Vishal Dembla Appointed VP And General Manager For Turner Southeast Asia

Vishal Dembla Appointed VP And General Manager For Turner Southeast Asia

Vishal Dembla Appointed VP And General Manager For Turner Southeast Asia

This week (06/02/2017), Turner Southeast Asia has appointed a new vice president and general manager – Vishal Dembla. In his new role, Mr Dembla will oversee, lead and develop all of Turner’s entertainment and kids channel operations in the Southeast Asia region. This includes Cartoon Network and Boomerang.

Mr. Dembla will oversee ad-sales, content sales, programming, creative, channel distribution and marketing departments and will be based in Singapore.

In his previous role, Mr. Dembla was responsible for Turner’s distribution and content sales in Hong Kong, Thailand, Vietnam and the Philippines, which has now expanded to Singapore, Malaysia and Indonesia.

From The Official Turner Southeast Asia Press Release: Turner Announces New Southeast Asia Organisation and New General Manager

Turner Asia Pacific has announced the establishment of a new Southeast Asia organization and appointment of a new regional lead to be based in Singapore.

Vishal Dembla has been named Vice President and General Manager of Turner Southeast Asia. In this new role, he has been tasked with growing all of Turner’s commercial and channel operations within this increasingly important region, as well as the day-to-day management of its kids and entertainment businesses in Southeast Asia.

“For the first time, we have aligned all our Southeast Asia efforts under one executive and these changes will enable Turner to better develop its growing business in this region,” commented Phil Nelson, Turner’s Managing Director of Southeast Asia Pacific and North Asia. “Vishal has been an integral member of our senior management team – forging new initiatives and driving growth – and is well-positioned for this new role.”

In addition to oversight of all commercial lines including ad-sales and content sales, Mr. Dembla will lead the region’s programming, creative services and marketing departments for all of Turner’s kids and entertainment brands. The team will also handle the network distribution side of the business – focusing on further expanding the reach of brands including CNN International, Warner TV, Oh!K, Cartoon Network and Boomerang in Southeast Asia.

In his previous capacity, Mr. Dembla was responsible for Turner’s distribution and content sales in Hong Kong, Thailand, Vietnam and the Philippines. His expanded geographical remit now also includes Singapore, Malaysia and Indonesia.

https://www.turner.com/pressroom/turner-announces-new-southeast-asia-organization-and-new-general-manager

Boomerang Launches In Taiwan 14th November

Boomerang Launches In Taiwan 14th November

Boomerang Launches In Taiwan 14th November

Cartoon Network’s classic and family friendly animation sister channel – Boomerang will be launching in Taiwan for the first time on Monday 14th November. The pan-Asia-Pacific Boomerang feed is already available in 32 million homes across the region, the Taiwanese launch will expand the channel’s distribution and add an extra 1.6 million Kbro and Taiwan Mobile subscribers to its potential viewership.

From Boomerang’s debut on 14th November, viewers will be able to enjoy classic animation from the likes of Tom and Jerry, Scooby-Doo and Looney Tunes and also contemporary shows from Warner Bros. Animation and other independent studios such as Bunnicula, Talking Tom and Friends and also Grizzy and the Lemmings; which has been an kids media industry hit at the MIP Junior convention at Cannes this year.

Viewers in Taiwan will also be able to enjoy episodes of My Little Pony: Friendship is Magic and watch animated movies on Sundays. Shows will be available in Mandarin Chinese audio and traditional Chinese subtitles. Cartoon Network is already the most popular international kids channel in Taiwan, its logical that Boomerang should follow in Cartoon Network’s footsteps and launch in the country, as Boomerang is Turner’s second most distributed animation channel.

The Boomerang Asia pan-feed originally launched on 1st September 2005, closed in 2012 and was revived on 1st January 2015 replacing Cartoonito Asia. The channel also has an companion mobile app called “Boomerang Watch and Play”, while using the app, people can watch Boomerang shows while playing a series of mini-games.

Boomerang Southeast Asia currently airs a programming block called “Caturdays” as the name suggests, it’s a block of shows featuring Boomerang’s resident cat characters airing on Saturdays: the block features episodes of Tom and Jerry, Silvester and Tweety, Pink Panther and Pals and The Garfield Show. Turner Asia-Pacific promoted “Caturdays” as a programming feature for the channel’s launch in Taiwan.

From The Turner Asia-Pacific Press Release

Boomerang, Turner’s global kids’ brand and companion channel to Cartoon Network, is now available in Taiwan for the first time.

With an additional 1.6 million subscribers across Kbro and Taiwan Mobile platforms, the agreement increases the channel’s distribution in Asia Pacific to 32 million households since the channel’s relaunch in late 2014.

From November 14, the all-animation network will have both Mandarin audio and traditional Chinese subtitles, boasting an impressive line-up of new series and movies programmed for both kids and their families.

In addition to the ever-popular Tom and Jerry, Scooby-Doo and Looney Tunes, new shows include Bunnicula, Talking Tom and the hilarious Grizzy and the Lemmings – the most-talked-about animated series at MIP Junior in Cannes last month. Other channel highlights in November feature new episodes of My Little Pony: Friendship is Magic and Sunday movies with Barbie and Tom and Jerry.

Phil Nelson, Turner’s Managing Director for North and Southeast Asia Pacific, said:

“To see Boomerang’s country count and regional distribution maintain this kind of momentum is fantastic. Cartoon Network is already the No. 1 international Kids channel in Taiwan and Boomerang will complement it perfectly – providing viewers with the ultimate family-friendly destination for iconic cartoon franchises.”

Boomerang is created for kids aged 4-9, as well as their families and caregivers. In addition to new and exclusive content from Warner Bros. Animation, international premium acquisitions include: The Garfield Show, Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series and Inspector Gadget.

To complement the on-air offering regionally, Boomerang Watch and Play hosts both video and gaming content in a safe and fun app designed for tablets.

https://www.turner.com/pressroom/turner%E2%80%99s-boomerang-channel-arrives-taiwan

http://www.boomerang.asia/

Cartoon Network Asia-Pacific And AIA Malaysia Team Up For Move It Movement Campaign

Cartoon Network Asia-Pacific And AIA Malaysia Team Up For Move It Movement Campaign

Cartoon Network Asia-Pacific And AIA Malaysia Team Up For Move It Movement Campaign

Life insurance company AIA Malaysia has teamed up with Turner Asia Pacific to create the Cartoon Network Move it Movement health campaign. The Cartoon Network Move it Movement event – presented by AIA Vitality in Kuala Lumpur, Malaysia on Friday 9th December to Sunday 11th December will feature mental and physical games, health check-ups, food and nutrition quizzes, and an opportunity to meet and greet Ben Tennyson from Ben 10 and The Powerpuff Girls. The purpose of the event is to increase the awareness of people’s health (from exercise to a balanced diet) and Cartoon Network is helping to add a bit of fun factor to the campaign in an attempt to get kids (and adults) fit and healthy.

According to research from AIA, two-thirds of children in Southeast Asia regularly enjoy watching cartoons with their parents, research from AIA also states that Malaysia’s younger generation tend to know more about their parents’ health than they do themselves.

Thomas Wong, chief marketing officer of AIA commented on the importance of the campaign:

“We are excited about this collaboration with Turner and Cartoon Network to drive awareness on the importance of health and fitness in Malaysia. As a leading insurer in Malaysia, we are committed to putting ‘life’ at the heart of life insurance. To do this, we will play a more active role in empowering and enabling our customers and the community to take better care of their health. This campaign is a fun way for us to reach out to families and inspire them to make positive, sustainable changes to their lifestyle that will translate to better health.”

Phil Nelson, managing director of Turner Asia-Pacific explains that Cartoon Network is the perfect partner to help run the Move It Movement Campaign:

“Cartoon Network is the perfect partner for AIA to introduce kids to a conversation around health, fitness and lifestyle, where they can play a key role in influencing the entire family’s well-being. We can use the power of the Cartoon Network brand to inspire kids and parents to make healthy choices and build healthy habits together. Turner’s creative team has a wealth of experience partnering with progressive, innovative brands that recognize the tremendous influence of kids on all aspects of family life and parent decision making.”

http://www.marketing-interactive.com/aia-malaysia-gets-board-cartoon-network/