Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Today (7th June), Turner International’s Digital Ventures and Innovation division has announced they have made an equity investment in Bright Little Labs (BLL), a UK based company that specialises, creates and distributes edutainment (educational entertainment) content for kids. The extra funding from Turner in exchange for equity will help with Bright Little Labs’ international expansion as well as the creation and distribution of new educational content, this includes topics covering critical thinking, computer science and computer coding.

The equity deal is also Turner’s Digital Ventures & Innovations’s first investment into the edutainment sector. The education material is also inline with the UK’s national curriculum for coding and is supported by the British Government’s Cabinet Office. BLL uses a cartoon character called Detective Dot to teach kids about coding. The character – Detective Dot is a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (CIA). BLL is also a recipient of a EDF Stem Pulse Award (awarded in 2017) and was named ‘Top Coding Toy for Kids’ by UK national newspaper – The Independent in 2017 and by London’s Evening Standard newspaper in 2018.

As part of the agreement, BLL will be able to make use of Turner’s animation, licensing and merchandising portfolio, which includes animated properties from Cartoon Network, and it will also be possible to form collaborations with Turner’s kids channels which include Cartoon Network, Boomerang, Boing, Toonami and Cartoonito.

From The Turner International Press Release: Turner International and Bright Little Labs Sign Strategic Equity Investment

– Investment marks Digital Ventures & Innovation group’s first entry into the edutainment space.

– Turner provides funding and kids creative expertise to power Bright Little Labs’ international growth as innovator in the kids coding and life skills space.

Turner International’s Digital Ventures & Innovation (DV&I) group today announces an equity investment in Bright Little Labs (BLL), a UK-based early stage company which creates and distributes edutainment content for kids.

The funding will be used to fuel Bright Little Labs’ international expansion in terms of both creative development and distribution.

The investment will enhance BLL’s current offering by leveraging Turner’s expertise in the kids’ space to develop quality IP which delivers on Bright Little Labs’ vision to engage, entertain and educate kids about critical thinking, computer science and coding.

Bright Little Labs’ existing edutainment IP centres around Detective Dot from the Children’s Intelligence Agency, a hi-tech spy agency which incorporates the official UK coding curriculum and allows kids to learn in a fun and engaging way.

The agreement will also lay the foundation for further leverage across Turner’s wider animation and licensing and merchandising portfolio.

The investment means that Turner becomes Bright Little Labs’ main strategic investor and signals its commitment to developing a presence in edutainment. Christopher Sodergren VP Digital Ventures, DV&I for Turner will take a seat on Bright Little Labs’ board of directors.

“Partnering with relevant start-ups is a core part of our strategy to compete and lead in today’s rapidly evolving digital landscape,” said Aksel van der Wal, Executive Vice President, Digital Ventures & Innovation for Turner. “We saw in Bright Little Labs the opportunity to expand a great concept into an international multiplatform D2C offering, in a way that fully embraces and utilises our expertise in kids, speaks to our desire to create new fan-centric experiences and aligns us with a like-minded partner. It also serves as a great platform for our ambitions to do more in the kids D2C space.”

Sophie Deen, CEO, Bright Little Labs, said: “We’re beyond excited to be partnering with Turner in the next phase of our journey. In a world of post-truth, job-automation and internet enabled teddy bears that could be snooping on you, digital literacy and critical thinking are key. It’s imperative that all children, regardless of their background, have access to these 21st century skills and we’ve seen first-hand that a hi-tech spy agency with empowering role models like Detective Dot is a great way to achieve this. We’re working to scale our transmedia platform, reaching kids wherever they are, so we can deliver rich, personalised experiences directly to our users. Not only does Turner share our vision, working with Turner means we can leverage their expertise in creating the very best kids content and reach new audiences globally.”

Patricia Hidalgo, Chief Content Officer EMEA & International Kids Strategy for Turner, said: “Turner shares with Bright Little Labs a passion for engaging kids in a way which is original and immersive. We see multiple opportunities to leverage our kids’ expertise to further develop BLL’s existing business and engage kids in a way that while putting entertainment first also equips them for the skills they need for today’s 21st century world.”

Turner’s kids’ portfolio includes the Cartoon Network, Boomerang, Boing, Toonami and Cartoonito channels, websites and YouTube channels as well as extensive content production and licensing and merchandising operations.

The investment in BLL follows DV&I’s stake in Copa90 in February 2017. DV&I has also launched gaming service Gloud and movie streaming service FilmStruck internationally since forming just under 18 months ago to focus on D2C opportunities executed through innovation, in-house development or acquisition.

About Digital Ventures & Innovation

Digital Ventures & Innovation (DV&I), is part of Turner International. Turner International operates versions of Turner brands including CNN, TNT and Cartoon Network across the world, whilst also focusing on digital-only brands. DV&I drives innovation, develops new revenue streams and is responsible for managing and growing Turner’s existing multi-platform suite of international products and services on the web, for smart phones, games, apps and OTT. It is responsible for Turner International’s Data strategy and it develops new digital direct-to-consumer businesses and consumer-centric products. These include the recent UK launch of FilmStruck, a new premium movie streaming service expertly curated by film lovers for film lovers, and GLOUD, a cloud-based gaming service available in Latin America. The group is also charged with identifying new opportunities for Turner through technological product innovation and acquisitions. Technology and operations (T&O) for Turner International is also part of DV&I.

About Bright Little Labs

Bright Little Labs is building a kids media giant for the 21st century. They make interactive stories to promote critical thinking, computer science and equality for kids aged 5+. Their flagship story is about Detective Dot, a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (CIA). The company provides a lo-fi and accessible route into coding, with kids joining the CIA to complete STEM-focused ‘missions’ on and offline which complement the UK Computing Curriculum. Starting on Kickstarter in 2016, Bright Little Labs was part of the Cabinet Office backed, tech-for-good accelerator Bethnal Green Ventures. They now have users in over 30 countries and are widely recognised for their story-led approach to 21st Century skills (recipient of EDF Stem Pulse Award 2017, named ‘Top Coding Toy for Kids’ by The Independent in 2017 and the Evening Standard in 2018). Their founder and CEO, Sophie Deen, is an active advocate for diversity in kids’ media and in the tech industry. She has been named one of Computer Weekly’s ‘Most influential women in UK IT’ 2017, Barclays/Everywoman ‘Startup Founder of the Year’ 2017, the British Interactive Media Association’s ‘Innovator’ in 2017 and London Tech Week ‘Changemaker’ in 2018 for her work to inspire children into STEM (Science, Technology, Engineering and Maths).

http://www.turner.com/pressroom/turner-international-and-bright-little-labs-sign-strategic-equity-investment

Jaime Ondarza Assumes Role As General Manager Of Turner France and Africa, Guillaume Coffin Promoted, Julien Borde Hired As Director Of Channels

Jaime Ondarza Assumes Role As General Manager Of Turner France and Africa, Guillaume Coffin Promoted, Julien Borde Hired As Director Of Channels

Jaime Ondarza Assumes Role As General Manager Of Turner France and Africa, Guillaume Coffin Promoted, Julien Borde Hired As Director Of Channels

Today (30/01/2018), Turner EMEA has announced that Jaime Ondarza, the Senior Vice President of Turner Southern Europe and Africa will keep the responsibility of General Manager for Turner’s operations in France and Africa. He will stay on to oversee all of Turner’s operations in France and other French speaking countries, sub-Saharan Africa and Israel, he has already been in the role temporarily since Pierre Branco left last June to manage Turner UK and Northern Europe. Turner’s HQ for the French and African market is based in Neuilly-Sur-Seine outside of central Paris.

In addition, Guillaume Coffin has been promoted to Vice President of Sales and Business Development and will be responsible for the company’s commercial activities in France, French-speaking territories, Africa and Israel (which includes channel distribution, advertising, programme sales and digital revenues).

Julien Borde, Director of Digital Programming at France Télévisions, has been hired in a newly created position – Director of Channels. In this new role, he will be responsible for all editorial activities of Turner’s children and cinema/series brands (includes Cartoon Network, Boomerang, Boing, Toonami, TCM and Warner TV) including programming and marketing in the French and African region.

http://www.cbnews.fr/mouvements/turner-met-en-place-une-nouvelle-organisation-regionale-a1040223

http://www.lefilmfrancais.com/television/135611/julien-borde-rejoint-turner

Cartoon Network At MIPJunior 2017 Overview

Cartoon Network MIPJunior 25th Anniversary

Cartoon Network At MIPJunior 2017 Overview

This weekend (14/10/2017 – 15/10/2017) was this year’s MIPJunior convention in Cannes, France. MIPJunior is an annual gathering of the international children’s media industry of which Cartoon Network also participates in. Here’s an overview of the events at the convention over the weekend.

More info about MIPJunior 2017 via the link below:

https://www.regularcapital.com/2017/10/cartoon-network-at-mipjunior-2017-schedule/

Pre-MIPJunior news, Cartoon Network Asia-Pacific greenlights Monster Beach animated series, follow the link below for more information:

https://www.regularcapital.com/2017/10/cartoon-network-asia-pacific-greenlights-monster-beach-tv-series/

The weekend’s events started off with a panel and awards ceremony called “View From The Top: World Screen Kids Trendsetter Awards”, which was a gathering of four programming experts from around the world discussing acquisition trends and how to spot the next big kids show and how to offer multiplatform content to a younger audience. Attending the panel was Patricia Hidalgo – Chief Content & Creative Officer EMEA and International Kids Strategy for Turner and her predecessor, Michael Carrington – Former Chief Content Officer for Cartoon Network EMEA (now in-charge of kids content for ABC in Australia).

During the panel, Patricia Hidalgo mentioned that only animation content is universally accepted as a cross-border form of children’s entertainment and live-action show won’t appeal to audiences in countries like India or China. Michael Carrington mentioned that high-quality show imports drives standards and expectations for locally produced content, he also mentioned that there’s been a viewing shift towards video-on-demand services and binge-watching also applies to children as much as adults.

Later on Saturday there was a special celebratory event for Cartoon Network’s 25th Anniversary with Rob Sorcher – Chief Content Officer of Cartoon Network and Michael Ouweleen – Chief Marketing Officer of Cartoon Network, Adult Swim and Boomerang. Both Rob and Michael talked about the channel’s past, present and future. Cartoon Network is aware about the decline of linear television. Linear TV ratings isn’t much of concern, as the channel has incorporated a TV anywhere multi-screen strategy, which means viewers can enjoy their cartoons “anywhere and everywhere” and watch what they want when they want. Cartoon Network is also investing in VR (Virtual Reality) as a form of story-telling, but the technology has yet to be used properly to offer a full and proper entertainment experience on a consistent basis. Turner has opened a VR Lab in London supported by Google and Oculus (owned by Facebook) and is currently attempting to make Cartoon Network’s creative teams adapt to the new technology. Cartoon Network EMEA has already released an Adventure Time “I See Ooo” VR app for mobile devices which features a set of minigames.

Earlier today (15th October), there was a Content Strategy informal chat session with the vice president of content acquisitions and co-productions for Cartoon Network – Adina Pitt. This session was to put forward Cartoon Network’s expectations for a show acquisition or co-production deal, for instance the time-frame of when a show is ready to broadcast, which currently has a 18-month to two year time window. Also, other matters will be put into consideration during a deal, such as the potential of the show and how and will it appeal to audiences in other countries. Although, the industry has changed and the way the viewer watches content has also changed, the quality of the content will always be the same.

Later on today, Lesley Bailey – the Vice President of Channel Marketing & Brand Management for Turner EMEA Kids took part in a session called “Preparing Kids For Social Media Teenhood”, which was a discussion about social media, more specifically online bullying and the spread of false information, this session was about the transition from childhood into adolescence and helping kids be aware about the dangers of social media before they get older. During this session, Cartoon Network talked about its anti-bullying Buddy Network campaign which has spread across the EMEA (Europe, Middle East and Africa) region after successful launches in the United States and Latin America.

http://www.mipjunior.com