Boomerang UK National Pet Month 2017 Study

Boomerang UK National Pet Month 2017 Study

Boomerang UK National Pet Month 2017 Study

According to a study conducted by the Boomerang UK TV channel for this year’s National Pet Month, Dads are more likely than mums to post videos and photos of their pets on social media. Also according to the study, 64% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day. Half of parents (50.5%) allow their children to watch animal-related programming because animal shows bring happiness and laughter.

Boomerang is a TV channel is known not only for its mix of classic and contemporary animation but also for its animal cartoon characters, the channel is home to some of the UK’s most loved animated characters, Scooby-Doo (No. 1 in the UK) and Tom and Jerry (No. 3 in the UK) and also for its Pet of the Week promotion, where viewers can upload videos and photos of their pets on the Boomerang UK website for the opportunity to see their pet on TV. Also the study found that a quarter of parents and kids name their pet after a character from a cartoon or film.

In a pet “wishlist” survey with kids aged twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

From The Turner UK Press Release: Dads More Likely Than Mums To Snap A Photo Of Their Beloved Pet At Least Once A Day: 63% of kids and parents claim that one of the qualities they value most in their pet is their ability to always make them laugh. Dads more likely than mums to be the “famous” animal Instagrammer in the household

The most famous mum on the planet, Kim Kardashian, may be the Queen of the selfie, but a recent study from Boomerang TV channel in the UK found that dads were the expert at snapping photos and videos of their pets for some quick likes on social media. The study found that 64.4% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day, with dads more likely than mums to document their pets’ interactions.

Boomerang, the proud channel home of world-renowned animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, released the results to coincide with National Pet Month in the UK and highlight the starring role animals play within families both on and off-screen.

With just over half of parents citing laughter and happiness among the primary reasons for letting their children watch animal-related programming (50.5%), it also came as no surprise that Scooby-Doo ranked number one amongst kids’ all-time favourite cartoon characters, followed by Peppa Pig in second place and Tom and Jerry in third. Furthermore, the study found that a quarter of parents and kids make the decision to name their beloved pet animal after a character from a cartoon or film.

Elephants made the top five in a pet “wish list” amongst kids twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

Whether on-screen in their favourite cartoon or TV show, or as part of their daily interaction with a family pet, it’s clear that kids and parents alike enjoy a regular dose of humour thanks to the planet’s furry (and scaly!) friends.

Catch the best of Scooby-Doo every Saturday from 1pm-4pm, followed by the best of Tom and Jerry every Sunday from 1pm-4pm on Boomerang.

http://www.boomerangtv.co.uk

Cartoon Network Philippines New Generations Research Findings

Cartoon Network Philippines New Generations Research Findings

Cartoon Network Philippines New Generations Research Findings

In a Philippine Daily Inquirer news article with David Webb, Turner Asia Pacific’s regional director of research, some interesting facts about Cartoon Network’s, Boomerang’s and Toonami’s audiences in the Philippines were mentioned. In the article, Mr Webb said that Filipinos understand English and western humour and Cartoon Network is the number one kids channel in the country, he also mentioned that Cartoon Network is a top five channel in the Manila (the country’s capital) metropolitan area.

Cartoon Network surveyed 500 child-parent pairs for an insight into kids’ entertainment preferences in a research survey called “New Generations”, research has found that kids in the country still prefer to watch TV compared to spending time on the internet. According to parents, TV is considered to be a trusted source of entertainment when compared to social media and online video services. However, there has been a sharp increase of children watching videos online, the popularity of mobile apps and games among children have also increased. As a result of the increase in usage of mobile apps, Turner will continue to invest in more multiplatform content.

According to the survey, the most popular Cartoon Network shows in the Philippines are Ben 10 and The Powerpuff Girls. The most popular Boomerang shows are Tom and Jerry and Scooby-Doo! and on Toonami, the most popular shows are Yo-Kai Watch and Dragon Ball Super.

David Webb also stated that Cartoon Network has stayed true to the channel’s original purpose – animated comedy and the company will adapt to any changes in audience behavior:

“It has stayed true to its brand promise for more than 20 years—delivering hilarious, animated comedy that is guaranteed to surprise and entertain. While [our study] discovers changes in behavior and media habits, the style of our fun content will never change.”

https://entertainment.inquirer.net/222100/kids-animation-channel-still-focused-fun-content

Cartoon Network Imagination Studios MENA Research Study

Cartoon Network Imagination Studios MENA Research Study

Cartoon Network Imagination Studios MENA Research Study

Turner Middle East and North Africa has recently conducted an Imagination Studios survey in Saudi Arabia and the United Arab Emirates to find out more about children’s creative preferences and what kind of character traits they want their cartoon character creations to have. According to the research, kids in the two countries prefer writing to drawing and they think that personality is more important than the appearance of their characters. There was a need for a creative platform to encourage creativity in the region, this led to the creation of Imagination Studios in the MENA area. The research was conducted on a sample size of 1500 people, this includes children between 6 to 12 years old, their parents, as well as their teachers.

Research Statistics

23% of children in the UAE and 25% in Saudi Arabia voted that their character should be kind.

25% of respondents in the UAE agreed that their imaginary heroes should be inventive, while 22% in Saudi Arabia stated this was important.

70% of people surveyed acknowledged that humour is a trait that they would like their characters to embody, a quality they also seek in their friends.

43% of respondents preferred that their characters speak classical Arabic.

Cartoon Network Imagination Studios is a new initiative in the MENA region which had a successful rollout over Europe and Africa last year, the Imagination Studios website informs children on how Cartoon Network’s cartoons are made and teaches them in a simplified way about the various stages in animation production, ranging from storyboarding to character design. As part of the Imagination Studios initiative, there is also a competition for children to enter their storyboards, character drawings and short animations, the theme for this year is about road safety.

The Cartoon Network Arabic Imagination Studios competition is open to three categories based on age groups: 4 to 6 years old, 7 to 9 years old and 10 to 14 years old. Ten winners from each age group will be awarded Kindle 8GB Fire HD 7 Wi-Fi Tablet. The competition ends on Wednesday 30th November. To encourage participation in the Imagination Studios competition, representatives from Cartoon Network Arabic will visit schools across Saudi Arabia, UAE, Qatar and Kuwait. Back in 2012, Cartoon Network Arabic launched a similar competition called Creative Generation, Cartoon Network Africa also had a competition of the same name before Imagination Studios was introduced.

Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:

“Since its introduction, the Creative Generation initiative has received tremendous response from kids, parents and schools in the region. Our recent endeavour, Imagination Studios, is an evolution of that creative concept, and is aimed at attracting a more diversified pool of young creative minds. Imagination Studios will encourage creative thinking in bright young minds, and offer a platform to showcase the talent of students across the region”

https://menaherald.com/en/2016/10/30/turner-releases-significant-findings-study-launch-cartoon-network-arabics-imagination-studios/