Cartoon Network Appoints New Licensing Agent For France And Germany
Today (23/03/2016), Turner Broadcasting System Europe has announced that Cartoon Network has a new licensing agent in France, Germany, Switzerland, Austria and the Benelux countries called TLC. TLC will be responsible and have access to Cartoon Network’s brands for the purpose of licensing and merchandising, this includes popular animated shows such as Adventure Time, The Powerpuff Girls and The Amazing World of Gumball.
Melvin Thomas, CEO of TLC made this statement in regards to the new licensing representative agreement with Cartoon Network:
“Cartoon Network Enterprises owns a unique space in the entertainment licensing industry and its plans for the future and upcoming shows are very compelling, We plan to build, promote, assist and expand the company’s licensing and merchandising business, positioning it as a leader of licensed kids’ brands in our territories.”
Johanne Broadfield, vice president of Cartoon Network Enterprises EMEA also made this statement in regards to the new licensing agent as well as mentioning the licensing potential in these markets:
“France, GSA and Benelux are high potential markets for us. We’re very excited to be partnering with TLC to ramp up our licensing activity and bring the successes we’ve seen in our other core European markets to these key licensing territories.”