Cartoonito UK Masha And The Bear Toys R Us Sponsorship Deal
Turner UK and toy manufacturer Simba Smoby have teamed up with Toys R Us for a sponsorship deal to advertise Masha and the Bear toys. Toys R Us will sponsor the hit Russian pre-school 3D CGI cartoon everyday on Cartoonito UK until Friday 16th September.
Cartoonito is currently running a competition with Toys R Us for a Masha and the Bear giveaway, One lucky winner will receive one Masha house playset, one Bear house playset and one Bear soft toy. Ten runner-ups will receive one Bear soft toy. Competition ends Friday 16th September 2016.
Andrew Mallandaine, sales director, Turner UK, made this statement regarding the Masha and the Bear Toys R Us sponsorship:
“We’re excited to be working with Britain’s toy retailer, Toys R Us to promote Cartoonito’s popular preschool series, Masha and the Bear. Cartoonito will feature sponsored Toys R Us content across our on air and digital platforms to help further raise awareness for the series and encourage kids to enter our Masha and the Bear competition for a chance to win some brilliant prizes.”
Jim Proctor-Blaine, head of marketing and licensing for Simba Smoby, also added:
“I am very happy to have worked with Turner and Toys R Us on this campaign – Masha and the Bear is a fantastic show, and hopefully more children will see it and enjoy it as a result of this activity. It’s also great to have the support of a leading retailer like Toys R Us on stocking our range of Masha and the Bear toys.”