Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

Cartoon Network Africa Wins First Place For Coolest Kids Channel In Generation Next Survey

The South African newspaper – Sunday Times has released results from the 13th edition of their Generation Next Youth Brand Survey and according to the survey, it’s Turner’s best ever results for their children’s channels. The survey was conducted not only to find out kids’, teenagers’ and young adults’ favourite brands but also their thoughts, minds, desires and needs. According to the survey, Cartoon Network has been voted the number one “Coolest Kids TV Channel’ for 2017 (20% of the vote), climbing from fourth place in 2013 (14.2%). Cartoon Network also achieved second place in the “Coolest TV Channel” category for the second consecutive year. Also according to the survey, Regular Show is the 2nd “Coolest Cartoon Show” in South Africa, with Teen Titans Go! also being in fifth place. Also, Rigby and Mordecai from Cartoon Network’s Regular Show, were voted the 6th and 8th “Coolest Animated Brand Characters” in the whole of South Africa.

Boomerang has also seen an increase in popularity, doubling from 4.5% to 9.8%, Boomerang’s infamous cat and mouse frenemy duo – Tom and Jerry was voted the “Coolest Cartoon Show” for the third year in a row and also earned the top spot in the “Coolest Animated Brand Characters” category. Mr Bean: The Animated Series achieved 7th place in the ‘Coolest Animated Brand Characters’ category while reaching 9th place in the “Coolest Cartoon Show” category. In the 2017 survey, Boomerang was ranked as the 5th “Coolest Kids Channel”. The survey was conducted by HDI Youth Marketeers on behalf of The Sunday Times, and congratulations to Turner Africa for the fantastic results.

From The Turner Africa/Burson-Marsteller Press Release: Turner Kids is Just Too Cool for School! Turner’s kid focused channels, Cartoon Network and Boomerang, recognised and voted top of their class in Generation Next Youth Brand Survey

The results of the 13th Sunday Times Generation Next Youth Brand Survey, conducted by HDI Youth Marketeers, have been made public, and get this, Turner’s cartoon characters and channels are right up there rocking the votes with its best performing year ever!

The Youth Survey, aimed at tapping into the thoughts, minds, desires and needs of the local youth market, aged between eight and 23, really allows brands to understand where they are at in the minds of their consumers.

Over the past five years, Cartoon Network has in the Kids TV Channel category gone from 4th place in 2013 (at 14.2%) to first place in 2017 (at 20%). Not only has the channel snatched the top spot after having been voted the #1 ‘Coolest Kids TV Channel’, but also achieved 2nd spot in the overall ‘Coolest TV Channel’ category for the second consecutive year. Cartoon Network also featured twice in the top five for the ‘Coolest Cartoon Show’ with Regular Show and Teen Titans Go! coming in at #2 and #5 respectively. To top it off, Rigby and Mordecai from the Regular Show, were voted the #6 and #8 ‘Coolest Animated Brand Characters’ in the whole of South Africa!

Boomerang has also grown over the past five years, doubling from having a 4.5% vote, to a 9.8% vote, Boomerang’s famous cat and mouse dynamo duo, Tom & Jerry was voted the ‘Coolest Cartoon Show’ EVER for the third year in a row! The partners in crime also scooped top spot in the ‘Animated Brand Characters’ category and, the Boomerang channel rated the 5th ‘Coolest Kids Channel’ overall. The continuing escapades of Mr Bean: The Animated Series affirmed its position as the #7 ‘Coolest Animated Brand Characters’ while coming in at ninth place overall for the ‘Coolest Cartoon Show’.

Catherine Bothma, MD of HDI Youth Marketeers says: “This has been the first year that Turner Kids TV channels has been so rewarded in this study, winning across age categories (kids, teens and young adults), which was interestingly dominated by a male vote. They beat last year’s winner, who placed second this year, by a considerable 3.7% margin.”

Pierre Branco, VP and Managing Director of Turner Africa says: “We here at Turner are so pleased with the results! It is so wonderful to watch our channels and characters live, grow and thrive – especially in such a competitive environment where children are absolutely spoiled for choice. This is an affirmation that Turner’s kids channels have entrenched themselves in the South African youth and are seen to be cool and widely loved. Congratulations to everyone concerned and a huge thank you to all our consumers who voted for us!”

http://www.sundaytimesgennext.co.za

http://www.cartoonnetworkafrica.com

Boomerang UK National Pet Month 2017 Study

Boomerang UK National Pet Month 2017 Study

Boomerang UK National Pet Month 2017 Study

According to a study conducted by the Boomerang UK TV channel for this year’s National Pet Month, Dads are more likely than mums to post videos and photos of their pets on social media. Also according to the study, 64% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day. Half of parents (50.5%) allow their children to watch animal-related programming because animal shows bring happiness and laughter.

Boomerang is a TV channel is known not only for its mix of classic and contemporary animation but also for its animal cartoon characters, the channel is home to some of the UK’s most loved animated characters, Scooby-Doo (No. 1 in the UK) and Tom and Jerry (No. 3 in the UK) and also for its Pet of the Week promotion, where viewers can upload videos and photos of their pets on the Boomerang UK website for the opportunity to see their pet on TV. Also the study found that a quarter of parents and kids name their pet after a character from a cartoon or film.

In a pet “wishlist” survey with kids aged twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

From The Turner UK Press Release: Dads More Likely Than Mums To Snap A Photo Of Their Beloved Pet At Least Once A Day: 63% of kids and parents claim that one of the qualities they value most in their pet is their ability to always make them laugh. Dads more likely than mums to be the “famous” animal Instagrammer in the household

The most famous mum on the planet, Kim Kardashian, may be the Queen of the selfie, but a recent study from Boomerang TV channel in the UK found that dads were the expert at snapping photos and videos of their pets for some quick likes on social media. The study found that 64.4% of families in larger households take hilarious and adorable photos and videos of their pet at least once a day, with dads more likely than mums to document their pets’ interactions.

Boomerang, the proud channel home of world-renowned animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, released the results to coincide with National Pet Month in the UK and highlight the starring role animals play within families both on and off-screen.

With just over half of parents citing laughter and happiness among the primary reasons for letting their children watch animal-related programming (50.5%), it also came as no surprise that Scooby-Doo ranked number one amongst kids’ all-time favourite cartoon characters, followed by Peppa Pig in second place and Tom and Jerry in third. Furthermore, the study found that a quarter of parents and kids make the decision to name their beloved pet animal after a character from a cartoon or film.

Elephants made the top five in a pet “wish list” amongst kids twelve and under, dogs came in first with 44.4% of the vote, followed by cats (28.6%), horses (19.2%), elephants (15.6%) and finally, bears (13.9%).

Whether on-screen in their favourite cartoon or TV show, or as part of their daily interaction with a family pet, it’s clear that kids and parents alike enjoy a regular dose of humour thanks to the planet’s furry (and scaly!) friends.

Catch the best of Scooby-Doo every Saturday from 1pm-4pm, followed by the best of Tom and Jerry every Sunday from 1pm-4pm on Boomerang.

http://www.boomerangtv.co.uk

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK Ben 10 Boys Research Study

Cartoon Network UK conducted a research study about male children in the UK co-inciding with the premiere of the Ben 10 reboot, the survey had a sample size of 1,200 boys across the country; The Sun reports.

According to the survey, boys read an average of 42 books a year (almost one book every week), play outside for two hours every day and get told off by their parents 161 times a year (or three times a week) but also get praised by parents 154 times a year, they have an average of ten friends and their favourite colour is usually blue. Boys usually gets up at 6.55am and go to bed at 8.38pm, spends 16 hours playing sports and 29 days a year playing computer games.

Boys spend on average one hour everyday watching television, spend 22 days, 12 hours a year on smartphones and tablets. Football, bike riding, swimming and trampolining (in descending order) are the most popular physical activities among boys.

Sean Gorman, Director of UK Kids Channels at Turner EMEA explained that the British kids do have a few things in common with Ben Tennyson (the main protagonist in Ben 10) enjoying their free time and other social activities, but the survey has surfaced some surprising statistics, especially in the amount of time boys spend reading books and doing their homework (average of 1 hour and 47 minutes everyday):

“This insight into how boys spend their time is a real eye opener – particularly their keen interest in books and dedication to homework. Like Ben Tennyson, the superhero in Ben 10, British boys have active lives, going to parties, spending time with their friends and riding their bikes outside. It’s no wonder they wear holes into so many of their clothes – their parents must be exhausted trying to keep up with their comings and goings.”

https://www.thesun.co.uk/news/1960687/typical-schoolboy-spends-29-days-playing-computer-games-and-only-four-out-on-their-bike-research-reveals/