Ben 10 Achieves Highest Global Reach Also Premiered On Super RTL In Germany Today 4th September
Cartoon Network Studios’ Ben 10 (2016 version) premiered on German free-to-air channel – Super RTL (Owned by RTL and Disney) today (04/09/2017). Ben 10 already airs on Cartoon Network Germany which is pay-TV and has done so since last October, but the addition of a third-party free-to-air broadcaster such as Super RTL has expanded the show’s reach in Germany. Earlier this year in May, Cartoon Network renewed the show for a second season.
According to Turner, Ben 10 had a global reach of 178 million people in the 2nd quarter of 2017, with free-to-air children’s channels in Europe such as CITV (UK), Gulli (France) and Boing (Italy) airing the show. The show’s popularity has also lead to new toys including action figures and the Rustbucket playset from Playmates Toys and new mobile games including the Ben 10 Alien Experience augmented reality app and a live-action game show spin-off – Ben 10 Challenge, which is planned to air on EMEA (Europe, Middle East and Africa) versions of Cartoon Network this autumn.
While talking about Ben 10’s impressive global reach, Patricia Hidalgo, the chief content officer of Turner EMEA & International Kids Strategy, said:
“Ben 10 is reaching more fans around the world than ever before and we’re excited that the show will be propelled even further with its imminent launch on Super RTL. Alongside the show’s growing number of free-to-air channel homes, we’re excited to be bringing a host of new Ben 10 content to fans – including the first wave of toys, new apps and games and our EMEA local production Ben 10 Challenge, which will be launching in key markets including Germany from October.”
Johanne Broadfield, vice president of Cartoon Network Enterprises EMEA (Cartoon Network’s product licensing division), added:
“Momentum around Ben is already extraordinary and our partners are as excited as we are about his arrival on Super RTL. We’re planning a full Ben 10 merchandise roll-out in Germany throughout 2018, and, with our master global toy partner Playmates already exceeding expectations at retail in the US and in the European countries where the product has just launched, we expect great things from this extremely important market.”
Special thanks to LicencingSource.net for the news: