Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017’s Cartoon Network Buddy Network Anti-Bullying Initiative

Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017's Cartoon Network Buddy Network Anti-Bullying Initiative

Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017’s Cartoon Network Buddy Network Anti-Bullying Initiative

Today (13/11/2017) it was announced that former Premier League and England national team footballer – Ian Wright has teamed up with Cartoon Network UK for this year’s CN Buddy Network anti-bullying initiative, the launch of this year’s campaign coincides with National Anti-Bullying Week (13th to 17th November) in the UK. The purpose of the initiative is to help kids to speak out against bullying in schools, accept other people’s differences and to “Be a buddy, not a bully”.

As with previous years, Cartoon Network UK is collaborating with Childline – the number one telephone helpline in the UK for children and young people for advice and support. Over the last decade, bullying has been a major concern among children 11 and under using the Childline helpline, the service carried out 5,903 counselling sessions about the issue, over the past year, there has been a 7% increase of cases. In 980 other cases, bullying and cyberbullying were raised as an additional issue.*

The most common types of bullying that were reported by Childline include emotional, peer pressure and blackmail abuse, followed by cyber-bullying and physical violence. This year, sports related bullying was in the top ten forms of bullying faced by children aged 11 and under between 2016-2017.*

From today (13/11/2017), Cartoon Network UK launched their on-air campaign for CN Buddy Network featuring this year’s campaign ambassador – Ian Wright and also a series of animated shorts from the perspective of the victim, the bully and the observer. Ian Wright himself has faced bullying earlier on in his football career, he joined the campaign as he believes that bullying at any age is unacceptable and encourages kids to watch out for each other. Cartoon Network UK has a special section on their website for CN Buddy Network (http://www.cartoonnetwork.co.uk/beabuddy) which offers professional advice, tips and how to get support. There’s also video messages from Ian Wright and CN Buddy Network ambassadors from previous years including: Alistair and Jonny Brownlee, Tom Daley, Tinie Tempah and also Childline ambassador and volunteer counsellor, Anna Williamson.

*All statistics from Childline in the period 2016/17

From The Turner UK Press Release: Ian Wright Backs Cartoon Network’s Anti-Bullying Campaign. Cartoon Network Launches National Anti-Bullying Initiative In Partnership With Childline. Ian Wright Reminds Kids That You Don’t Need To Have A Special Skill To Be A Hero. Bullying Was The #1 Reason Children 11 And Under Contacted Childline The Year.

British football legend, Ian Wright has teamed up with Cartoon Network to launch the channel’s annual international anti-bullying campaign, CN Buddy Network which kicks off today to tie in with National Anti-Bullying Week in the UK. The initiative encourages kids and young people to have each other’s back, speak out against bullying and most importantly, “Be a buddy, not a bully”.

Cartoon Network is collaborating with Childline, the leading UK helpline for children and young people to provide immediate advice and support for those in need. Over the last decade bullying remains a top concern amongst children 11 and under with the service carrying out 5,903 counselling sessions about the issue. – a 7% increase in the last year. Furthermore, bullying and cyberbullying was mentioned as an additional concern in 980 Childline counselling sessions with children in this age group.*

The most common types of bullying trends Childline reported included emotional, peer pressure and blackmail abuse followed closely by cyber-bullying and physical acts of violence. This year sports related bullying also made the top 10 list of main concerns faced by children 11 and under from 2016-2017.*

Ian Wright appears in an on-air campaign on Cartoon Network premiering today (13th November) which also includes an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at http://www.cartoonnetwork.co.uk/beabuddy.

Ian Wright says: “’I teamed up with Cartoon Network and Childline to launch CN Buddy Network this year because I don’t believe that bullying at any stage of your life is acceptable. I think it’s important that children have somewhere to go so they don’t have to suffer in silence. I remember getting bullied back when I was new on the football scene, I was only twenty-two and people were intimated by that. My advice to kids is to speak up against bullying; that’s the first step to showing others you’ve got their back.”

Marnie Winter-Burke, a Childline counsellor says: “We know it can be very difficult for young people who are being bullied to tell someone what’s happening to them. Many are simply too scared to speak out or believe it’s their fault. However, over the years we have learned from Childline callers’ bullying doesn’t stop if it’s left alone – it gets worse. That’s why CN Buddy Network is an important reminder to those who witness bullying to help the person being targeted by encouraging them to tell a trusted adult or Childline.”

Kids can visit cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Ian Wright and previous CN Buddy Network ambassadors, including: Alistair and Jonny Brownlee, Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson.

About Childline

Childline offers children and young people aged 18 and under free, confidential advice and support 24 hours a day – no problem is too big or small. Our trained volunteer counsellors can be contacted through our helpline 0800 1111 or on www.childline.org.uk for online chat or email. Childline is a service provided by the NSPCC.

Worried about a child? Don’t wait until you’re certain. Contact trained NSPCC helpline counsellors for 24/7 help, advice and support on 0808 800 5000.

www.childline.org.uk

https://www.nspcc.org.uk/

http://www.cartoonnetwork.co.uk/beabuddy.

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK has updated their Buddy Network website and has uploaded more anti-bullying advice videos onto their YouTube channel. Since 2014, Cartoon Network UK has been promoting their anti-bullying initiative during National Anti-Bullying Week every November. The website advises children to tell someone what’s happening, be friendly and speak out if they’re being physically or verbally hurt or they know someone who’s been bullied. The website also features advice from the initiative’s ambassadors: Alistair Brownlee and Jonathan Brownlee, Tom Daley, Tinie Tempah and Childline ambassador Anna Williamson.

Each of the three new animated anti-bullying videos have a different theme; all featuring 3D CGI characters voiced by children, the video entitled “Let’s Make Friends” emphasizes the importance of friendship, including respect and trust for each other and having fun. “New Kid On The Block” is about being friendly and welcoming to new people at school and “We Are All Different” talks about the personal differences between themselves and their friends while they still get along despite their different likes and dislikes.

Let’s Make Friends

New Kid On The Block

We Are All Different

http://beabuddy.cartoonnetwork.co.uk/

Triathlete Brownlee Brothers Partner With Cartoon Network UK For Buddy Network Anti Bullying Campaign

Triathlete Brownlee Brothers Partner With Cartoon Network UK For Buddy Network Anti Bullying Campaign

Triathlete Brownlee Brothers Partner With Cartoon Network UK For Buddy Network Anti Bullying Campaign

British Olympic triathlete champions, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the next stage of Cartoon Network’s anti-bullying campaign – Cartoon Network Buddy Network. National Anti-Bullying Week in the UK officially started today (Monday 14th November). Bullying is the main reason for Childline counselling for 11 and unders over the past 10 years, the severity of the problem in schools across the country was reason why the campaign was set up. The Buddy Network initiative encourages kids and young people to “Be a Buddy, Not a Bully” by being friendly and respectful to each other; the campaign aims to raise awareness and empower young people to help put an end to bullying.

Cartoon Network UK is working alongside Childline, the UK’s leading helpline for children and young people to provide immediate advice and support for those in need, the freephone hotline is operated by the NSPCC (National Society for the Prevention of Cruelty to Children) charity.

From today (14/11/2016) Jonathan and Alistair Brownlee will appear in an on-air campaign on Cartoon Network, the campaign features an original series of animated shorts voiced by children telling positive messages around friendship, school and appreciating differences. Kids affected by bullying can look for advice and support on Cartoon Network UK’s Buddy Network microsite at http://www.cartoonnetwork.co.uk/beabuddy or visit the Childline website at http://www.childline.org.uk or if they need to speak to an adviser they can phone Childline’s hotline – 0800 1111.

Jonathan and Alistair Brownlee both had first-hand experience of being bullied in school, and chose sport as a way to boost their confidence and self-esteem, they later went on to win Olympic medals at the London 2012 and Rio 2016 Olympic games. The brothers are an inspiring example to kids everywhere that are currently suffering from the same situation they went through.

Kids can also watch the animated shorts and video messages from Jonathan & Alistair Brownlee and other Buddy Network ambassadors – Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson on Cartoon Network UK’s YouTube channel.

https://www.youtube.com/user/cartoonnetworkuk

http://www.anti-bullyingalliance.org.uk/anti-bullying-week/

Cartoon Network UK’s Buddy Network campaign originated from Cartoon Network USA’s Stop Bullying Speak Up campaign which has since been rolled out internationally as far as mainland Europe, Africa and Latin America.

From The Turner UK Press Release: Jonathan and Alistair Brownlee Call On Children To Be A Buddy Not A Bully

Cartoon Network launches national anti-bullying initiative in partnership with Childline.

Bullying the main reason for Childline counselling for 11 and unders over the past 10 years.

British triathlete brothers, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the latest phase of its anti-bullying campaign, CN BUDDY NETWORK. Launching today in line with National Anti-Bullying Week, the initiative encourages kids and young people to “Be a Buddy, Not a Bully” and aims to raise awareness and empower young people to take positive action against bullying.

Cartoon Network is collaborating with Childline, the NSPCC’s leading UK helpline for children and young people to provide immediate advice and support for those in need. Bullying remains a major concern for children, over the last decade bullying has been cited as the main reason for Childline counselling in children aged 11 and under – with 24% of all Childline counselling sessions in 2015/16 about the issue.

Jonathan and Alistair Brownlee appear in an on-air campaign on Cartoon Network premiering today (14th November), which also features an original series of animated shorts voiced by children who, in their own words, articulate positive messages around friendship, school and appreciating differences. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at http://www.cartoonnetwork.co.uk/beabuddy.

Jonathan Brownlee, says: “We’re really excited to be working with Cartoon Network and ChildLine on this year’s CN Buddy Network anti-bullying campaign. Everybody at some point in their life experiences the effects of bullying, so if it is happening to you right now, just know that you’re not alone. I was lucky growing up to have an older brother at school who always had my back and helped me get through tough times whenever I was being picked on.”

Alistair Brownlee, says: “You don’t have to be a superhero to stop bullying, you just need to look out for each other and take action when you see someone in trouble. We believe that bullying at its core is an issue of self-confidence, so we would encourage kids to get out there and take up an activity they absolutely love to help build their self-esteem. Sports gave Jonny and I the confidence to stand up to bullying and not let them get us down. If you’re being bullied, please remember that it’s not your fault, tell a teacher, friend or family member and we promise, things will get better.”

Dame Esther Rantzen, President of Childline said: “Bullying, whether it occurs online or in person, can have a devastating impact on young people. It can affect their confidence, their work, leave them feeling isolated and friendless, and even make them feel life is not worth living. That’s why Childline is delighted to be partnering with Cartoon Network and Jonathan and Alistair Brownlee, two fantastic role models for children to support their anti-bullying campaign, CN BUDDY NETWORK. Raising awareness of bullying is incredibly important as it is crucial that we help children and young people reach out for support so they do not suffer in silence. If they are finding it hard to open up to their parents or teachers they can always contact Childline our free and confidential helpline whenever they need us. They can call us on 0800 1111, or email or live chat with us on www.childline.org.uk.”

Ian McDonough, SVP and MD, Turner Northern Europe commented: “As the Childline reports show, bullying is a very real and, sadly, growing issue for children and young people today. Our Cartoon Network audience fall within the prime age group experiencing bullying and it is hugely important for us to address this in a way that is positive, supportive and relevant. This year’s series of bespoke “Be a Buddy” animations make use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for their peers.”

Kids can visit http://www.cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Jonathan & Alistair Brownlee, Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson.

https://www.turner.com/pressroom/jonathan-alistair-brownlee-call-children-be-buddy-not-bully