Cartoon Network At MIPJunior 2017 Overview

Cartoon Network MIPJunior 25th Anniversary

Cartoon Network At MIPJunior 2017 Overview

This weekend (14/10/2017 – 15/10/2017) was this year’s MIPJunior convention in Cannes, France. MIPJunior is an annual gathering of the international children’s media industry of which Cartoon Network also participates in. Here’s an overview of the events at the convention over the weekend.

More info about MIPJunior 2017 via the link below:

Pre-MIPJunior news, Cartoon Network Asia-Pacific greenlights Monster Beach animated series, follow the link below for more information:

The weekend’s events started off with a panel and awards ceremony called “View From The Top: World Screen Kids Trendsetter Awards”, which was a gathering of four programming experts from around the world discussing acquisition trends and how to spot the next big kids show and how to offer multiplatform content to a younger audience. Attending the panel was Patricia Hidalgo – Chief Content & Creative Officer EMEA and International Kids Strategy for Turner and her predecessor, Michael Carrington – Former Chief Content Officer for Cartoon Network EMEA (now in-charge of kids content for ABC in Australia).

During the panel, Patricia Hidalgo mentioned that only animation content is universally accepted as a cross-border form of children’s entertainment and live-action show won’t appeal to audiences in countries like India or China. Michael Carrington mentioned that high-quality show imports drives standards and expectations for locally produced content, he also mentioned that there’s been a viewing shift towards video-on-demand services and binge-watching also applies to children as much as adults.

Later on Saturday there was a special celebratory event for Cartoon Network’s 25th Anniversary with Rob Sorcher – Chief Content Officer of Cartoon Network and Michael Ouweleen – Chief Marketing Officer of Cartoon Network, Adult Swim and Boomerang. Both Rob and Michael talked about the channel’s past, present and future. Cartoon Network is aware about the decline of linear television. Linear TV ratings isn’t much of concern, as the channel has incorporated a TV anywhere multi-screen strategy, which means viewers can enjoy their cartoons “anywhere and everywhere” and watch what they want when they want. Cartoon Network is also investing in VR (Virtual Reality) as a form of story-telling, but the technology has yet to be used properly to offer a full and proper entertainment experience on a consistent basis. Turner has opened a VR Lab in London supported by Google and Oculus (owned by Facebook) and is currently attempting to make Cartoon Network’s creative teams adapt to the new technology. Cartoon Network EMEA has already released an Adventure Time “I See Ooo” VR app for mobile devices which features a set of minigames.

Earlier today (15th October), there was a Content Strategy informal chat session with the vice president of content acquisitions and co-productions for Cartoon Network – Adina Pitt. This session was to put forward Cartoon Network’s expectations for a show acquisition or co-production deal, for instance the time-frame of when a show is ready to broadcast, which currently has a 18-month to two year time window. Also, other matters will be put into consideration during a deal, such as the potential of the show and how and will it appeal to audiences in other countries. Although, the industry has changed and the way the viewer watches content has also changed, the quality of the content will always be the same.

Later on today, Lesley Bailey – the Vice President of Channel Marketing & Brand Management for Turner EMEA Kids took part in a session called “Preparing Kids For Social Media Teenhood”, which was a discussion about social media, more specifically online bullying and the spread of false information, this session was about the transition from childhood into adolescence and helping kids be aware about the dangers of social media before they get older. During this session, Cartoon Network talked about its anti-bullying Buddy Network campaign which has spread across the EMEA (Europe, Middle East and Africa) region after successful launches in the United States and Latin America.

Boomerang USA Streaming Service Acquires Rights To New Wind In The Willows Animated Series

Boomerang USA Streaming Service Acquires Rights To New Wind In The Willows Animated Series

Boomerang USA Streaming Service Acquires Rights To New Wind In The Willows Animated Series

According to an exclusive story from The Hollywood Reporter, Turner USA’s and Warner Bros’ classic animation streaming service – Boomerang has acquired the U.S. rights to a brand new animated series adapted from the British children’s novel – The Wind in the Willows distributed by UK based Hoho Entertainment.

The new animated series is produced by animation industry veteran Martin Gates and Hoho’s producer and managing director – Oliver Ellis. The series will include a total of 52 episodes with a runtime of 11 minutes. Written in 1908 by Kenneth Grahame, the book follows the adventures of Mole, Rat, Badger and the wealthy and eccentric Mr. Toad. The book has been adapted into several TV series’ and movies (both animated and live action). More that 85 million copies of the book has been sold and it has been translated into 29 different languages.

Martin Gates is known for his work in the animation industry, which includes feature-length versions of children’s stories including The Ugly Duckling, Jack and the Beanstalk and The Snow Queen, it’s not his first time using Wind of the Willows as source material, he also produced a half-hour Christmas special based on the book called Mole’s Christmas, which was nominated for an International Emmy.

Martin Gates, the producer of the new animated series said:

“We have lived with this beautiful book for so long, it has become part of the fabric of our lives. Twenty years on, we feel the time is right to breathe new life into the stories for a whole new generation of children, rediscovering beloved old characters and introducing some new female ones including adventurous Squirrel, resourceful Rabbit and the scheming Chief Weasel. There are just so many more stories to tell.”

Cartoon Network Nordic And HBO Launch Toonix Kids VOD Service

Cartoon Network Nordic And HBO Launch Toonix Kids VOD Service

Cartoon Network Nordic And HBO Launch Toonix Kids VOD Service

Cartoon Network Nordic (broadcasts to Sweden, Norway, Denmark, Finland and Iceland) has partnered with the local division of its sister company – HBO (Home Box Office) Nordic to launch a brand new OTT (Over The Top) video-on-demand service for children called Toonix. The brand new streaming service launched yesterday (03/10/2017). The new VOD service feature a mix of animated television shows and movies, especially content from Cartoon Network Studios and Warner Bros. Animation aimed for kids aged between 3 and 12 years old.

The new service has more than 2000 episodes of Cartoon Network’s and Boomerang’s most popular shows and is available for no additional cost to existing HBO Nordic subscribers. All shows are fully localised, with shows available in Swedish, Danish, Norwegian and Finnish. Toonix also offers a 100% ad-free no interruption service.

Popular animated shows available on Toonix include: The Amazing World of Gumball, Lego Ninjago: Masters Of Spinjitzu, Looney Tunes, The Powerpuff Girls, Adventure Time, Ben 10, Teen Titans Go!, Scooby-Doo! and Tom and Jerry. Pre-school classics on the service include Shaun the Sheep, Alfie Atkins and My Little Pony: Friendship Is Magic and Scandinavian originated series like Pippi Longstocking, Bamse, Rasmus Klump and The Moomins.

In addition to its usual offering of animation, Toonix will include live-action shows such as Dance Academy, also there’s a movie section which includes movies such as Arthur and the Minimoys and Mr. Magorium’s Wonder Emporium.

Toonix is also name of Cartoon Network’s avatar character maker as seen on several Cartoon Network websites all over the world, where kids can create a cute version of themselves or recreate a popular cartoon character. Many of these Toonix characters can been seen on the brand new streaming service. Cartoon Network Latin America also had a branding era called “Toonix” which features many of Cartoon Network’s characters in Toonix form, this was also Cartoon Network Latin America’s version of Cartoon Network USA’s Noods era.

HBO, also part of Time Warner (soon to be AT&T) family is known for its critically acclaimed programming including current hits such as Game of Thrones and Westworld and even pre-school programming such as the long-running Sesame Street. In the UK, Sky owns the pay-TV rights to many of HBO’s shows and airs them on its exclusive Sky Atlantic channel.

Toonix Scandinavia Links:


From The Turner Nordic Press Release: HBO Nordic And Turner Join Forces To Launch OTT Offering, Toonix: New kids & family content included for all HBO Nordic subscribers launching on October 3rd

HBO Nordic, the premium streaming service in the Nordic market and the home of many internationally acclaimed series such as Game of Thrones, Westworld and Big Little Lies, is today launching kids’ and family service Toonix. HBO Nordic’s new addition will be available for consumers on, and through selected distribution partners in the Nordic region.

Toonix is an all new kids’ brand created by Turner EMEA and targeted at 3-12 year olds and their families. The service will offer a mix of high quality kids’ series and movies including popular content from Turner’s Cartoon Network Studios, Warner Bros. Animation and many more. HBO Nordic is proud to be the first partner in launching the brand.

At launch, Toonix contains more than 2000 episodes of the most acclaimed shows and movies and comes with no additional fees for HBO Nordic subscribers. All shows are fully localised, with offerings in Swedish, Danish, Norwegian and Finnish, and are 100% ad free.

With brand new content set to be added each week, key shows include all-time favourites, The Amazing World of Gumball, Lego Ninjago, Looney Tunes, The Powerpuff Girls, Adventure Time, Ben 10, Teen Titans Go!, Scooby-Doo and Tom and Jerry. The service also includes pre-school programming such as Shaun the Sheep, Alfie Atkins, and My Little Pony: Friendship Is Magic and local favourites like Pippi Longstocking, Bamse, Rasmus Klump and The Moomins.

A selection of live-action series such as Dance Academy will entertain “tweens” and there is a curated movie section for the whole family, including titles such as Arthur and the Minimoys and Mr. Magorium’s Wonder Emporium.

Hervé Payan, CEO, HBO Europe, made this statement regarding the launch of the new service:

“Thanks to our cooperation with Turner, we are very pleased to be able to provide our Nordic subscribers with a complete offer of the best premium content. Now our adult TV-series fans as well as families with kids can enjoy all their favourite shows on HBO Nordic”

The president of Turner EMEA (Europe, Middle East and Africa) – Giorgio Stock also added:

“At Turner we are constantly seeking new ways to engage with our fans, building on our leadership in premium content creation across kids, news, movies, general entertainment and sports, and expanding our options to curate and distribute our branded content. We’re delighted to be partnering with HBO Nordic to start this flagship kids and family focused OTT venture, which represents a significant and exciting new milestone in our ability to provide our fans with a trusted, bespoke, rich and immersive user offering.”