Cartoon Network MENA Licensing Day 2017
Yesterday (26/09/2017), Cartoon Network MENA (Middle East and North Africa) held their annual licensing day at Park Hyatt in Dubai, United Arab Emirates. At the event, Cartoon Network Enterprises announced their product, service and franchising licensing plans for 2018.
Licensees and retailers from all across the region attended the event which had many of the new products on display. Attendees were also taken through an interactive tour for several Cartoon Network IPs including Adventure Time, The Amazing World of Gumball, Powerpuff Girls, Ben 10, the locally produced animated series – Mansour (which now has franchising status) and many others. At the event, retailers were presented with toolkits on how to utilise Cartoon Network’s franchises which includes everything from AR (Augmented Reality) to entertainment shows.
In a statement about the licensing event, Ali El-Hagar, Licensing Director for Cartoon Network MENA & Turkey, said:
“We want to focus on simple growth pillars starting from franchise management. Earlier, we were in the launch phase. We now want to concentrate on the building and sustaining phases. We will work towards regional expansion adapting to local preferences aimed at driving deep engagement with shoppers and Cartoon Network audiences across the region.”
In other product licensing news, Concept One in the United States will be manufacturing a series of We Bare Bears themed clothing accessories and for Adult Swim’s Rick and Morty. For the UK market, Poetic Brands will be manufacturing a portfolio of Rick and Morty nightwear.