Cartoon Network UK Gumball VIP Official Press Release: From The Turner EMEA Press Release: Turner EMEA And Tonio Partner To Launch “Gumball VIP”
Kicking off on Cartoon Network UK on Saturday 21st October, this unique TV experiment will allow fans to engage with “The Amazing World of Gumball” like never before!
Turner EMEA and Austrian start-up Tonio today announce “Gumball VIP” – an exciting opportunity for fans of The Amazing World of Gumball to take part in a live, interactive, linear TV experiment running from Saturday 21st October for one week only on Cartoon Network UK.
“Gumball VIP” is a brand-new experiment for Turner’s Cartoon Network, which combines linear TV viewing with an interactive second screen experience and the chance to win some awesome prizes. It utilises Tonio’s audio-recognition technology to serve up live quiz questions to fans on their mobile device, based on the Gumball episodes they are watching simultaneously on the TV channel.
Marc Goodchild, Head of Digital Content Strategy & Product, Turner EMEA said: “We’re excited to launch this unique TV experiment and be taking fans on the journey with us. As an industry, we continue to witness the shift in entertainment consumption habits and we know that our fans are increasingly looking for deeper engagement experiences with the shows and characters they love. It’s been great to collaborate with Tonio to bring their innovative technology together with our brands and platforms.”
Florian Novak, Founder and CEO of Tonio commented: “Turner is known as a disruptor and re-inventor of the modern television industry – introducing everything from the satellite-delivered Superstation to 24-hour news. We are excited to open together a new chapter: Delivering entertainment and information on a second screen at the same time – totally synchronous. It has been an amazing experience to see a great team being committed to using the technology, in order to provide Cartoon Network’s audiences the best experience possible across devices.”
Trialling in the UK, fans are invited to become a “Gumball VIP” by downloading the free app (available from the App Store and Google Play) and opening it each day at 5pm BST when The Amazing World of Gumball will be airing on Cartoon Network.
More details can be found at: http://gumballvip.cartoonnetwork.co.uk/