Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

This year, Cartoon Network UK has won two gold-level Promax UK Awards in the Best Direct Response Promo Kids and Best Sponsorship Package categories. The PromaxBDA UK Awards is an annual event to celebrate the very best of what the British creative television marketing, promotion, branding & design industry has to offer. The PromaxBDA UK 2016 awards ceremony took place on Friday 4th November at Here East at the Queen Elizabeth Olympic Park in London.

The “Best Direct Response Promo Kids” gold award was awarded to Cartoon Network UK’s 2015 Ice King Christmas Countdown, every day during December on the run-up to Christmas, the Ice King from Adventure Time was up to mischief; he attempted to ruin the festive season, either by stealing presents or by annoying Christmas carol singers. Cartoon Network UK ran an running news report/competition for kids to report what on the Ice King done each day in exchange for an award, everyday a different prize was given away.

Video of all of the Ice King’s crimes during Christmas 2015:

Eventually, the Ice King felt really sorry for what he did, so he became a “Nice” king and had a big prize giveaway.

Cartoon Network UK won the gold “Best Sponsorship Package” award for its Weetabix Weetabuddies sponsors Breakfast Funnies campaign. Each sponsorship ident features different Weetabuddy characters (made up of a Weetabix block, nuts and fruit) in a cereal bowl telling funny jokes or acting in funny situations. Cartoon Network UK also made Weetabuddy versions of Adventure Time’s Jake the Dog, Uncle Grandpa, Regular Show’s Rigby and Bubbles from The Powerpuff Girls. The purpose of the campaign is to educate kids the importance of eating a healthy breakfast, the campaign was also used in conjunction with Cartoon Network’s Imagination Studios initiative.

Turner UK also won a silver award in the “Best Sponsorship Package” category for its What’s on TV sponsors Christmas on TCM campaign last year and also a bronze award in the “Best Print Based Ad or Poster” category for TruTV’s RuPaul’s Drag Race: May Contain Nuts advertising campaign

BAFTA Kids Awards Tonight!

Tonight (20/11/2016) is one of the most important nights of the year for the British children’s entertainment industry, the 2016 Children’s BAFTA awards will be held at The Roundhouse in London. As a reminder, below is a list of all the nominations awarded to Cartoon Network; awards include Favourite TV Show (BAFTA Kids Vote award) and channel of the year.

List of all the categories with Cartoon Network UK nominations:

Decided By BAFTA Jury

Best UK Animated Show

The Amazing World of Gumball: Ben Bocquelet, Mic Graves, Sarah Fell

Channel Of The Year

Cartoon Network UK and Ireland: Turner Kids UK Team

Best International Show

We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen

Best Children’s Show Storywriter

The Amazing World of Gumball – Writing Team

Decided By Public Vote

BAFTA Kids Vote: Favourite TV Show

We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen

Full list of all the BAFTA Children’s Awards 2016 Nominations

Cartoonito UK Masha And The Bear Toys R Us Sponsorship Deal

Cartoonito UK Masha And The Bear Toys R Us Sponsorship Deal

Cartoonito UK Masha And The Bear Toys R Us Sponsorship Deal

Turner UK and toy manufacturer Simba Smoby have teamed up with Toys R Us for a sponsorship deal to advertise Masha and the Bear toys. Toys R Us will sponsor the hit Russian pre-school 3D CGI cartoon everyday on Cartoonito UK until Friday 16th September.

Cartoonito is currently running a competition with Toys R Us for a Masha and the Bear giveaway, One lucky winner will receive one Masha house playset, one Bear house playset and one Bear soft toy. Ten runner-ups will receive one Bear soft toy. Competition ends Friday 16th September 2016.

Andrew Mallandaine, sales director, Turner UK, made this statement regarding the Masha and the Bear Toys R Us sponsorship:

“We’re excited to be working with Britain’s toy retailer, Toys R Us to promote Cartoonito’s popular preschool series, Masha and the Bear. Cartoonito will feature sponsored Toys R Us content across our on air and digital platforms to help further raise awareness for the series and encourage kids to enter our Masha and the Bear competition for a chance to win some brilliant prizes.”

Jim Proctor-Blaine, head of marketing and licensing for Simba Smoby, also added:

“I am very happy to have worked with Turner and Toys R Us on this campaign – Masha and the Bear is a fantastic show, and hopefully more children will see it and enjoy it as a result of this activity. It’s also great to have the support of a leading retailer like Toys R Us on stocking our range of Masha and the Bear toys.”

Turner Partners With Hasbro To Launch Play-Doh Town Advertising Campaign

Turner Partners With Hasbro To Launch Play-Doh Town Advertising Campaign

Turner Partners With Hasbro To Launch Play-Doh Town Advertising Campaign

Hasbro has partnered with Turner Broadcasting System Europe to run an advertising campaign for its Play-Doh Town toy product range of playsets, vehicles and figures on Cartoon Network UK, Boomerang UK and Cartoonito UK. Specially made sponsorship bumpers for Play-Doh Town have been made using Play-Doh, matching Boomerang’s and Cartoonito’s branding identity. Also, a microsite on Boomerang UK’s website has been specially setup for a Play-Doh Town competition, where kids are able to create their own Play-Doh stories and win Play-Doh Town prizes. The campaign also includes cross website advertising on Cartoon Network UK’s, Boomerang UK’s and Cartoonito UK’s websites.

The winners of the Play-Doh Town story competition will get to see their creations on air on Cartoon Network, Boomerang and Cartoonito in May and June.

From the Turner UK Press Release:

PLAY-DOH, Hasbro’s ultimate children’s staple brand, is getting creative with Turner’s leading kids’ TV channels Cartoon Network, Boomerang and Cartoonito in a new PLAY-DOH Town sponsorship deal which includes TV, digital and social media activity.

To celebrate PLAY-DOH’s 60th birthday this year, Hasbro launched PLAY-DOH Town, a new system of play that inspires creative storytelling through Town-themed playsets, vehicles and figures. To help support this fresh new concept, the popular kids’ channels Cartoon Network, Boomerang and preschool channel Cartoonito have joined forces with Hasbro and the media agency OMD to launch a sponsorship campaign to showcase PLAY-DOH Town’s amazing product range.

Commenting on the campaign, Craig Wilkins, Hasbro Marketing Director, says:

“This year we launched PLAY-DOH Town to celebrate the PLAY-DOH brands 60th anniversary. PLAY-DOH Town brings creative play together with figures and playsets, allowing children to open their imaginations and tell their own unique stories with the playset in a different way every time. We’re thrilled to be partnering with Turner across their leading kids’ channels Cartoon Network, Boomerang and Cartoonito to support the launch of our brand new PLAY-DOH Town range.”

Turner have re-imagined the Boomerang and Cartoonito channel environments by creating brand new 10 second channel interstitials made entirely out of PLAY-DOH and featuring PLAY-DOH Town products. Additionally, both channels will run 30 second on air competition spots – showcasing the vast range of PLAY-DOH Town playsets available. The competition aims to encourage kids to visit the Boomerang microsite ( and create their very own PLAY-DOH Town story.

Zara Peters, Sponsorship and Promotions Director, Turner Broadcasting System Europe, says:

“We’re excited to be working with the incredibly fun and timeless Hasbro brand to support their PLAY-DOH Town 2016 campaign across our kids’ channels, Cartoon Network, Boomerang and Cartoonito. Hasbro is all about offering kids the “World’s Best Play Experiences” and encouraging them to be creative – something that Turner recognises and values. We’re thrilled to partner with PLAY-DOH Town to inspire hands-on creativity amongst kids – and we can’t wait to see their creations!”

The winners of the PLAY-DOH Town story competition will have the opportunity to see their creations on air across Cartoon Network, Boomerang and Cartoonito in May and June. Alongside this competition, the Boomerang microsite will also offer the opportunity for one lucky kid to win an amazing PLAY-DOH Town prize bundle giveaway.

Finally, to further support the campaign and raise awareness for PLAY-DOH Town, Turner will run bespoke online PLAY-DOH Town banners across, and as well as social media support via the Cartoonito Parents UK Facebook and Official Boomerang UK Instagram accounts.