Cartoon Network Enterprises EMEA Teams Up With Sambro UK To Offer Licensed Toys And Kids Products
Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) has teamed up with toy, stationary and accessories manufacturer – Sambro for a range of licensed Ben 10 products including pocket money toys, creative play accessories, stationary and backpacks, initially, the deal will be for the UK market. The Ben 10 reboot series premiered in the UK and the rest of Europe in October 2016.
Graham Saltmarsh, director of licensing, UK and Nordics at Cartoon Network Enterprises made this statement regarding the new merchandise and the partnership with Sambro: “We are delighted to be partnering with Sambro who with their top-quality products, unwavering enthusiasm and commitment to creativity, make the perfect addition to our expanding licensing programme, Ben 10 is gaining significant traction in the UK market and we’re confident that fans will be eager to get their hands on this diverse range of new products when they hit shelves.”
Nikki Samuels, licensing director at Sambro also commented: “It’s a delight to be working with the team at Cartoon Network. Ben 10 is such a well-known and really diverse property and our ranges will create even more retail opportunities for fans. With a variety of price points and spanning multiple categories, our Ben 10 ranges will be a great way for retailers to capitalise on the popularity of the brand by extending the purchasing possibilities.”