Boomerang UK Dorothy And The Wizard Of Oz Watch And Win Competition
Every day on the Boomerang UK TV channel, Dorothy will appear at bottom-right of the screen during shows wearing different costumes. After seeing Dorothy on-screen, visit the Dorothy and the Wizard of Oz competition page on the Boomerang UK website (http://www.boomerangtv.co.uk/campaigns/win), go to the competition page and select which costume you saw Dorothy wearing. Every day, there will be a first prize winner and five runner-ups.
The main prize winner shall receive: a My Little Pony: The Movie Seashell Lagoon Playset, a Play-Doh Kitchen Creations Noodle Makin’ Mania kit, a Pie Face Sky High! game, a Play-Doh Kitchen Creations Magical Oven, a Wizard of Oz Itty Bitty Set of four plushies including Dorothy, Cowardly Lion, Scarecrow and Tin Man plush toys, and a Child’s Wicker Oval Picnic Basket.
Five runner-ups shall receive: a My Little Pony: The Movie Seashell Lagoon Playset, a Pie Face Sky High! game and a Play-Doh Kitchen Creations Magical Oven.
Competition open to all UK and Republic of Ireland residents, parental permission is required, competition closes completely on 30th November 2018, full terms and conditions can be viewed via the link on the submission form.
Turner Partners With Hasbro To Launch Play-Doh Town Advertising Campaign
Hasbro has partnered with Turner Broadcasting System Europe to run an advertising campaign for its Play-Doh Town toy product range of playsets, vehicles and figures on Cartoon Network UK, Boomerang UK and Cartoonito UK. Specially made sponsorship bumpers for Play-Doh Town have been made using Play-Doh, matching Boomerang’s and Cartoonito’s branding identity. Also, a microsite on Boomerang UK’s website has been specially setup for a Play-Doh Town competition, where kids are able to create their own Play-Doh stories and win Play-Doh Town prizes. The campaign also includes cross website advertising on Cartoon Network UK’s, Boomerang UK’s and Cartoonito UK’s websites.
The winners of the Play-Doh Town story competition will get to see their creations on air on Cartoon Network, Boomerang and Cartoonito in May and June.
From the Turner UK Press Release:
PLAY-DOH, Hasbro’s ultimate children’s staple brand, is getting creative with Turner’s leading kids’ TV channels Cartoon Network, Boomerang and Cartoonito in a new PLAY-DOH Town sponsorship deal which includes TV, digital and social media activity.
To celebrate PLAY-DOH’s 60th birthday this year, Hasbro launched PLAY-DOH Town, a new system of play that inspires creative storytelling through Town-themed playsets, vehicles and figures. To help support this fresh new concept, the popular kids’ channels Cartoon Network, Boomerang and preschool channel Cartoonito have joined forces with Hasbro and the media agency OMD to launch a sponsorship campaign to showcase PLAY-DOH Town’s amazing product range.
Commenting on the campaign, Craig Wilkins, Hasbro Marketing Director, says:
“This year we launched PLAY-DOH Town to celebrate the PLAY-DOH brands 60th anniversary. PLAY-DOH Town brings creative play together with figures and playsets, allowing children to open their imaginations and tell their own unique stories with the playset in a different way every time. We’re thrilled to be partnering with Turner across their leading kids’ channels Cartoon Network, Boomerang and Cartoonito to support the launch of our brand new PLAY-DOH Town range.”
Turner have re-imagined the Boomerang and Cartoonito channel environments by creating brand new 10 second channel interstitials made entirely out of PLAY-DOH and featuring PLAY-DOH Town products. Additionally, both channels will run 30 second on air competition spots – showcasing the vast range of PLAY-DOH Town playsets available. The competition aims to encourage kids to visit the Boomerang microsite (BoomerangTV.co.uk/Play-Doh) and create their very own PLAY-DOH Town story.
Zara Peters, Sponsorship and Promotions Director, Turner Broadcasting System Europe, says:
“We’re excited to be working with the incredibly fun and timeless Hasbro brand to support their PLAY-DOH Town 2016 campaign across our kids’ channels, Cartoon Network, Boomerang and Cartoonito. Hasbro is all about offering kids the “World’s Best Play Experiences” and encouraging them to be creative – something that Turner recognises and values. We’re thrilled to partner with PLAY-DOH Town to inspire hands-on creativity amongst kids – and we can’t wait to see their creations!”
The winners of the PLAY-DOH Town story competition will have the opportunity to see their creations on air across Cartoon Network, Boomerang and Cartoonito in May and June. Alongside this competition, the Boomerang microsite will also offer the opportunity for one lucky kid to win an amazing PLAY-DOH Town prize bundle giveaway.
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