Boomerang Launches In Taiwan 14th November
Cartoon Network’s classic and family friendly animation sister channel – Boomerang will be launching in Taiwan for the first time on Monday 14th November. The pan-Asia-Pacific Boomerang feed is already available in 32 million homes across the region, the Taiwanese launch will expand the channel’s distribution and add an extra 1.6 million Kbro and Taiwan Mobile subscribers to its potential viewership.
From Boomerang’s debut on 14th November, viewers will be able to enjoy classic animation from the likes of Tom and Jerry, Scooby-Doo and Looney Tunes and also contemporary shows from Warner Bros. Animation and other independent studios such as Bunnicula, Talking Tom and Friends and also Grizzy and the Lemmings; which has been an kids media industry hit at the MIP Junior convention at Cannes this year.
Viewers in Taiwan will also be able to enjoy episodes of My Little Pony: Friendship is Magic and watch animated movies on Sundays. Shows will be available in Mandarin Chinese audio and traditional Chinese subtitles. Cartoon Network is already the most popular international kids channel in Taiwan, its logical that Boomerang should follow in Cartoon Network’s footsteps and launch in the country, as Boomerang is Turner’s second most distributed animation channel.
The Boomerang Asia pan-feed originally launched on 1st September 2005, closed in 2012 and was revived on 1st January 2015 replacing Cartoonito Asia. The channel also has an companion mobile app called “Boomerang Watch and Play”, while using the app, people can watch Boomerang shows while playing a series of mini-games.
Boomerang Southeast Asia currently airs a programming block called “Caturdays” as the name suggests, it’s a block of shows featuring Boomerang’s resident cat characters airing on Saturdays: the block features episodes of Tom and Jerry, Silvester and Tweety, Pink Panther and Pals and The Garfield Show. Turner Asia-Pacific promoted “Caturdays” as a programming feature for the channel’s launch in Taiwan.
From The Turner Asia-Pacific Press Release
Boomerang, Turner’s global kids’ brand and companion channel to Cartoon Network, is now available in Taiwan for the first time.
With an additional 1.6 million subscribers across Kbro and Taiwan Mobile platforms, the agreement increases the channel’s distribution in Asia Pacific to 32 million households since the channel’s relaunch in late 2014.
From November 14, the all-animation network will have both Mandarin audio and traditional Chinese subtitles, boasting an impressive line-up of new series and movies programmed for both kids and their families.
In addition to the ever-popular Tom and Jerry, Scooby-Doo and Looney Tunes, new shows include Bunnicula, Talking Tom and the hilarious Grizzy and the Lemmings – the most-talked-about animated series at MIP Junior in Cannes last month. Other channel highlights in November feature new episodes of My Little Pony: Friendship is Magic and Sunday movies with Barbie and Tom and Jerry.
Phil Nelson, Turner’s Managing Director for North and Southeast Asia Pacific, said:
“To see Boomerang’s country count and regional distribution maintain this kind of momentum is fantastic. Cartoon Network is already the No. 1 international Kids channel in Taiwan and Boomerang will complement it perfectly – providing viewers with the ultimate family-friendly destination for iconic cartoon franchises.”
Boomerang is created for kids aged 4-9, as well as their families and caregivers. In addition to new and exclusive content from Warner Bros. Animation, international premium acquisitions include: The Garfield Show, Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series and Inspector Gadget.
To complement the on-air offering regionally, Boomerang Watch and Play hosts both video and gaming content in a safe and fun app designed for tablets.