Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

On Monday (4th March), Cartoon Network Asia Pacific has announced that it will continue its ongoing We Bare Bears regional marketing campaign during 2019. We Bare Bears is one of the most popular Cartoon Network shows in the Asia Pacific region, its success has led to several merchandise licensing deals and special events. Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Ice Bear and Panda in their ongoing attempt to fit into human society, they always get into mishaps but they make new friends along the way.

Throughout 2019, Cartoon Network Asia Pacific will be pushing its biggest ever promotional effort for We Bare Bears, which will include mall events, social media influencer tie-ups, competitions and character meet and greets with Grizzly, Panda and Ice Bear. CN has also started its We Bare Bears Southeast Asia tour called “We’ll Be There”, the name of the tour comes from the name of the show’s opening theme, performed by British singer/songwriter, Estelle. Fans can also vote for which country in Southeast Asia they want the bears to visit, the first stop on the tour will be in Singapore at Tampines 1 and Century Square on 20th to 26th March.

We Bare Bears merchandise has been selling fast in Asia, retailers that sell We Bare Bears merchandise include Miniso (Asia and Worldwide), SPAO (South Korea and Malaysia) and Penshoppe in the Philippines. There was even a pop-up café in South Korea. In terms of online content, there’s new We Bare Bears emoticons and stickers and there’s a brand new Facebook community page for We Bare Bears for fans who live in Asia.

CN Asia’s We Bare Bears community page:

https://www.facebook.com/groups/415745118939868/

Cartoon Network Australia has also kicked off its own version of the “We’ll Be There” tour called “We Bare Bears on Tour”. On Valentine’s Day (14th February), the bears visited the Sydney Opera House, Pitt Street Mall and China Town, a total of 1,000 plush bear toys were given away to the public. The Australian tour will continue throughout the year, with the bears visiting different locations. In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in the Asia Pacific region.

The bears have been spotted everywhere in Singapore, with partnerships with Frasers Malls during Christmas and also at the Sentosa MegaFun event. The bears were a prominent feature at the Cartoon Network Animate Your Life event at Gardens By The Bay last year. Daniel Chong’s parents originally came from Singapore and a Merlion – the national symbol of Singapore also appeared in the We Bare Bears episode – “Lil Squid”.

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. The partnership also includes photo opportunities, character appearances and giveaways.

The We Bare Bears: Match3 Repairs mobile game has seen almost 7 million global downloads, with popularity spikes in Japan, Taiwan and South Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on Google Play.

Other We Bare Bears related marketing in the Asia-Pacific region:

– We Bare Bears apparel and accessories

– Partnership with ride hailing platform Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– We Bare Bears EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

From The Turner Asia-Pacific Press Release: Cartoon Network Goes Big On Bears & Fan Engagement

It’s time to hug it out. Throughout 2019, Cartoon Network is on a mission to get fans of its hit original comedy We Bare Bears feeling the love in a multi-layered, regional campaign.

As part of the show’s biggest ever promotion drive there will be mall activations, social media influencer tie-ups, competitions and plenty of free hugs from character mascots of Grizzly, Panda and Ice Bear. Fans can vote for which country in Southeast Asia they want the bears to visit through the “We’ll Be There” microsite. The campaign’s name comes from the show’s opening theme song, performed by UK artist, Estelle.

“At Cartoon Network, we believe in surrounding our fans with content and real-life experiences. In this case, they can be wrapped in a great big bear hug!” said Phil Nelson, Managing Director of Turner in North and Southeast Asia Pacific. “The engaging show has really excited our partners, and we’re working on some great projects, on and off-screen, to build this franchise into something even bigger.”

In recent months, all around Asia, bear merchandise has been flying off the shelves. From Miniso globally, to SPAO stores in Korea and Malaysia, to Penshoppe in the Philippines – even a pop-up café in Korea. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in Asia can also join the new Facebook community page to receive updates all year round.

In Australia, Cartoon Network has also just kicked off its own version of the campaign “We Bare Bears on Tour”. On Valentine’s Day, the bears visited the Opera House, Pitt Street Mall and China Town, where they handed out over 1,000 plush bears – and about the same amount of free hugs.

To see just how far the love spread, check out the video and pictures. The tour will continue throughout the year with the bears popping up at different locations in Australia.

In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in Asia Pacific.

Here are some of the highlights:

Singapore stacks up

The bears have been spotted everywhere in the Lion City. Partnerships with Fraser’s malls over Christmas and at the Sentosa MegaFun event took the franchise to the next level. They also took pride of place at last year’s Cartoon Network Animate Your Life event in Garden’s by the Bay. The show’s creator, Daniel Chong, has Singaporean roots and a Merlion – the country’s national icon – even featured in a recent episode. Local influencers and students have also created videos to support the “We’ll Be There” campaign.

Home Run with Doosan Bears in Korea

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. Marketing activities comprised photo opportunities, character appearances and giveaways. Through these events, sales of We Bare Bears-licensed consumer products skyrocketed.

Swiped Right? Congrats, it’s a Match3!

The success of the Korea-developed We Bare Bears: Match3 Repairs game has seen almost 7 million global downloads, with notable spikes in Japan, Taiwan and Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on the Google Play.

Best of the Rest:

– Bears are everywhere right now! Consumer products are available across multiple categories – from apparel to accessories – across all of Asia Pacific.

– Partnerships with Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– Travel with the Bears! EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand all have featured Bears branding.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

https://www.turner.com/pressroom/cartoon-network-goes-big-bears-%C2%A0fan-engagement

Cartoon Network Asia-Pacific And South Korean Game Developer SundayToz Partner Up Again For Another Mobile Game

Cartoon Network Asia-Pacific And South Korean Game Developer SundayToz Partner Up Again For Another Mobile Game

Cartoon Network Asia-Pacific And South Korean Game Developer SundayToz Partner Up Again For Another Mobile Game

Following the successful international rollout of the We Bare Bears Match3 Repairs mobile game, Turner Asia-Pacific and South Korean mobile game developer – SundayToz have decided to team up once again to develop a brand new Cartoon Network mobile game for the Asia-Pacific region.

As part of the new agreement, SundayToz will provide game development services for the new game, while Cartoon Network will be offering four of their most popular IPs which will include – The Powerpuff Girls, Adventure Time, The Amazing World of Gumball and We Bare Bears. Each of the four IPs were specifically chosen for the game because of their wide and diverse audience, which will help maximize the appeal of the new game to potential players. The new world-building game is set to launch in the Asia-Pacific region in the first quarter of 2020.

SundayToz’s and Cartoon Network Asia-Pacific’s We Bare Bears Match3 Repairs mobile game has had 6.5 million app downloads to date and has high engagement and high player retention rates.

From The Turner Asia-Pacific Press Release: Turner Partners With SundayToz To Launch 2nd Cartoon Network Game: Sequel announced after global success of ‘We Bare Bears’ puzzle app

Korean game developer SundayToz has once again partnered with media group Turner to launch a new Cartoon Network game for Asia Pacific.

The announcement follows the 2018 global rollout of the We Bare Bears Match3 Repairs puzzle game, which has had 6.5 million app downloads to date, as well as envious engagement stats and retention rates.

The new agreement includes game development and servicing by SundayToz, and features four popular Cartoon Network IP. The follow-up game is expected to launch around the APAC region in the first quarter of 2020.

Kim Jung-Sub, CEO of SundayToz, said, “The second collaboration between our two companies, following the popular mobile game We Bare Bears Match3 Repairs, will foster the growth of casual game genre in Korea to make it an even larger one. We are looking forward to launching the best service for gamers and cartoon fans.”

Characters from Cartoon Network’s The Powerpuff Girls, Adventure Time, The Amazing World of Gumball and We Bare Bears – IPs with a wide and diverse audience – will all make an appearance in the world-building game.

Phil Nelson, Turner’s Managing Director of North Asia, added: “Our two companies have already demonstrated great synergy by combining world-class game development and hugely popular IP. We are confident we will launch another popular mobile game, and further build on our relationship and experience.”

About SundayToz

Established in 2009, mobile game developer SundayToz released and serviced Korea’s mega selling game ‘Anipang’ in 2013 upon the introduction of smartphones. Currently, SundayToz is servicing nearly 10 different mobile games utlilizing self-developed Anipang, mobile games of various external IPs, HTML5 based mobile games, etc. SundayToz is recognized for its world class developing ability in the Korean mobile game market, which is often referred to as one of the top 5 markets in the world.

https://www.regularcapital.com/wp-content/uploads/2018/12/Turner-SundayToz-Partner-for-2nd-Cartoon-Network-Game.docx

https://www.regularcapital.com/2018/05/cartoon-network-games-and-south-korean-game-developer-sundaytozs-we-bare-bears-match3-repairs-game-is-now-available-worldwide/

http://en.sundaytoz.com/

Cartoon Network Southeast Asia Operations Moving To Singapore

Cartoon Network Southeast Asia Operations Moving To Singapore

Cartoon Network Southeast Asia Operations Moving To Singapore

Turner Asia-Pacific has announced that they are moving their Southeast Asia division’s operations from their Hong Kong headquarters to its Singapore hub as part of its decentralisation process the company has been undertaking since 2013. A third of the employees will move to Singapore, everyone else will be relocated to other divisions or will sadly lose their jobs. The central hub in Singapore will be led by Vishal Dembla, the vice president and general manager of the Southeast Asia region. Cartoon Network Asia-Pacific has already outsourced a large chunk of its presentation department to Infinite Studios in Singapore last year, with some staff moving from Hong Kong. Turner Asia-Pacific is split up into three sub-regions, South Asia, Southeast Asia-Pacific and North Asia.

In February, Turner’s managing director of South East Asia Pacific and North Asia Phil Nelson said: “These changes will enable Turner to better develop its growing business in this region.” Turner’s corporate communications and marketing VP Gregory Ho has said the move would not affect the APAC base in Hong Kong.

http://www.mumbrella.asia/2017/05/jobs-go-turner-south-east-asia-operation-moves-hong-kong-singapore/