More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

With the success of the recently rebooted Ben 10 television series in many markets in Europe and ahead of the Brand Licensing Europe 2017 convention in London next week (10th – 12th October), Cartoon Network Enterprises EMEA has announced their new lineup of companies that have permission to use its Ben 10 intellectual property for various and different uses, including merchandising and services. The new licensing deals builds upon the existing toy deal with Playmates Toys, which hold the master global toy rights, with Giochi Preziosi distributing the toy range in Europe, with subsidiary – Flair presiding over the UK toy distribution rights. The existing toy range includes a series of figurines, role-play items and play sets. The extra new products will include everything from clothing to homeware and will be available in stores from Autumn/Winter 2017.

In terms of Ben 10 clothing and accessories, the following companies hold a license: Smith & Brooks (daywear), Fashion UK (daywear), Cooneen Group (nightwear and underwear), Drew Pearson International (accessories) and Roy Lowe and Sons (socks).

Centum Books hold the master publishing rights, with Italian publisher – Panini having the license to publish a Ben 10 Magazine. Dreamtex will provide Ben 10 themed bedding and Zak will launch a range of lunchware and drinkware.

In Spain and Portugal, Ben 10 licensees include Air Val Iberia (personal care), and Kid Licensing Iberia (watches and lights). Meanwhile in Poland, Uroda (bedding) and Smyk (apparel, footwear and accessories) will be providing Ben 10 merchandise. For the Turkish market, Zorluteks Tekstil Ticaret Ve Sanayi A.S. will introduce a range of Ben 10 themed homeware. In Italy, Ben 10 licensees include Commerciale Campana Srl (footwear) and Original Marines (apparel and accessories). Sun City Sasu is producing a range of kidswear and fashion accessories for Italy, Spain and Portugal.

In Scandinavia, Skybrands will be providing Ben 10 bedding and kidswear, and will also launch the bedding range in Germany. In terms of pan-European deals, IMC will be offering Ben 10 walkie talkies and board games, Mondo will be providing Ben 10 inflatables and chocolate maker – Ferrero will be manufacturing Kinder Surprise Eggs with Ben 10 toys. Also in November, Outright Games will launch their new Ben 10 game in Europe, Middle East and Africa and in the United States.

Commenting on the new licensing deals, Maria Rosaria Milone, Senior Director, Category Management & Agent Markets, Cartoon Network Enterprises EMEA said:

“After all these years, Ben 10 has maintained significant momentum and playground credentials thanks to its combination of relatable characters and exciting action-adventure that really appeals to kids and fires up their imaginations. The outstanding sales success that we’re seeing for Playmates’ new toy range has laid a strong foundation for the wider Ben 10 licensing programme. We’re delighted to be revealing such high calibre partners who will introduce fresh, innovative and creative products and give our fans the best possible experience of the brand.”

http://www.licensingcorner.com/character-entertainment/tv-series-licensing/cartoon-network-details-comprehensive-first-collection-emea-licensing-partners-emea/

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

This week (11/10/2016 to 13/10/2016) is the Brand Licensing Europe 2016 convention at the Olympia in London, UK. The convention is the largest of its kind in Europe in the area of product licensing with brands ranging from kids cartoons, movies and sporting events and leagues are represented at the convention. The convention is an opportunity for potential licensees to buy the rights to use brands for a product or service, this can be anything from toys and collectables, clothing and even amusement rides.

Cartoon Network is there as usual promoting their latest shows, most particually The Powerpuff Girls,the channel is promoting the show with giant inflatables of Blossom, Bubbles and Buttercup and also an action scene statue outside. The other show Cartoon Network is mostly promoting at the convention is Adventure Time.

The Adventure Time brand in EMEA (Europe, Middle East and Africa) currently has more than 100 licensees. A notable licencing deal was one with Lego to include Adventure Time as part of Lego Dimensions – a “toys-to-life” game, in that the player has Lego figures and a toy pad which can be played within the game itself where it features characters and environments. The Lego Dimensions game has been open up to include many popular movie and TV franchises, the game has brought Lego collecting to a brand new level and provides an additional virtual and interactive experience to ordinary physical play.

The Adventure Time McDonald’s Happy Meal mixup character toy promotion will spread to other part of Europe, Middle East and Africa in 2017 after a successful campaign in the UK. There are currently Adventure Time clothing deals with retailers across Europe ranging from Next, Primark and HMV in the UK, C&A in Germany, El Corte Inglés in Spain and also Adventure Time character themed Dr. Martens boots. The Adventure Time boots partnership between Cartoon Network and Dr. Martens won the Best Licensed Adult Apparel Range award at 2016 Licensing Awards this year. Cartoon Network’s Adventure Time also won the Best Teen or Adult Licensed Property award.

Among the licensing holders for The Powerpuff Girls are Posh Paws, the comics and toys retailer Forbidden Planet, Roy Lowe and Sons, William Lamb, C&M Licensing and global toy partner – Spin Master.

Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA commented on the gradually growing success of Adventure Time:

“In a little over five years, ‘Adventure Time’ has gone on an extraordinary and magical journey from an underground secret, to a cult hit, and now is riding high as a true mass-market proposition. The scale of partners that are supporting the franchise is immense and this really demonstrates how it is appealing to a broader audience than ever–from boys, girls, tweens, teens and adults, everyone loves it.”

Meanwhile over on the Warner Bros. stand, they’re promoting Teen Titans Go!, Superman, Batman, Wonder Woman and Looney Tunes.

http://www.licensemag.com/license-global/adventure-time-continues-emea-expansion

http://www.brandlicensing.eu/brand-licensing-europe

Cartoon Network Enterprises Powerpuff Girls Europe Licence Partners

Cartoon Network Enterprises Powerpuff Girls Europe Licence Partners

Cartoon Network Enterprises Powerpuff Girls Europe Licence Partners

Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) has announced its list of regional licencing partners for toys and other merchandise for The Powerpuff Girls franchise. The main toy licencee for the show is Spin Master, Spin Master will produce a series of plush toys, action figures, role-play and other items. Spin Master plans to launch its Powerpuff Girls range in early 2017. Spin Master holds the global toy rights to The Powerpuff Girls.

In the UK, the following licencees have been signed up: Posh Paws, the comics and toys retailer Forbidden Planet, Roy Lowe and Sons, William Lamb, C&M Licensing.

In Italy, the Middle East and Spain, the following licencees have been signed up for permission to use The Powerpuff Girls brand: Imap Export SPA, Miss Hamptons, El Corte, Trucare Fzc and Bioworld.

Johanne Broadfield, the vice president of Cartoon Network Enterprises EMEA made this statement in regards to The Powerpuff Girls licencing deals:

“The reaction to the return of The Powerpuff Girls has been remarkable. Blossom, Bubbles and Buttercup may be little but they are generating a huge amount of excitement among fans, licensees and retailers. We’re now delighted to be sharing details of the extensive line-up of partners that we’ve secured for this extraordinary franchise, and are confident that regardless of age, demographic or income, every fan will find a product they love.”

http://www.licensing.biz/news/read/cartoon-network-details-emea-partners-for-the-powerpuff-girls/044675