Cartoon Network MENA Computer Coding Campaign With UAE Telco du
Cartoon Network MENA (Middle East and North Africa) is now working with du’s Young Programmers initiative. The Young Programmers initiative is similar to Cartoon Network USA’s STEAM initiative which mostly focuses on art, storywriting and programming using the Scratch Programming Language. Cartoon Network MENA has provided the initiative with graphical assets including character designs of The Powerpuff Girls (Blossom, Bubbles and Buttercup), using these assets, participants are able to make their own Powerpuff Girls themed mini-game. The Young Programmers platform is available online in Arabic and English. Last year, a total of 464,898 children participated in du’s initiative. du is a telecommunications provider operating in the United Arab Emirates, Cartoon Network MENA is also distributed on du’s IPTV service.
Samer Geissah, du’s vice president of innovation is pleased that they have partnered with Cartoon Network MENA to launch an interactive online tool to teach young people the basics of programming, which might lead to participants to consider software development as a career choice:
“Contributing to educational programs is a big part of du’s initiative to help the youth realise their greatest potential. We are pleased to have recently launched a platform with Cartoon Network Arabic, to offer our youth an interactive and fun online tool to learn coding through the Young Programmers campaign. We hope that this can be the start for many of the youth to learn coding and gain an interest to study it more on a professional level.”
Tarek Mounir, vice president and general manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus also commented:
“More and more, coding is becoming the ‘new universal language’ and playing a major role in shaping today’s kids. In the UAE, the discussion to introduce coding as an additional subject for primary school students has been gaining traction as the country’s vision to build a knowledge-based economy and drive innovation sits high on its agenda. The introduction of coding at an early age not only helps to encourage innovation in the advancement of technology but also creates a new generation of highly-skilled progressive thinkers.”
During 2016, Cartoon Network has been airing new shows, new episodes and even new channels in some countries, so here’s a timeline of some of the major events that have happened around the world in the last twelve months. Note: Some dates are not exactly accurate, but was approximately around that time or it was the date when news was publicly announced.
1st January: Cartoon Network Southeast Asia rebranded to Check It 4.0.
4th January: Cartoon Network Latin America and Brazil rebranded to Check It 4.0.
6th January: Cartoon Network USA releases Twelve Forever pilot/minisode.
7th January: Mark Eyers Promoted To Senior Vice President Of Cartoon Network Asia-Pacific.
14th January: Cartoon Network USA premieres first stop-motion animated Adventure Time episode: Bad Jubies.
14th January: Transformers: Robots in Disguise Season 2 announced.
25th January: New Bob The Builder series premiered on Cartoonito UK.
25th January: Daniel González becomes new general director Of Turner Iberia.
29th January: Justice League Action officially announced.
All of January 2016’s blog posts can be accessed by clicking on the link below:
Cartoon Network Imagination Studios MENA Research Study
Turner Middle East and North Africa has recently conducted an Imagination Studios survey in Saudi Arabia and the United Arab Emirates to find out more about children’s creative preferences and what kind of character traits they want their cartoon character creations to have. According to the research, kids in the two countries prefer writing to drawing and they think that personality is more important than the appearance of their characters. There was a need for a creative platform to encourage creativity in the region, this led to the creation of Imagination Studios in the MENA area. The research was conducted on a sample size of 1500 people, this includes children between 6 to 12 years old, their parents, as well as their teachers.
23% of children in the UAE and 25% in Saudi Arabia voted that their character should be kind.
25% of respondents in the UAE agreed that their imaginary heroes should be inventive, while 22% in Saudi Arabia stated this was important.
70% of people surveyed acknowledged that humour is a trait that they would like their characters to embody, a quality they also seek in their friends.
43% of respondents preferred that their characters speak classical Arabic.
Cartoon Network Imagination Studios is a new initiative in the MENA region which had a successful rollout over Europe and Africa last year, the Imagination Studios website informs children on how Cartoon Network’s cartoons are made and teaches them in a simplified way about the various stages in animation production, ranging from storyboarding to character design. As part of the Imagination Studios initiative, there is also a competition for children to enter their storyboards, character drawings and short animations, the theme for this year is about road safety.
The Cartoon Network Arabic Imagination Studios competition is open to three categories based on age groups: 4 to 6 years old, 7 to 9 years old and 10 to 14 years old. Ten winners from each age group will be awarded Kindle 8GB Fire HD 7 Wi-Fi Tablet. The competition ends on Wednesday 30th November. To encourage participation in the Imagination Studios competition, representatives from Cartoon Network Arabic will visit schools across Saudi Arabia, UAE, Qatar and Kuwait. Back in 2012, Cartoon Network Arabic launched a similar competition called Creative Generation, Cartoon Network Africa also had a competition of the same name before Imagination Studios was introduced.
Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:
“Since its introduction, the Creative Generation initiative has received tremendous response from kids, parents and schools in the region. Our recent endeavour, Imagination Studios, is an evolution of that creative concept, and is aimed at attracting a more diversified pool of young creative minds. Imagination Studios will encourage creative thinking in bright young minds, and offer a platform to showcase the talent of students across the region”