Johanne Broadfield Vice President Of Cartoon Network Enterprises Adds International Strategy To Her Responsibilities

Johanne Broadfield Vice President Of Cartoon Network Enterprises Adds International Strategy To Her Responsibilities

Johanne Broadfield Vice President Of Cartoon Network Enterprises Adds International Strategy To Her Responsibilities

Today (30th January), Turner International has announced that the Vice President of Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) – Johanne Broadfield now has an expanded role covering Cartoon Network’s international licensing division outside the United States. Johanne will continue to run Turner’s licensing activities in the EMEA region, which includes product licensing, promotions, publishing, home entertainment, location-based entertainment, live events and retail development.

In addition to her existing responsibilities, she will now work closely with other two international regions – Asia-Pacific and Latin America. As part of her newly expanded international job role, Johanne will be working with Pablo Zuccarino, Senior Vice President and General Manager of Cartoon Network Latin America and also Vikram Sharma – Vice President of Cartoon Network Enterprises Asia Pacific. Johanne will be based at Turner’s EMEA headquarters in London, which houses several of Turner International’s business functions and will continue to report to Giorgio Stock – the President of Turner EMEA.

Before working for Turner, Johanne worked for toy company Mattel, while at Mattel she had various job roles such as Senior Director for Continental Europe and Senior Director for UK, Eastern Europe and Canada. She was also head of Fisher-Price’s European Consumer Products division and before then she was publishing director at magazine publishing company – Burda Medien in Germany.

From The Turner International Press Release: Johanne Broadfield Takes Expanded Licensing Role Within Turner International

Johanne Broadfield has assumed a wider remit within Turner International’s Licensing and Merchandising business, becoming Vice President of Cartoon Network Enterprises EMEA & International Strategy. The announcement was made today by Giorgio Stock, President of Turner EMEA, to whom she reports.

In this expanded role, Broadfield will continue to oversee Turner’s licensing activities across Europe, the Middle East and Africa, a business unit that includes product licensing, promotions, publishing, home entertainment, location-based entertainment, live events and retail development for Turner’s portfolio of globally-recognised brands. In addition, she will be responsible for Turner’s international licensing strategy, partnering with the US in shaping the global view for key decision making, and takes on joint responsibility for the P&L of Cartoon Network licensing activities across Latin America, along with Pablo Zuccarino, SVP & GM, Kids Latin America. She will also work in close partnership with Vikram Sharma, VP of Cartoon Network Enterprises, Asia Pacific in a strategic capacity.

Giorgio Stock, President of Turner EMEA commented: “Since joining Turner five years ago, Jo has proven herself a talented leader with the ability to build and sustain our franchises in the licensing arena, raise the bar on what we deliver to our partners and get the very best out of those she works with. Together with the international L&M leadership team, she will now play an important role in shaping our international operation, to capitalise on opportunities, synergies and best practice across the regions.”

Broadfield joined Turner EMEA in February 2014 from Mattel, where she held various leadership positions in the Consumer Products division during her 10-year tenure, including Senior Director for Continental Europe and Senior Director for UK, Eastern Europe and Canada. She also headed up the Fisher-Price Consumer Products division for Europe, the Middle East and Africa. Prior to Mattel, Johanne was Publishing Director at Burda Medien in Germany, where she led the international fashion and magazine business.

https://www.turner.com/pressroom/johanne-broadfield-takes-expanded-licensing-role-within-turner-international

Cartoon Network Still Has Future Plans For Adventure Time

Cartoon Network Still Has Future Plans For Adventure Time

Cartoon Network Still Has Future Plans For Adventure Time

Cartoon Network still has future plans for its Adventure Time property despite the fact the show has ended this year, at least in terms of product and service licensing. According to an interview with Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) vice-president – Johanne Broadfield on licensing news website – Licensing.biz, the show remains to be one of Cartoon Network’s priority franchises. Adventure Time was a genre defining series and attracted a diverse fanbase of kids, adults and celebrities and for many of its license holders, it was their most successful IP license ever. The interview was published on Licensing.biz’s website on the final day of the Brand Licensing Europe 2018 event in London (9th to 11th October).

In the interview, Johanne Broadfield said: “The brand is now making the natural transition into the evergreen space and whilst the future will be different, it will be no less exciting. We fully intend to take all those hugely enthusiastic fans, licensees and retailers on the journey with us and pick up more along the way.”

Although the show has ended, the show has an everlasting popularity due to the sustained level of success throughout its eight year run as an animated series, many kids literally grew up with Finn and Jake, as both characters matured during the series.

Adventure Time was the first IP utilised by Cartoon Network for its first VR app – “I See Ooo” which launched in 2016, a Jake the Dog themed VR viewer was also released. Adventure Time already has loads of games available for mobile devices and games consoles, including the recently launched Adventure Time: Pirates Of The Enchiridion which was released in July this year as well as Bloons Adventure Time TD. Adventure Time will continue to be present in the form of physical installations at theme parks in the Middle East such as IMG Worlds of Adventure and also the Cartoon Network Wave cruise liner which will set sail on its maiden voyage in Asia very soon.

Adventure Time won’t be leaving television screens any time soon as it will continue to air on Cartoon Network (at least in the EMEA region) and on free-to-air children’s channels across Europe. The show will continue to live on in Cartoon Network’s extensive back catalogue of episodes and specials and there still be new Adventure Time merchandise coming soon to retailers.

Johanne Broadfield concludes – “There is so much more to come, and as any fan knows well, the fun will never end for Adventure Time.”

Read the full interview on the link below:

https://www.licensing.biz/entertainment/perfect-timing-cartoon-network-talks-the-enduring-appeal-of-adventure-time

Cartoon Network Enterprises Announces New Product Licensees, New Powerpuff Girls, Ben 10, Steven Universe And We Bare Bears Merchandise Coming Soon

Cartoon Network Enterprises Announces New Product Licensees, New Powerpuff Girls, Ben 10, Steven Universe And We Bare Bears Merchandise Coming Soon

During this week (Tuesday 22nd to Thursday 24th May) was the 2018 Licensing Expo in Las Vegas and Cartoon Network Enterprises has been busy making deals and have added some new product licensees for some of its most popular properties such as the The Powerpuff Girls, We Bare Bears and Adventure Time.

The Powerpuff Girls is celebrating its 20th anniversary as a full series this year, with the promise of new episodes, events and products that will continue into next year. In terms of new product licensing partnerships for Cartoon Network’s The Powerpuff Girls property, Champion has made a deal to launch a limited-edition collection in fleece and heritage silhouettes which will be released in Autumn 2018. Mondo Tees will introduces a range of Powerpuff Girls themed pins and high-end print and Mattel will launch a Powerpuff Girls Barbie fashions range which will be available worldwide ready for Christmas 2018.

In Latin America, Brazilian flip-flop sandals brand – Havaianas will be releasing Powerpuff Girls themed products for kids and adults from July this year. During this month, personal-care products company – Cremer will launch a range of Powerpuff Girls products. Personalised book company – Dentro da Historia will be launching personalised Powerpuff Girls children’s books this month. Coconut water brand – Amazonia will be launching a Powerpuff Girls themed drink very soon.

Over in EMEA (Europe, Middle East and Africa), there will be more Powerpuff Girls themed clothing. Cartoon Network Enterprises has made deals with Sabrina Pilewicz (women’s handbags in Poland), Undiz (nightwear and underwear in France, Germany, Poland, Spain, Russia and the Middle East) and Textiss (a nightwear and underwear product-line in France). British fashion designer Katie Eary will launch a premium clothing collection available worldwide this Autumn, the same collection was unveiled at London Fashion Week in February. Bizuu will be introducing a new Powerpuff Girls athleisure collection in Poland.

In a statement regarding the new Powerpuff Girls products, Pete Yoder, Vice President of Cartoon Network Enterprises for North America said:

“Fans have been following the adventures of The Powerpuff Girls for 20 years and with these fresh new products, they can continue to showcase their passion for the brand. All of our partners captured the Powfactor of this enduring brand, and we are thrilled to share this milestone anniversary with them.”

For Cartoon Network’s Ben 10, FAB Starpoint has signed up to produce Ben 10 themed backpacks. For We Bare Bears, appropriately named skateboard apparel and accessories – Grizzly Griptape has signed up as a licensee, Toy Factory has made a deal to produce plush toys, Funko has made a deal to make We Bare Bears Funko POP! vinyl figures and Concept One Accessories has agreed to offer We Bare Bears accessories, luggage and bags.

PopSockets has signed up to offer Steven Universe accessories, while Accutime has made a deal to expand its Adventure Time watch range.

http://worldscreen.com/tvkids/new-lm-partnerships-for-the-powerpuff-girls/

http://kidscreen.com/2018/05/23/cartoon-network-assembles-more-licensing-partners/

https://www.licensing.biz/entertainment/mattel-readies-new-range-of-the-powerpuff-girls-inspired-barbie-fashions