Cartoon Network Teams Up With Pitti Bimbo Children’s Wear Trade Fair In Florence, Italy For Powerpuff Girls Designer Clothing
Cartoon Network Enterprises EMEA is collaborating with international children’s clothing trade fair – Pitti Bimbo, the clothing event is held twice a year in Florence, Italy. The January 2018 edition of the event kicked off today (18th January) and will run until Saturday 20th January. On display at the event are a collection of The Powerpuff Girls concepts by well-known young designers including The Dots, I’m Isola Marras by Efisio Marras, Bad Deal and Core Sine Labe Doli – selected by Italian fashion designer Alessandro Enriquez. Each designer has created a Powerpuff Girls inspired “capsule collection” with items including t-shirts, dresses, handbags and accessories featuring designs of Blossom, Bubbles, Buttercup and Bliss or as they’re known in Italy: Lolly, Dolly and Molly with Bliss’s name remained unchanged.
The collaboration marks the start of the 20th anniversary year of The Powerpuff Girls, which is one of Cartoon Network’s most iconic shows and one of the channel’s most profitable licensed brands. Cartoon Network has also collaborated with fashion houses Moschino, Fyodor Golan, Bizuu, Saucette and Raisa&Vanessa for Powerpuff Girls themed clothing.
Regarding the Powerpuff Girls brand collaboration with Pitti Bimbo, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA, said:
“The Powerpuff Girls is one of the most enduring Cartoon Network brands of all time and continues to resonate strongly with fans across the globe. It’s also proved to be a brand that inspires designers and we’re excited to be partnering with Pitti Bimbo to cement the girls as fashion icons for 2018 and beyond.”