Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network's Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Turner has merged their international Digital Advertising Sales operations into one single division called “T1”, the new division will be in-charge of digital and linear advertising sales and CNNIC (CNN International Commercial) operations across Latin America; Europe, Middle East and Africa and Asia-Pacific regions. T1 aims to connect global advertisers that are based outside the United States with Turner’s widely distributed international brands including Cartoon Network, Boomerang, CNN, TNT, TBS, Bleacher Report, Great Big Story and many more. Turner USA also has a similar advertising division called Turner Ignite.

T1 provides creative and data-driven advertising solutions, which includes bespoke advertising campaigns featuring branded content and product placement. These campaigns can be scaled down to a region or country level or even different audience demographics across a variety of digital devices including mobiles and PCs. T1 is a spin-off of CNNIC and is created and led by the President of CNNIC – Rani Raad, with Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales of CNNIC overseeing T1’s operations.

From The Turner International (EMEA/APAC/LA) Press Release: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

T1 offers brands a rich suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio. The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.

T1 is borne out of the successful digital strategy devised by CNNIC – the arm of Turner International that monetises all CNN properties outside of the US – to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.

The unit comprises a specialist team of sales, consultancy and operations experts working closely with Turner International’s leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.

Underpinning T1 is a unified advertising technology platform to enable creative campaigns that reach highly defined premium audiences at huge scale. The division also draws on existing Turner solutions such as Launchpad, the social media amplification tool which leverages data across the company’s 750M global social followers to deliver branded content to like-minded groups on social media.

“T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad. “The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”

https://www.turner.com/pressroom/turner-international-creates-digital-advertising-unit-connect-brands-fans

Tarek Mounir Promoted to Vice President Of Turner Turkey And Middle East

Tarek Mounir Promoted to Vice President Of Turner Turkey And Middle East

Tarek Mounir Promoted to Vice President Of Turner Turkey And Middle East: From The Turner EMEA Press Release

Turner Europe, Middle East and Africa (EMEA) today announced that Tarek Mounir is promoted to vice president and general manager Turkey, Middle East, North Africa, Greece & Cyprus.

Giorgio Stock, president Turner EMEA, said:

“This promotion recognises Tarek’s role in aggressively developing Turner’s presence in the region and driving significant growth, across both free to air and pay TV platforms and in the non-linear space.”

Rani Raad, president, CNN International Commercial, said:

“Tarek has done an outstanding job of building strong teams whose creativity and enterprise across Turner’s expanding Middle East portfolio have helped drive an overall growth trajectory in an increasingly important market.”

Under Tarek Mounir’s leadership, Turner has grown its channel footprint across kids, news and general entertainment, seen a sustained period of robust ad sales growth, engaged audiences with its growing brands, and developed a successful local content strategy through hits like Emirati cartoon Mansour in the UAE and Kral Sakir in Turkey. Mounir was hugely instrumental in innovative deals such as the soon-to-open Cartoon Network theme park zone, as well as the creation of Cartoon Network Studios Arabia. He also has revitalised the Turkey business since taking it over 18 months ago. Tarek Mounir will be reporting into Giorgio Stock.

https://www.turner.com/pressroom/tarek-mounir-promoted-vice-president-and-gm-turkey-middle-east-north-africa-greece-cyprus

Turner Signs Cartoon Network Distribution Deal With beIN

Turner Signs Cartoon Network Distribution Deal With beIN

Turner Signs Cartoon Network Distribution Deal With beIN

This week, it was announced that Turner Broadcasting System Europe have signed a distribution deal with beIN Media Group to allow its channels to be available on their DTH (Direct-To-Home) satellite television platform. The distribution deal includes Cartoon Network, Boomerang, TCM (Turner Classic Movies), HLN (Headline News) and CNN HD which will be available to beIN subscribers from Friday 1st January. beIN Media is known in the Middle East area for its wide coverage of sporting events, the addition of Turner’s kids and entertainment channels will add more variety to beIN’s pay-tv packages.

From Saturday 16th January 2016, Turner’s channels (including Cartoon Network Africa, Cartoon Network Arabia, Boomerang Africa, Turner Classic Movies and CNN International) will no longer be available on OSN (Orbit Showtime Network) after Turner stated that the channels are no longer negotiable for channel renewal on the satellite platform and approached beIN to do a new deal instead.

Rani Raad, MD, Turner Middle East, North Africa and Turkey made this statement regarding the new partnership with beIN Media:

“We are pleased to announce our exclusive partnership with beIN Media Group in the Middle East and North Africa region. Together with beIN Media Group, we’re expanding our reach to cater to the needs of audiences across the region. Subscribers to the network can enjoy unlimited access to news, movies and animation via our world-class broadcast channels and entertainment offering. Globally, Turner has a widespread reach; our exclusive partnership with beIN Media Group’s DTH distribution network allows us to further widen access to our channels across the Middle East region and key North Africa markets. We are confident that this partnership will prove beneficial to existing and potential subscribers”

Yousef Al-Obaidly, Deputy CEO of beIN Media Group states the addition of Turner’s channels will help improve their new entertainment portfolio of channels:

“In November, as we launched beIN’s entertainment portfolio we had committed to our subscribers that we will partner with leading global brands to bring them the best of global entertainment. Our partnership with Turner is a solid step in that direction. Turner channels are gold-standard in kids’ entertainment and news and beIN is really excited to bring these channels exclusively to its subscribers.”

https://beinmediagroup.com/article/turner-and-bein-media-group-announce-strategic-partnership-exclusively-for-the-middle-east-north-africa-region/

http://www.emirates247.com/news/world/no-cartoon-network-on-osn-from-january-16-2015-12-24-1.614942