reality Game Available From 29th September

Cartoon Network UK Adventure Time Virtual Reality Game Available From 29th September

Cartoon Network UK will be releasing an Adventure Time virtual reality game on Google Play for Android mobile devices on Thursday 29th September. The “I See Ooo” game features many of the characters from the popular animated show and the player can immerse themselves in a story in the Land of Ooo, with three different mini-games with twenty levels and several levels of difficulty. The first two mini-games will be avaliable from launch: Glider Flight and Snowball Fight, Puzzle Path will be released later as a free downloadable. The game will be released in UK, Ireland and the Nordic countries.

Alongside the release of the game, a Jake the Dog themed VR viewer will be available to purchase on pyramidshop.com and Forbidden Planet for £24.99, the viewer can also be used for other VR games. Each Jake the Dog VR viewer also comes with a download code for the I See Ooo app.

The I See Ooo game was developed by Bristol-based VR software company Opposable.

http://www.opposablevr.com

Patricia Hidalgo, chief content officer, Kids, Turner EMEA and international kids strategy said:

“At Turner we are committed to creating and developing the best content for audiences and ensuring that our viewers are able to experience our brands across multiple platforms, windows and devices. This comprehensive, immersive new VR experience for Adventure Time is an excellent example of how we are continually looking to innovate and offer fans new ways to interact with their favourite shows and characters – and on a deeper level than ever before.”

Johanne Broadfield, VP, Cartoon Network Enterprises, Turner EMEA said:

“I can’t think of a more perfect show to highlight this exciting new technology than the quirky and unpredictable Adventure Time. Its licensing potential and social currency gives us so much scope when creating new ways for fans to play and interact with the brand – and, in this instance, we have an amazing, one-of-a-kind offering that not only allows kids to try out virtual reality gaming but also gives them the chance to become Jake the Dog with a fully customised VR viewer.”

http://www.digitaltveurope.net/601782/cartoon-network-to-launch-vr-mobile-game-and-viewer/

From The Official Turner UK Press Release:

Cartoon Network is giving fans of global hit animated series Adventure Time an opportunity to experience the show in a whole new way, with the launch of the thrilling virtual reality mobile game “I See Ooo” and specially-designed Adventure Time branded viewer to play it through.

Feel closer to Finn the Human, Jake the Dog, Princess Bubblegum and the rest of the cast as you immerse yourself fully in the Land of Ooo. Play as Finn to take on three righteous challenges and help him unlock Party Pat, the Party Bears and Abracadaniel – and discover why the Ice King is such a party pooper.

Start the game in the Tree Fort partying with your friends when suddenly the Ice King attacks, freezes everyone and scatters them across Ooo. Now it’s up to you and Finn to find your friends, release them from their ice prisons and restart the party.

Featuring the popular characters and quirky stories familiar to fans of Adventure Time, “I See Ooo” is a funny, compelling, intuitive and highly-entertaining game with broad appeal that makes for a brilliant and affordable introduction to the world of virtual reality. It features an original story and two games to experience, Snowball Fight and Glider Flight, plus a third game, Puzzle Path, which will made available as a free downloadable content pack shortly after launch. Each game contains twenty levels with varying degrees of difficulty, alongside fourteen characters to discover. Launching together with a specially-designed Jake-the-Dog branded viewer, this is a first-of-a-kind offering for those wanting to try out virtual reality gaming.

What do you get?

1 Adventure Time branded viewer
1 original story
3 games set in the Land of Ooo (2 at launch + 1 as free downloadable content)
3 virtual rooms to explore in the Tree Fort (2 at launch + 1 included with free downloadable content)
20 levels to complete in each game
14 characters to discover (6 at launch + 8 further characters included with free downloadable content)
Powerful items to find and use in the games
Additional elements unlocked when you achieve awesomeness
Original music from the show

The combined “I See Ooo” virtual reality branded viewer and mobile game can be purchased now at pyramidshop.com and Forbidden Planet and is targeted at kids 7+ and adult fans. Created by Pendleton Ward and produced by Cartoon Network Studios, Adventure Time season seven is currently airing across Europe, the Middle East and Africa. Catch Adventure Time every day at 5pm on Cartoon Network.