Boomerang UK National Pet Month 2017 Study

Boomerang UK National Pet Month 2017 Study

Boomerang UK National Pet Month 2017 Study

According to a study conducted by the Boomerang UK TV channel for this year’s National Pet Month, Dads are more likely than mums to post videos and photos of their pets on social media. Also according to the study, 64% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day. Half of parents (50.5%) allow their children to watch animal-related programming because animal shows bring happiness and laughter.

Boomerang is a TV channel is known not only for its mix of classic and contemporary animation but also for its animal cartoon characters, the channel is home to some of the UK’s most loved animated characters, Scooby-Doo (No. 1 in the UK) and Tom and Jerry (No. 3 in the UK) and also for its Pet of the Week promotion, where viewers can upload videos and photos of their pets on the Boomerang UK website for the opportunity to see their pet on TV. Also the study found that a quarter of parents and kids name their pet after a character from a cartoon or film.

In a pet “wishlist” survey with kids aged twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

From The Turner UK Press Release: Dads More Likely Than Mums To Snap A Photo Of Their Beloved Pet At Least Once A Day: 63% of kids and parents claim that one of the qualities they value most in their pet is their ability to always make them laugh. Dads more likely than mums to be the “famous” animal Instagrammer in the household

The most famous mum on the planet, Kim Kardashian, may be the Queen of the selfie, but a recent study from Boomerang TV channel in the UK found that dads were the expert at snapping photos and videos of their pets for some quick likes on social media. The study found that 64.4% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day, with dads more likely than mums to document their pets’ interactions.

Boomerang, the proud channel home of world-renowned animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, released the results to coincide with National Pet Month in the UK and highlight the starring role animals play within families both on and off-screen.

With just over half of parents citing laughter and happiness among the primary reasons for letting their children watch animal-related programming (50.5%), it also came as no surprise that Scooby-Doo ranked number one amongst kids’ all-time favourite cartoon characters, followed by Peppa Pig in second place and Tom and Jerry in third. Furthermore, the study found that a quarter of parents and kids make the decision to name their beloved pet animal after a character from a cartoon or film.

Elephants made the top five in a pet “wish list” amongst kids twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

Whether on-screen in their favourite cartoon or TV show, or as part of their daily interaction with a family pet, it’s clear that kids and parents alike enjoy a regular dose of humour thanks to the planet’s furry (and scaly!) friends.

Catch the best of Scooby-Doo every Saturday from 1pm-4pm, followed by the best of Tom and Jerry every Sunday from 1pm-4pm on Boomerang.

http://www.boomerangtv.co.uk

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK conducted a research study about male children in the UK co-inciding with the premiere of the Ben 10 reboot, the survey had a sample size of 1,200 boys across the country; The Sun reports.

According to the survey, boys read an average of 42 books a year (almost one book every week), play outside for two hours every day and get told off by their parents 161 times a year (or three times a week) but also get praised by parents 154 times a year, they have an average of ten friends and their favourite colour is usually blue. Boys usually gets up at 6.55am and go to bed at 8.38pm, spends 16 hours playing sports and 29 days a year playing computer games.

Boys spend on average one hour everyday watching television, spend 22 days, 12 hours a year on smartphones and tablets. Football, bike riding, swimming and trampolining (in descending order) are the most popular physical activities among boys.

Sean Gorman, Director of UK Kids Channels at Turner EMEA explained that the British kids do have a few things in common with Ben Tennyson (the main protagonist in Ben 10) enjoying their free time and other social activities, but the survey has surfaced some surprising statistics, especially in the amount of time boys spend reading books and doing their homework (average of 1 hour and 47 minutes everyday):

“This insight into how boys spend their time is a real eye opener – particularly their keen interest in books and dedication to homework. Like Ben Tennyson, the superhero in Ben 10, British boys have active lives, going to parties, spending time with their friends and riding their bikes outside. It’s no wonder they wear holes into so many of their clothes – their parents must be exhausted trying to keep up with their comings and goings.”

https://www.thesun.co.uk/news/1960687/typical-schoolboy-spends-29-days-playing-computer-games-and-only-four-out-on-their-bike-research-reveals/

Cartoon Network UK Imagination Studios Survey 2016

Cartoon Network UK Imagination Studios Survey 2016

Cartoon Network UK Imagination Studios Survey 2016

Before the relaunch of thr Cartoon Network’s Imagination Studios competition, Cartoon Network UK conducted a survey to find out more about the country’s children (as well as their parents and schoolteachers). To summerise, children still find the simple things in life important, 66% of children prefer kindness rather than being popular and humour is the main expectation of their imaginary characters and their friends in real life. Also according to the survey, 53% of kids prefer cleverness over coolness and 63% went for funny over friendly. The study also states that 63% of kids prefer to draw than write and the majority would start by designing the appearance of their characters, they place a greater emphasis on characters being good-natured; 33% of kids overall said they would choose to create a character in animal form.

According to the survey, more than 50% of parents and teachers agree that animation helps to develop children’s creativity and humour. The number of working parents is currently at a 20-year high, but despite this they’re aware about their children’s likes and dislikes.

The 2016 Cartoon Network Imagination Studios competition is now open for all 6 to 13 years olds and schools in the UK, visit the newly revamped Cartoon Network Imagination Studios microsite to learn more about how cartoons are made and enter the competition to submit your character drawing, storyboard or short animated film for your chance to see your creation on Cartoon Network.

http://imaginationstudios.cartoonnetwork.co.uk/competition/

From The Turner UK Press Release

A nationwide survey of 6-12 year olds, their parents and teachers has revealed that kids have a positive view of the world and seek out laughter more than anything else. Launched alongside the return of cartoon-making competition Imagination Studios, the study also found that, whilst 63% of kids prefer to draw over write and the majority would start by designing how their character looks, they place a greater emphasis on characters being “good”; a trend that carries over to the expectations they have for their friends.

When asked which traits they would choose for their own original character, 66% of kids opted for kind over popular, 53% chose clever over cool and 63% went for funny over friendly. Humour also came out as the attribute kids considered most important for their character to be and the number one thing they like best about their friends. Added to this, the study showed that children from an early age recognise the positive qualities in their friends: they like their friends to be funny, friendly and kind; they don’t want naughty friends.

The findings also reaffirmed children’s strong affinity with animals across both the real and animated worlds – following a recent Sky Kids survey that named Scooby-Doo and Tom & Jerry (renowned for their family-friendly, slapstick humour) as the top kids’ TV shows of all time. 33% of kids overall said they would choose to create a character in animal form, led by girls with 48%, and Vet was the #2 job choice for kids overall; the #1 choice for girls.

Perhaps reflective of one of the most recent major shifts in the UK national curriculum, Computer Game Designer came out as the #1 job for kids overall and was also the job more parents would choose for their child, over Doctor/Nurse or Lawyer. The results also showed how in tune today’s parents are with their kids’ creative and everyday life preferences – bolstered by research that shows parents are watching TV with their kids as much as than ever.

Dr Sam Wass, expert child psychologist and academic at the University of East London and the University of Cambridge commented:

“This research shows that, in an era of ever increasing sophistication and complication, kids still value the simple things in life like kindness and humour. Even with developments in technology and the evolution of cartoons, they have retained the simplicity and relatability that kids and their parents love. This new opportunity for children to engage in their own creative play, by creating drawings of their own family, or of real-life situations that they have encountered, is a wonderful way to encourage children to draw links between the imaginary and the real world.”

Launched for the first time last year, Cartoon Network Imagination Studios offers kids a unique insight into how some of their favourite cartoons are created and offers them an opportunity to enter their own creations and win the chance to see their work animated and shown on air!

Whether you like to write or draw, the competition is now open to all kids aged 6-13. Visit www.cartoonnetwork.co.uk/imaginationcompetition to find out more.