Ben 10 Toys Wave Two Coming Soon From Playmates Toys

Ben 10 Toys Wave Two Coming Soon From Playmates Toys

Ben 10 Toys Wave Two Coming Soon From Playmates Toys

Tomorrow is the opening day of London Toy Fair 2018 (Tuesday 23rd January to Thursday 25th January) and Cartoon Network and global master toy licensee – Playmates Toys have already announced that they will be releasing a second wave of Ben 10 toys. Wave Two will include a new series of figurines, roleplay-items and vehicles.

Toys that are set to launch later this month include the Heatblast Rocket Flyer, Diamondhead Power Tank vehicles, Omni-Enhanced figurines and also Omni-Launch battle figurines. In the UK, the Ben 10 toys range are distributed by Flair Toys. The second wave of toys expands upon Cartoon Network’s current licensing programme for Ben 10 and to help promote the new toys, there will be an extensive TV and digital advertising campaign.

Regarding the latest Ben 10 toys from Playmates, Graham Saltmarsh, UK and Northern Europe licensing director at Cartoon Network Enterprises EMEA, said:

“We are delighted to be kicking off what is going to be another action-packed year for Ben 10 with the launch of a fantastic new wave of toys. Once again Playmates has done an amazing job capturing all the elements boys love from the show and has translated them into an innovative, engaging and fun toy range that will give kids the chance to live up to their dream of becoming Ben.”

https://playmatestoys.com/brands/ben-10/toys/basic-action-figures/

https://www.toynews-online.biz/licensing/toy-fair-2018-cartoon-network-details-new-wave-toy-line-for-ben-10

http://kidscreen.com/2018/01/22/cartoon-network-launches-more-ben-10-toys/

http://www.licensing.biz/news/read/toy-fair-2018-cartoon-network-details-new-wave-toy-line-for-ben-10/046985

https://www.toyfair.co.uk/

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

This week (Tuesday 10th to Thursday 12th October) was the Brand Licensing Europe 2017 convention at the Olympia Exhibition Centre in London, UK. The convention is an opportunity for major brands across Europe to promote and license their properties to manufacturers so they can produce themed merchandise where fans of that particular brand would be interested in buying. As mentioned on the blog on Monday this week, Rick and Morty’s brand representatives in Europe, Middle East and Africa – Cartoon Network Enterprises has partnered up with a group of clothing manufacturers to offer Rick and Morty themed clothing for the British and German markets.

https://www.regularcapital.com/2017/10/cartoon-network-enterprises-emea-announces-more-rick-and-morty-merchandise-partners/

Last week, Cartoon Network already announced some pre-BLE 2017 deals for its ever popular Ben 10 brand, which includes clothing, homeware and a video game. Playmates Toys hold the global master toy license to the Ben 10 brand, with Giochi Preziosi presiding over distribution in Europe.

https://www.regularcapital.com/2017/10/more-ben-10-merchandise-coming-soon-to-europe-in-2017-and-2018/

Cartoon Network Enterprises EMEA has also started a licensing programme for its Children’s BAFTA award winning animated series – We Bare Bears. BCI in the UK has signed up to launch a range of nightwear for kids and adults. Also Smyk in Poland will offer kidswear, footwear and fashion accessories. Both We Bare Bears product ranges are set to launch in Spring/Summer 2018. We Bare Bears is one of Cartoon Network’s most popular animated series and had reached an audience of 161 million people around the world in the second quarter of 2017.

In a statement regarding the We Bare Bears licensing deals, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said:

“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines. The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”

http://www.licensingsource.net/first-apparel-partners-named-for-we-bare-bears/

http://www.licensemag.com/license-global/ble-cn-unveils-we-bare-bears-apparel-partners

This year at the convention, Cartoon Network has been heavily promoting their Ben 10 brand, with large inflatables of two Omnitrix aliens – Heatblast and Four Arms hanging over their stand. Outside the convention there was a statue of Four Arms trapped in one of London’s iconic old fashioned telephone boxes attempting to break out. Cartoon Network’s stand featured its instantly recognisable 3D block design, with elements of its branding and cartoon characters covering all of it. Over on the Warner Bros. stand, both Teen Titans Go! and DC Super Hero Girls were advertised as brands which are available for licensing, a DC Super Hero Girls toy range is already available in stores.

The Powerpuff Girls – Blossom, Bubbles and Buttercup were also at the convention greeting visitors and to also to promote the brand. The Powerpuff Girls’ merchandise range has expanded to include fashion and accessories to appeal to young adults who have watched the show while growing up.

Cartoonito UK’s Molang was also at the convention to promote its brand new range of soft cuddly toys.

The character parade at the convention with The Powerpuff Girls at the front and Adventure Time’s Finn and Jake towards the back along with Ben 10’s Heatblast and Stunt Happo from The Happos Family.


http://brandlicensing.eu/

Ben 10 Achieves Highest Global Reach Also Premiered On Super RTL In Germany Today 4th September

Ben 10 Achieves Highest Global Reach Also Premiered On Super RTL In Germany Today 4th September

Ben 10 Achieves Highest Global Reach Also Premiered On Super RTL In Germany Today 4th September

Cartoon Network Studios’ Ben 10 (2016 version) premiered on German free-to-air channel – Super RTL (Owned by RTL and Disney) today (04/09/2017). Ben 10 already airs on Cartoon Network Germany which is pay-TV and has done so since last October, but the addition of a third-party free-to-air broadcaster such as Super RTL has expanded the show’s reach in Germany. Earlier this year in May, Cartoon Network renewed the show for a second season.

https://www.regularcapital.com/2017/05/cartoon-network-usa-ben-10-reboot-renewed-for-a-second-season/

According to Turner, Ben 10 had a global reach of 178 million people in the 2nd quarter of 2017, with free-to-air children’s channels in Europe such as CITV (UK), Gulli (France) and Boing (Italy) airing the show. The show’s popularity has also lead to new toys including action figures and the Rustbucket playset from Playmates Toys and new mobile games including the Ben 10 Alien Experience augmented reality app and a live-action game show spin-off – Ben 10 Challenge, which is planned to air on EMEA (Europe, Middle East and Africa) versions of Cartoon Network this autumn.

While talking about Ben 10’s impressive global reach, Patricia Hidalgo, the chief content officer of Turner EMEA & International Kids Strategy, said:

“Ben 10 is reaching more fans around the world than ever before and we’re excited that the show will be propelled even further with its imminent launch on Super RTL. Alongside the show’s growing number of free-to-air channel homes, we’re excited to be bringing a host of new Ben 10 content to fans – including the first wave of toys, new apps and games and our EMEA local production Ben 10 Challenge, which will be launching in key markets including Germany from October.”

Johanne Broadfield, vice president of Cartoon Network Enterprises EMEA (Cartoon Network’s product licensing division), added:

“Momentum around Ben is already extraordinary and our partners are as excited as we are about his arrival on Super RTL. We’re planning a full Ben 10 merchandise roll-out in Germany throughout 2018, and, with our master global toy partner Playmates already exceeding expectations at retail in the US and in the European countries where the product has just launched, we expect great things from this extremely important market.”

Special thanks to LicencingSource.net for the news:

http://www.licensingsource.net/ben-10-enjoying-highest-global-reach-to-date/