Cartoon Network At MIPJunior 2018 Part Two

Cartoon Network At MIPJunior 2018 Part Two

Cartoon Network At MIPJunior 2018 Part Two

Today is the second and final day of the annual MIPJunior convention at the JW Marriott Hotel in Cannes, France. The convention is a yearly gathering of the international children’s media industry and is an opportunity to promote their programming and even to buy and sell broadcasting rights to and from other broadcasters.

For more information about MIPJunior 2018, please follow the link below:

https://www.regularcapital.com/2018/10/cartoon-network-at-mipjunior-2018/

Since the last blog post, there has been some extra news been released, so here’s a summary of what’s new from MIPJunior 2018.

The Creators’ Superpanel

Yesterday morning (13th October) at MIPJunior was the The Creators’ Superpanel with Ben Bocquelet – Creator of The Amazing World of Gumball and Tom McGillis – Creator of 6teen, Stoked, Total Drama Island and Total DramaRama, both were awarded a WorldScreen Trendsetter Award. At the panel, Ben Bocquelet talked about how he became a creator of a show, he said his career path was “run of the mill”, he went to animation school and then worked his way up to showrunner and director, he said “I just had to wing it”, which means he had to improvise and take each challenge as it comes. Ben also said his creative spark mostly comes from everyday experiences, he said jokingly “I have a weirdly dysfunctional but very happy family. I have had a whole bunch of weird stuff happen to me and keeps happening to me! I’m basically making money off their pain and misery!”.

Ben later added “Also, we wanted the show to be something that a kid brother and a big brother could bond over. Or something they could watch with Mum or Dad and have a laugh. The same way I was watching The Simpsons with my parents. We try to have something funny for everyone. Humor is comfort food for the soul.”, he also said that slapstick humor is an important element in kids’ comedy.

Ben then talked about the technical challenges of Gumball, which has a mixed media art style, he said “It was a mistake! It’s really hard to maintain for a long run. I was working in commercials, very unsuccessfully. I was experimenting with a lot of techniques and styles, and then I rage-quit commercials because I was utterly unsuccessful. When Cartoon Network hired me and asked me to present a show, I pulled these characters out of my drawers and sold them again. To unify this bunch of styles I put them on photographs. And the concept of these characters having a second chance and living in the world felt quite exciting. But it’s a hard, complex pipeline to put together.” Although it was the difficult, Ben said that the effort behind the show was worth it, because the range of styles “helped the show stand out”.

Tom McGillis founded Fresh TV with Jennifer Pertsch after working at Nelvana, together they created the hit Total Drama Island franchise, among several other series such as 6teen and Stoked.

At the panel, Tom talked about the importance of talking with broadcasters. Total Drama actually came as a request from Teletoon. Teletoon wanted an animated reality show, so Tom and Jennifer collaborated, both thrown ideas back and forth then suddenly Total Drama came into fruition. When talking about Total Drama’s humour, Tom joked “As a rule of thumb, fart jokes always work”, he then added “Jennifer reaches into pop culture for the references. A lot of you have said that you like a joke that a young child and an older child or a parent can enjoy together. We don’t tend to do that. We tend to be very specific about demographics. We like jokes where the parents will say, ‘What was that?’ and the kids can say, ‘Mom and Dad, you won’t get it.’ That’s when we feel we’ve succeeded. And we never speak down to them.”

Tom and Jennifer don’t think about how the show is viewed in terms of screens and platforms, they think about story, although the platform will often influence the format, whether its a 11 or 22 minute episode, Tom said “Really we rely on the commissioning broadcasters to tell us this is what they want.”.

Tom then talked about the relaunch of Total Drama with the new series Total DramaRama which premiered on Cartoon Network USA on 1st September. The original series was aimed at tweens (preteen kids). Cartoon Network requested the reboot, the original show was a success in the countries where Cartoon Network had broadcasting rights to the show. Tom said “Kids assumed it was a Cartoon Network original, which it wasn’t. They came to us many years after the show had run its natural course and said, Let’s try something new. At first, Jennifer and I tried to age the show down a little. [The characters] were 16, so we said, we’ll make them 12 and maybe that will appeal to 6 to 9s as opposed to a tween audience. It didn’t work at all. And then one of us said, let’s age them from 16 down to 4 and put them in a daycare and have them behave incredibly badly. We were betting on the fact that kids wouldn’t be turned off. When you’re 7, 8, 9, do you want to see a preschool again? We banked on the fact that they would look back on that period and say, ‘When I was a kid, those things mattered, I can laugh at that now.’ The numbers are bearing that out. We had to go to a much sillier, ridiculous place. The writers’ room is ridiculous. It’s a sillier, crazier place than we’ve ever been before for that younger age group.”

http://worldscreen.com/tvkids/top-kids-producers-on-the-creative-process/

View From The Top: Gazing Into The Future Of Kids Media

The vice president of content acquisitions & co-productions at Cartoon Network USA – Adina Pitt was one of the panelists at the “View From The Top: Gazing Into The Future Of Kids Media” panel yesterday afternoon (13th October). The panel was about the future of Kids Media, Adina Pitt talked about retooling existing franchises. During the panel, Adina mentioned that Cartoon Network is focused on building brands and franchises as she said “We’re focused on building brands and franchises, That’s not just about looking for new franchises and experimenting, but also staying true to brands. It’s an important lesson: Sometimes go back, retool or reimagine the IP you have”, she also said that franchises can be retooled citing Total DramaRama as an example.

https://variety.com/2018/tv/global/mipcom-nickelodeon-bbc-cartoon-future-of-tv-1202979558/

How Well Do You Know Your Fans

Today (14th October) at MIPJunior was the “How Well Do You Know Your Fans” session presented by Ranja Mohyieldin – Director of Fan Engagement and Insights at Turner EMEA (Europe, Middle East and Africa), during the session Ranja revealed statistics from an recent extensive survey on how kids (aged between 4 to 11) enjoy entertainment. A total of 9,000 kids were interviewed for the survey, all of them aged 4-11 and live in one of the following nine countries – the United Kingdom, France, Italy, Spain, Denmark, Poland, Turkey, Saudi Arabia and South Africa.

From the survey’s findings, the kids were categorised into seven different groups: Bookworms (12% of kids, rising to 20% in France: Kids who like to read books and comics, don’t watch much video content and social media activity is controlled), Playful Youngsters (20% of kids, around one third in Denmark: Kids who play games and toys and enjoy roleplay), Channel Flickers (13% of kids: spend more time on average watching linear TV, not really that interested in brands), Content Enthusiasts (14% of kids, watch content on linear TV, VOD and YouTube, also fans of many brands), Older Gamers (13% of kids, around 20% in Saudi Arabia: play games on game consoles and other devices, 42% of parents limit what type of games kids play), YouTube Fanatics (16% of kids, YouTube is the prime source of finding new entertainment for these kids, gender neutral and usually older) and Connected Multitaskers (12% of kids heavy users of social media, this can also include heavy usage of YouTube and also tend to play video games, also tend to be older).

According to the survey, only 20% of kids say they’re a fan of something for more than a year, watching content takes up on average a third of kids leisure time and watch TV is still an important source of entertainment for kids. Also, YouTube is place with a lot of opportunity as its a place where content is viewed and discovered and fandom is strengthened there. According to the survey, kids know on average 500 brands, 900 if they live in the UK, but 80% of kids are fans of only three or less brands.

Ranja also mentioned that not every fan is the same even if they have a lot of things in common and are in the same demographics, citing Prince Charles and Ozzy Osborne as examples, both were born in Britain in 1948, both are wealthy, married two times, have children, have holidays in the Alps and love dogs and cars, except one is the heir to the British crown and the other is a heavy metal vocalist/songwriter known as the “Prince of Darkness”.

Turner has started to carry out three-hour workshops to work out how the data can be used to help the company and its audiences, for example targeting the right show for the right group of kids.


https://variety.com/2018/tv/global/mipjunior-turner-kids-unveils-kids-fan-segments-europe-1202979735/

https://www.mipjunior.com

https://www.mipcom.com

Cartoon Network At MIPJunior 2018

Cartoon Network At MIPJunior 2018

Cartoon Network At MIPJunior 2018

Today is the opening day of the annual MIPJunior convention at the JW Marriott Hotel in Cannes, France. The convention is a yearly gathering of the international children’s media industry and is an opportunity to promote their programming and even to buy and sell broadcasting rights to and from other broadcasters. MIPJunior is a two day long side event (13th and 14th October) of the annual MIPCOM convention (French acronym for Marché International des Programmes de Communication, In English: International Market of Communications Programmes), which focuses on general entertainment and other genres usually aimed towards adults. MIPCOM will also take place in Cannes, France from Monday 15th to Thursday 18th October. MIPJunior is usually a major event for Cartoon Network. The event is more focused towards media industry professionals which is unlike a more public pop-culture convention like San Diego Comic-Con, New York Comic-Con or MCM Comic-Con London.

Today at MIPJunior 2018 Day One: 13th October 2018

The Creators’ Superpanel

10.10am – 10.50am JW Marriott, Conference Room 1 – Grand Theatre.

With Ben Bocquelet – Creator of The Amazing World of Gumball – Cartoon Network, Tom McGillis – Creator of 6teen, Stoked, Total Drama Island and Total DramaRama – Fresh TV, Angela Santomero – Creator of Blue’s Clues and Daniel Tiger’s Neighborhood, Jonathan Shiff – Creator of H2O – Just Add Water & Mako Mermaids – Jonathan M. Shiff Productions and Anna Carugati-Guise – Moderator and Group Editorial Director at WorldScreen.

Presenting the WorldScreen Trendsetter Awards. This panel celebrates the gifted individuals driving modern excellence in children’s television. Participants in The Creators’ Superpanel will engage in a lively discussion about the creative process, financing challenges, working with linear and OTT broadcast partners, and keeping up with fast-changing media habits.

During the session, Gumball creator – Ben Bocquelet was awarded a WorldScreen Trendsetting award, well done Ben! Also congratulations to Tom McGillis, Angela Santomero and Jonathan Shiff for winning WorldScreen Trendsetting awards too.

http://worldscreen.com/tvkids/top-kids-producers-on-the-creative-process/

Matchmaking With Buyers And Commissioners

10.30am – 11.30am JW Marriott, Matchmaking Lounge.

With Joanna Rosenthal – Manager of Content Acquisitions and Co-productions for Cartoon Network USA & Boomerang USA and Zia Bales – Senior Acquisitions Manager at Turner Kids EMEA.

The industry’s top international buyers and commissioners are coming to Cannes. Don’t miss this exclusive opportunity to pitch your projects, find out what they are looking for and cement new partnerships.

https://www.my-mip.com/en/Sessions/66507/MATCHMAKING-WITH-BUYERS-AND-COMMISSIONERS

Pack Your Bags For Summer Camp Island! Introducing The Magical New Cartoon Network Original

11am – 11.45am JW Marriott, Conference Room 1 – Grand Theatre.

With Julia Pott – Creator of Summer Camp Island and Rob Sorcher – Chief Content Officer at Cartoon Network.

Cartoon Network presents an exclusive European preview of Summer Camp Island, featuring an opportunity to hear from the series creator Julia Pott. The brand-new Cartoon Network Original follows two best friends at an incredible, magical sleepaway camp where things aren’t quite what they seem.

https://www.my-mip.com/en/Sessions/64766/PACK-YOUR-BAGS-FOR-SUMMER-CAMP-ISLAND-INTRODUCING-THE-MAGICAL-NEW-CARTOON-NETWORK-ORIGINAL

View From The Top: Gazing Into The Future Of Kids Media

3.40pm – 4.20pm JW Marriott, Conference Room 1 – Grand Theatre.

With Adina Pitt – VP, Content Acquisitions & Co-productions at Cartoon Network USA, Jules Borkent EVP, Content Management and Network Strategy at Nickelodeon, Jackie Edwards – Head of BBC Children’s Acquisitions & Independent Animation and Christophe Erbes – Moderator, Consultant and Writer at Kids (c)nsulting.

Where is the kids media business today… and where is it headed? Members of the MIP Markets Kids Advisory Board share perspectives on what we can expect, based on the current business climate and the big questions confronting the industry. Come watch as they also debate one another’s predictions!

http://www.my-mip.com/en/Sessions/64771/VIEW-FROM-THE-TOP-GAZING-INTO-THE-FUTURE-OF-KIDS-MEDIA

Tomorrow at MIPJunior 2018 Day Two: 14th October 2018

How Well Do You Know Your Fans

10.30am – 11am JW Marriott, Conference Room 1 – Grand Theatre.

With Ranja Mohyieldin – Director of Fan Engagement & Insights at Turner EMEA.

Turner EMEA presents the findings of an extensive new study into kids consumption habits, segmenting the different types of consumer and the make-up of a “fan”. Hear how the company is utilising this data to inform its multiplatform, fan-focused strategy across its kids portfolio, which encompasses Cartoon Network, Boomerang, Boing, Cartoonito and Toonami.

https://www.my-mip.com/en/Sessions/64781/HOW-WELL-DO-YOU-KNOW-YOUR-FANS

Other Cartoon Network Related News At MIPJunior 2018

UK-based Jetpack Distribution has acquired the distribution rights to Oswaldo, an animated series co-produced by Birdo Studio and Symbiosys Entertainment for Cartoon Network Latin America. Oswaldo was the most watched Brazilian animated series on Cartoon Network Brazil in 2017 and was the top-rated Sunday show on Brazil’s TV Cultura channel in 2018.

https://www.c21media.net/jetpack-launches-two-new-toons

http://worldscreen.com/tvkids/jetpack-lands-rights-for-oswaldo-barefoot-bandits/

Spin Master Entertainment is promoting the newly revived Bakugan franchise at MIPJunior – Bakugan: Battle Planet.

https://www.c21media.net/spin-master-toon-trio-lands-in-cannes/

https://www.mipjunior.com

https://www.mipcom.com

Turner Australia Conducts New Generations 2018 Children’s Survey

Turner Australia Conducts New Generations 2018 Children's Survey

Turner Australia Conducts New Generations 2018 Children’s Survey

Today (26th July), Turner Australia (owners and operators of Cartoon Network and Boomerang in Australia) has released its findings from this year’s New Generations 2018 report in Melbourne and Sydney, the survey was conducted to find out what forms of entertainment children aged between 4 and 14 enjoy and also by what method and medium they consume content and also to find out how they get info on the latest products. The New Generations survey offers an insight into the lives of Australian children, including their values, aspirations, media habits, consumption, pocket money, opinions, preferences and parental influence, the survey is now in its 13th edition and over 20,000 child-and-parent pairs have been interviewed since the survey’s first edition.

According to the survey, TV remains to be the most popular entertainment medium for kids (in terms of monthly usage), despite recent growth in short-form video platforms. On average, kids watch more than two and a half hours of television and movies across all devices and platforms during a usual day, and then spend around 75 minutes on short-form video platforms. Also according to the report, cartoons remains to be favourite type of TV content watched by kids, followed by movies and live-action kids shows.

Since the last survey in 2016, penetration of newer technology has increased in households with kids, the amount of homes with streaming devices has increased by 124%, smartwatches increased by 69% and VR devices increased by 60%. Almost all households surveyed now have a smartphone, child access to computing devices remains higher for tablets and computers.

Short-form video viewing was the most common online activity for kids on websites and apps, with 73% of children surveyed. Although, there’s a high consumption rate for online media, the usage of individual video channels on YouTube remain to be more split up. Dan TDM, Ryan’s Toys Reviews, Minecraft, Jake Paul and Hobby Kids TV were all listed among the top five YouTube channels. Online games overtook homework in this year’s survey of online activities. Minecraft remains to be the top game for boys and girls, but Fortnite was the second most popular game for boys.

As part of the research, Turner has developed AdLab, to find out the effectiveness of advertising aimed at kids, this includes metrics such as ad likeability, brand recall, and purchase intent, this applies to television advertising and advertising on online platforms. According to the research, TV ads outperformed YouTube ads for key ad metrics when comparing the same creative, with results showing 43% higher spontaneous awareness, 21% higher brand recall, 7% higher ad likeability and a 13% change in purchase intent. On websites, ad formats such as OTP (Over the Page) ads, pre-roll videos and game takeover ad units were more effective, achieving double the recall of standard digital ads. Research also showed that ads appearing within content for the same brand had a higher recall (+35%) and purchase intent (+25%).

From The Turner Asia-Pacific Press Release: Turner Commissions Large-Scale Study Of Australian Kids’ Viewing Behaviour: ‘New Generations’ report reveals favourite influencer channels, most popular platforms and device usage; social media trends and ad effectiveness

Turner Australia has unveiled the findings of its latest New Generations report at events in Melbourne and Sydney this week, lifting the lid on what makes our youngsters tick. The report looks at a variety of aspects facing children aged 4-14 including screen time, content preferences and how they find out about the latest products.

“Understanding the minds of the next generation of content consumers is never an easy task. The kids we spoke to are true digital natives who play by very different rules to us and this report has really thrown up some interesting data,” said David Webb, Turner’s Senior Director of Data & Insights for Asia Pacific.

What Are Our Kids Watching?

Despite the rise of short-form video platforms, TV remains the largest medium in terms of monthly usage for kids, according to Turner’s New Generations report.

On average, kids are consuming more than two and a half hours of television and movies across all devices and platforms on a typical day, and spend a further 75 minutes on short-form video platforms. Cartoons remain the favourite type of TV content watched by kids, followed by movies and live-action kids shows.

“Never before have children had so many content and platform choices – but TV is still the major player for youngsters, and it’s also clear that they still love animation,” added Mr Webb.

Penetration of newer technology has increased amongst households with kids, with streaming devices (+124%), smartwatches (+69%) and VR devices (+60%) having all seen large uplifts in ownership since the last survey in 2016. And while almost all households surveyed now have a smartphone, child access to computing devices remains higher for tablets and computers.

What Are Our Kids Doing Online?

Short-form video viewing was the most common online activity for kids on websites and apps (73%).

Despite high platform consumption, usage of individual on-line video channels remains highly fragmentated, and of the myriad of YouTube channels available, Dan TDM, Ryan’s Toys Reviews, Minecraft, Jake Paul and Hobby Kids TV were listed as the top five.

Online games overtook school/homework in this year’s survey in terms of key online activities. Minecraft remained the top favourite game for both boys and girls, although recent sensation, Fortnite, was the second-highest favourite title for boys.

Social media usage remains much lower for kids, especially those aged 12 and under, with only a quarter (27%) using any platform in the last month. Instagram has overtaken Facebook for the first time in the New Generations history, with nearly half of the kids using Instagram of which 87% have their own account.

Turner AdLab

As part of the research Turner also developed AdLab, in order to determine the effectiveness of advertising to kids. The study researched key effectiveness metrics such as ad likeability, brand recall and purchase intent within TV, short-form video platforms and website environments.

The research revealed that TV ads outperformed YouTube ads for key ad metrics when comparing the same creative, with results showing 43% higher spontaneous awareness, 21% higher brand recall, 7% higher ad likeability and a 13% change in purchase intent.

“What we saw was that purchase intent increased when an ad was shown on TV only, compared to YouTube only, but further increased when seen on both TV and You Tube. This information could provide brands with better information to plan their campaigns.” said Mr Webb.

In the website test, premium digital formats such as OTP (Over the Page) ads, pre-roll videos and game takeover ad units were more impactful, achieving double the recall of standard digital ads.

Content environments also played a key role in driving effectiveness with ads performing better on all key metrics when kids liked the surrounding content. The research also showed that ads appearing within content for the same brand achieved higher recall (+35%) and purchase intent (+25%).

Turner Australia is the company behind brands such as Cartoon Network and Boomerang, and YouTube platform Mega Awesome Wow.

About Turner’s New Generations Report 2018

New Generations is Turner’s pioneering kids’ survey to better understand Australian kids’ lifestyle – their values, aspirations, media habits, consumption, pocket money, opinions, preferences and parental influence. Celebrating its 13th edition in Australia, the long-established and respected research has interviewed over 20,000 child-and-parent pairs since its inception.

https://www.cartoonnetwork.com.au
http://www.boomerangtv.com.au