Boomerang USA DC Super Hero Girls Special Premieres Spring 2016
According to Toy News International, Boomerang USA will premiere a 44-minute DC Super Hero Girls special this Spring, the animated special is made in partnership with Warner Bros. Animation and Mattel’s Playground Productions. The DC Super Hero Girls animated special will feature female characters from DC Comics, including Wonder Woman, Supergirl, and Batgirl. Also, DC Super Hero Girls animated shorts will appear on the Cartoon Network App in the United States.
The new animated special will promote DC Comics/Warner Bros’ and Mattel’s latest toy, clothing and accessories range of the same name and will be sold exclusively at Target in the United States. Also, a DC Super Hero Girls App will be released this month, enabling the user to experience the DC Super Hero Girls universe, featuring video clips and games.
Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment made this statement regarding the DC Super Hero Girls exclusive retail deal with American retailer Target:
“It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and DC Super Hero Girls provides a brand-new, robust universe to do just that. The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that.”