Pierre Branco Appointed As New Turner Northern Europe Manager

Pierre Branco Appointed As New Turner Northern Europe Manager

Pierre Branco Appointed As New Turner Northern Europe Manager

Today (28/06/2017), Turner Broadcasting System Europe has appointed Pierre Branco as the new SVP (Senior Vice President) of Turner Northern Europe (UK and Ireland, Nordics and Baltics), he replaces Ian McDonough who announced his resignation in April this year. Mr Branco is a long serving Turner EMEA (Europe, Middle East and Africa) employee and has worked for the company since 2006, in his last role, he was the general manager for Turner’s channels in France, Portugal, Africa and Israel.

In his new role, Mr Branco will move from his old regional base in Paris to Turner EMEA’s headquarters in London, where he will report to Turner EMEA president, Giorgio Stock. Mr Branco will be working with the Turner Northern Europe team leaders including the head of UK Kids channels – Sean Gorman (manager of Cartoon Network UK, Boomerang UK and Cartoonito UK) and the general manager of Turner in Scandinavia – Bo Falk Østergaard as well as their respective teams.

During his time as general manager of Turner France, Portugal and Africa, he has introduced Turner’s action-animation channel brand – Toonami to France and Africa and launched variety animation channel Boing in Africa, he also oversaw a 12-channel children’s, news, movie and general entertainment portfolio in three different languages (French, Portuguese and English), including editorial and creative strategy, programming and acquisitions, marketing, production and digital functions.

Mr Branco’s wealth of experience while building the French, Portuguese and African part of the business can be used to develop and maintain the reputation of the Northern Europe part of the company, especially as Cartoon Network is currently the number one channel for boys in the UK and Denmark*. Meanwhile in France, Portugal and Africa, the SVP of Turner Southern Europe and Africa – Jaime Ondarza will be advising local teams until a replacement is found.

From the Turner EMEA Press Release: Turner EMEA Appoints Pierre Branco to lead its Northern European business

Turner EMEA today announced a significant internal promotion with the appointment of Pierre Branco to the role of SVP Northern Europe. Branco, who takes up the role with immediate effect from his present position as Turner’s GM for France, Portugal, Africa and Israel, will lead Turner’s business across the UK, Nordics and Baltics at a period of particularly fast paced change for the company. He will move to London from Paris in the coming months and will report directly to Turner EMEA President, Giorgio Stock, and joins his executive team.

Overseeing a senior management team who themselves bring a wealth of experience within the Northern European markets, Branco, a more than ten year Turner veteran behind some of the company’s fastest growing EMEA markets, will be responsible for leading the growth and development of Turner’s operations in the region. This includes its kids and general entertainment portfolio of Cartoon Network, Boomerang, Cartoonito, TCM and TNT brands, as well as the distribution of CNNI. He will be charged with identifying new areas for driving revenues and profits, overseeing P&L and ensuring consistency and strategy for the region, all through the lens of delivering branded experiences that drive fan engagement across the linear and non linear ecosystem.

Stock says: “At a time when we are developing ambitious new initiatives in the Northern Europe region alongside a relentless focus on our core channels business, this is a particularly important appointment and amongst a high calibre of candidates Pierre stood out for his exceptional track record in building our brands and driving growth. His combination of industry knowledge, a deep commitment to leveraging the digital trends shaping our business and a passion for putting our fans at the centre of everything we do, will bring vision and momentum to the Northern Europe business to take it to the next level.”

Branco’s transition to the Northern Europe remit follows a transformative approach to his current role where he has overseen mould breaking commercial deals, the introduction of new brands to the marketplace and reinvigorated businesses in highly differentiated markets such as France and Africa, both of which have enjoyed their best commercial and ratings performances to date under his leadership.

Branco has been with Turner since 2006, most recently as Vice President and General Manager, France, Portugal, Africa and Israel, overseeing a 12-channel portfolio in three different languages, including editorial and creative strategy, programming and acquisitions, marketing, production and digital functions.

Added Stock, “It’s particularly rewarding, and proof of the calibre of talent we have at Turner, to promote from within the company, as we continue to deliver on our commitment to create and curate great content that really resonates with our audiences, wherever and whenever they are engaging with us.”

The appointment comes at a time when the strength of Turner’s Northern Europe brand portfolio includes Cartoon Network maintaining its #1 position for boys in the UK and Denmark*, long term established platform partnerships and significant growth in digital engagement across the region.

*Source: BARB, boys 4-15 in the UK and Kantar Gallup DK/Kantar TNS NO/MMS SE, boys 4-9 in Denmark




Paralympian Ntando Mahlangu Ambassador For Cartoon Network Africa’s Buddy Network Anti-Bullying Campaign 2017

Paralympian Ntando Mahlangu Ambassador For Cartoon Network Africa's Buddy Network Anti-Bullying Campaign 2017

Paralympian Ntando Mahlangu Ambassador For Cartoon Network Africa’s Buddy Network Anti-Bullying Campaign 2017

Fifteen-year-old, double-amputee Paralympic sprinter Ntando Mahlangu has teamed up with Cartoon Network to launch the 2017 African edition of their anti-bullying campaign – Cartoon Network Buddy Network.

Cartoon Network Buddy Network first started in the United States under the name “Stop Bullying: Speak Up” and the initiative has since spread to Latin America (Basta de Bullying), Europe and Africa, the purpose of the campaign is to raise awareness about bullying among young people in Africa. Ntando Mahlangu will be taking part in the campaign as an ambassador and will appear in an on-air campaign on Cartoon Network Africa, the campaign will also feature a series of animated shorts voiced by children which include positive messages about friendship, school and setting aside their differences, whether its at school, outside school or online. Ntando Mahlangu himself has experienced bullying in the past and went on to win a silver at the 200m sprint event during the 2016 Summer Paralympic Games.

While announcing his new role as Cartoon Network Buddy Network ambassador, Ntando Mahlangu said:

“What an honour to follow in the footsteps of Wayde van Niekerk, CN Buddy Network’s brand ambassador for 2016. Wayde is an amazing athlete and I aspire to be like him one day. To learn that he was once bullied was an opportunity for me to be brave and speak out about my experience in order to raise awareness around discrimination regarding disabilities. I am proud of who I am and what I have accomplished and I hope my bully can see me now. I was so excited when Cartoon Network approached me, I appreciate having the opportunity to inspire other kids like me; to be proud of who they are. I know what it feels like to be bullied – it’s not cool. If you are being bullied, speak up, so that together, we can beat the bully”

For the Buddy Network campaign, Cartoon Network has collaborated with Childline and SaveTNet Cyber Safety, two organisations that work to assist children who have experience abuse and is force for children’s rights in Africa.

While talking about the anti-bullying initiative, Childline South Africa’s national executive officer, Dumisile Nala said:

“Bullying in schools is a worldwide problem that impacts adversely on school climates, and this can have a devastating impact on young people. It can affect their confidence, their school work, leave them feeling isolated, and friendless – and even make them feel that life is not worth living. That’s why Childline is delighted to partner with Cartoon Network again to reach out so that the kids do not have to suffer in silence.”

SaveTNet Cyber safety chief executive officer, Rianette Leibowitz also said:

“Sadly, many young people commit suicide because of cyberbullying, and SaveTNet aims to save lives by creating awareness for responsible digital engagement. Cyberbullying has a lasting effect, and we encourage viewers to consider the consequences of what they share via digital platforms. Partners, such as Cartoon Network, enable us to share the cyber safety message with a wider audience to ensure people know that there is help and support available and that they are not alone”

Cartoon Network Africa’s Be a Buddy website (http://beabuddy.cartoonnetworkhq.com) forms as part of the campaign and is for anyone who has been affected by bullying, either directly or indirectly, the website offers advice and contact details for both Childline South Africa and SaveTNet for immediate help, support and relief.

Pierre Branco, VP and Managing Director of Turner France, Portugal and Africa also made this statement about Cartoon Network’s continuing commitment to their anti-bullying campaign:

“Bullying is a real and, sadly, growing issue for our viewers and it concerns us knowing that most of our children across Africa are affected daily by bullying in person and online. It is hugely important for us to address this issue in a way that is positive, supportive, and relevant. This year’s series of bespoke ‘Be a Buddy, Not a Bully’ animations makes use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for our viewers, encouraging them to stand up and speak out against bullying.”



Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

The South African newspaper – Sunday Times has released results from the 13th edition of their Generation Next Youth Brand Survey and according to the survey, it’s Turner’s best ever results for their children’s channels. The survey was conducted not only to find out kids’, teenagers’ and young adults’ favourite brands but also their thoughts, minds, desires and needs. According to the survey, Cartoon Network has been voted the number one “Coolest Kids TV Channel’ for 2017 (20% of the vote), climbing from fourth place in 2013 (14.2%). Cartoon Network also achieved second place in the “Coolest TV Channel” category for the second consecutive year. Also according to the survey, Regular Show is the 2nd “Coolest Cartoon Show” in South Africa, with Teen Titans Go! also being in fifth place. Also, Rigby and Mordecai from Cartoon Network’s Regular Show, were voted the 6th and 8th “Coolest Animated Brand Characters” in the whole of South Africa.

Boomerang has also seen an increase in popularity, doubling from 4.5% to 9.8%, Boomerang’s infamous cat and mouse frenemy duo – Tom and Jerry was voted the “Coolest Cartoon Show” for the third year in a row and also earned the top spot in the “Coolest Animated Brand Characters” category. Mr Bean: The Animated Series achieved 7th place in the ‘Coolest Animated Brand Characters’ category while reaching 9th place in the “Coolest Cartoon Show” category. In the 2017 survey, Boomerang was ranked as the 5th “Coolest Kids Channel”. The survey was conducted by HDI Youth Marketeers on behalf of The Sunday Times, and congratulations to Turner Africa for the fantastic results.

From The Turner Africa/Burson-Marsteller Press Release: Turner Kids is Just Too Cool for School! Turner’s kid focused channels, Cartoon Network and Boomerang, recognised and voted top of their class in Generation Next Youth Brand Survey

The results of the 13th Sunday Times Generation Next Youth Brand Survey, conducted by HDI Youth Marketeers, have been made public, and get this, Turner’s cartoon characters and channels are right up there rocking the votes with its best performing year ever!

The Youth Survey, aimed at tapping into the thoughts, minds, desires and needs of the local youth market, aged between eight and 23, really allows brands to understand where they are at in the minds of their consumers.

Over the past five years, Cartoon Network has in the Kids TV Channel category gone from 4th place in 2013 (at 14.2%) to first place in 2017 (at 20%). Not only has the channel snatched the top spot after having been voted the #1 ‘Coolest Kids TV Channel’, but also achieved 2nd spot in the overall ‘Coolest TV Channel’ category for the second consecutive year. Cartoon Network also featured twice in the top five for the ‘Coolest Cartoon Show’ with Regular Show and Teen Titans Go! coming in at #2 and #5 respectively. To top it off, Rigby and Mordecai from the Regular Show, were voted the #6 and #8 ‘Coolest Animated Brand Characters’ in the whole of South Africa!

Boomerang has also grown over the past five years, doubling from having a 4.5% vote, to a 9.8% vote, Boomerang’s famous cat and mouse dynamo duo, Tom & Jerry was voted the ‘Coolest Cartoon Show’ EVER for the third year in a row! The partners in crime also scooped top spot in the ‘Animated Brand Characters’ category and, the Boomerang channel rated the 5th ‘Coolest Kids Channel’ overall. The continuing escapades of Mr Bean: The Animated Series affirmed its position as the #7 ‘Coolest Animated Brand Characters’ while coming in at ninth place overall for the ‘Coolest Cartoon Show’.

Catherine Bothma, MD of HDI Youth Marketeers says: “This has been the first year that Turner Kids TV channels has been so rewarded in this study, winning across age categories (kids, teens and young adults), which was interestingly dominated by a male vote. They beat last year’s winner, who placed second this year, by a considerable 3.7% margin.”

Pierre Branco, VP and Managing Director of Turner Africa says: “We here at Turner are so pleased with the results! It is so wonderful to watch our channels and characters live, grow and thrive – especially in such a competitive environment where children are absolutely spoiled for choice. This is an affirmation that Turner’s kids channels have entrenched themselves in the South African youth and are seen to be cool and widely loved. Congratulations to everyone concerned and a huge thank you to all our consumers who voted for us!”